HIFI Cycling

06/18/2026

Summertime rolls, and swimming holes.
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05/31/2026

05/30/2026

Keeping things subtle on these prototype wheels!
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05/29/2026

Playing tourists in our backyard (can be fun). Summertime fun time spins!
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05/20/2026

These are the odds 'n' ends you're looking for! We're doing some spring cleaning, and have some wheels that need new, loving homes. Score yourself a deal! Available in whatever axle / freehub configuration you need. LIMITED STOCK & First come = first served! DM or email to grab em. ⁠
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Photos 1&2: 27.5 Session40 ASYM Boost. Yes, 40mm internal! ̶$̶2̶1̶0̶0̶ $1100⁠
Photo 3: 27.5 Hootenanny23. ̶$̶8̶5̶0̶ $450.⁠
Photo 4: 27.5 Hootenanny23 wheelset w/ Shutter Precision PL-7 100x12 dynamo front, DLight spokes. ̶$̶9̶2̶5̶ $525⁠
Photo 5: 27.5 Hootenanny30 Boost. ̶$̶8̶5̶0̶ $450 w/ CXRays | $400 w/ DLight round spokes⁠
Photo 6: Mix Tape Disc ASYM 24/24 Closeout ̶$̶8̶0̶0̶ $420.⁠
Photo 7: 27.5 Session30 ASYM Boost $̶2̶1̶0̶0̶ $1100⁠
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Hit us up to grab your new wheels!⁠
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05/12/2026

For the fourth installment of HiFi TRAX, we head to Victoria, British Columbia, where Analog Racing's Mikayla Lynd guides us through a classic loop of the island. Analog Racing is an Elite women's team based in BC, and we're so stoked to continue working with Mikayla and the rest of her squad!

Go to https://ridehifi.com/blogs/hifi-trax/analog-racings-mikayla-lynd-is-walking-on-sunshine & learn all about the Victoria’s Lands End Peninsula Loop.
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05/12/2026

For the fourth installment of HiFi TRAX, we head to Victoria, British Columbia where Analog Racing's Mikayla Lynd guides us through a classic loop of the island. Analog Racing is an Elite women's team based in BC, and we're so stoked to continue working with Mikayla and the rest of her squad!⁠
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Hit the link in our Instagram Bio to learn all about the Victoria’s Lands End Peninsula Loop.⁠
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05/05/2026

Adventure is always close at hand. Here in Portland, it never ceases to amaze us how close we are to dramatically different landscapes, including alpine desert. This weekend, we explored the Deschutes River valley, dodged rattlesnakes, bellied up to the bar in Maupin, and unplugged pretty dang hard!

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04/28/2026

Something fun in the build stand today...
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04/14/2026

