Analog Cycles

09/07/2026

Paul Component Engineering started out as a small garage operation and grew into a high-end manufacturer of sleek quality bike components. They keep all their prototyping and machining in house, and center serviceability and durability in the end product. Their components are all made in Chico California from 100% US sourced aluminum, and they look pretty dang cool to boot.

09/06/2026

Get that registration in folks, we’re a little less than a month out and we want to pedal with all you cool cats come October!

09/04/2026

We’re riding bikes, we’re eating potatoes, we’re listening to The Hobbit soundtrack, come join us! There will be Rivendell Bicycle Works 🥶 demo bikes in a variety of sizes to ogle and ride, so if you’ve been admiring them online this is your chance to come see the bikes in the wild. If you’re a Tolkien fan we want to see your hobbit costumes! Fellow Middle-earth enthusiast Rotundo Tattoo will be offering $100 flash, so come get a permanent picture for your collection! After the demo open house we’re hosting rides of a few different lengths, and meeting up for a bonfire and potato bar at the sugar shack. Tell your friends! If you’re definitely in we’d love it if you’d RSVP, via DM or email, so we can get a rough potato count 🥔.

09/03/2026

09/02/2026

Saddle covers? Fifth Season Canvas has got ya covered!

09/01/2026

New month, new wrap, Newbaum’s

09/01/2026

Who’s coming to ride this year? Which ride are you choosing this time?

08/30/2026

Two more reasons to get excited about Gorey Hollows this year:
1. A super accessible 15 mile amble option for newer riders, or folks who want to keep it casual and fun
2. Local favorites The Kowalski Brothers playing a Black Sabbath set for us at the after party campfire

08/29/2026

We still have a few awesome pieces from Fifth Season Canvas summer collection, brights and florals and a cool railroad stripe! If you’ve been eyeing any of these prints, come get ‘em!

08/28/2026

Want to ride in the steepest gravel race in world? We’ve got ya covered, with (by our gps count) almost 16,000 feet of climbing, gravel roads, gnarly hike-a-bikes, and an epic campfire post-race. This is such a fun event, get your registration in today!