For the third installment of HiFi TRAX, we head to Taos, New Mexico (can you hear the hum!?) where Nate Draeger brings us along on a 200-mile epic winter exploration of Northern New Mexico and Southern Colorado. Here's a teaser, and hit the link in the bio for the full adventure story.⁠
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𝙐𝙩𝙚 𝙢𝙤𝙪𝙣𝙩𝙖𝙞𝙣 𝙞𝙨 𝙖 𝙡𝙖𝙧𝙜𝙚, 𝙗𝙧𝙤𝙖𝙙 𝙫𝙤𝙡𝙘𝙖𝙣𝙞𝙘 𝙘𝙤𝙣𝙚 𝙬𝙝𝙞𝙘𝙝 𝙙𝙤𝙢𝙞𝙣𝙖𝙩𝙚𝙨 𝙩𝙝𝙚 𝙝𝙤𝙧𝙞𝙯𝙤𝙣 𝙤𝙣 𝙩𝙝𝙚 𝙏𝙖𝙤𝙨 𝙋𝙡𝙖𝙩𝙚𝙖𝙪 𝙖𝙣𝙙 𝙎𝙖𝙣 𝙇𝙪𝙞𝙨 𝙑𝙖𝙡𝙡𝙚𝙮 𝙞𝙣 𝙉𝙤𝙧𝙩𝙝𝙚𝙧𝙣 𝙉𝙚𝙬 𝙈𝙚𝙭𝙞𝙘𝙤 𝙖𝙣𝙙 𝙎𝙤𝙪𝙩𝙝𝙚𝙧𝙣 𝘾𝙤𝙡𝙤𝙧𝙖𝙙𝙤. 𝙏𝙝𝙚 𝙏𝙖𝙤𝙨 𝙋𝙡𝙖𝙩𝙚𝙖𝙪 𝙞𝙨 𝙤𝙣𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙬𝙞𝙡𝙙𝙚𝙨𝙩, 𝙢𝙤𝙨𝙩 𝙞𝙣𝙝𝙤𝙨𝙥𝙞𝙩𝙖𝙗𝙡𝙚 𝙡𝙖𝙣𝙙𝙨𝙘𝙖𝙥𝙚𝙨 𝙩𝙤 𝙗𝙞𝙠𝙚 𝙩𝙝𝙧𝙤𝙪𝙜𝙝, 𝙗𝙪𝙩 𝙞𝙩’𝙨 𝙡𝙖𝙧𝙜𝙚𝙡𝙮 𝙤𝙛𝙛 𝙡𝙞𝙢𝙞𝙩𝙨 𝙞𝙣 𝙬𝙞𝙣𝙩𝙚𝙧 𝙤𝙧 𝙢𝙪𝙙 𝙨𝙚𝙖𝙨𝙤𝙣. 𝙏𝙝𝙚 𝙎𝙖𝙣 𝙇𝙪𝙞𝙨 𝙑𝙖𝙡𝙡𝙚𝙮 𝙞𝙨 𝙩𝙝𝙚 𝙡𝙖𝙧𝙜𝙚𝙨𝙩 𝙖𝙡𝙥𝙞𝙣𝙚 𝙫𝙖𝙡𝙡𝙚𝙮 𝙞𝙣 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙 𝙖𝙣𝙙 𝙤𝙣𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙩𝙡𝙮 𝙘𝙤𝙡𝙙𝙚𝙨𝙩 𝙞𝙣𝙝𝙖𝙗𝙞𝙩𝙚𝙙 𝙥𝙖𝙧𝙩𝙨 𝙤𝙛 𝙩𝙝𝙚 𝙐𝙎𝘼.⁠
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𝙐𝙩𝙚 𝙈𝙤𝙪𝙣𝙩𝙖𝙞𝙣 𝙞𝙨𝙣'𝙩 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙞𝙢𝙥𝙤𝙨𝙞𝙣𝙜 𝙢𝙤𝙪𝙣𝙩𝙖𝙞𝙣 𝙤𝙣 𝙩𝙝𝙞𝙨 𝙧𝙤𝙪𝙩𝙚, 𝙤𝙧 𝙥𝙚𝙧𝙝𝙖𝙥𝙨 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙗𝙚𝙖𝙪𝙩𝙞𝙛𝙪𝙡—𝙗𝙪𝙩 𝙞𝙩’𝙨 𝙚𝙫𝙚𝙣𝙡𝙮 𝙨𝙝𝙖𝙥𝙚𝙙 𝙖𝙣𝙙 𝙝𝙖𝙣𝙙𝙨𝙤𝙢𝙚 𝙖𝙣𝙙 𝙗𝙞𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙨𝙩𝙖𝙧𝙚 𝙖𝙩 𝙞𝙩 𝙛𝙤𝙧 𝙝𝙤𝙪𝙧𝙨 𝙖𝙣𝙙 𝙨𝙚𝙚𝙢𝙞𝙣𝙜𝙡𝙮 𝙣𝙚𝙫𝙚𝙧 𝙜𝙚𝙩 𝙩𝙤 𝙞𝙩, 𝙤𝙧 𝙚𝙫𝙚𝙣 𝙖𝙧𝙤𝙪𝙣𝙙 𝙞𝙩. 𝘼𝙙𝙙 𝙞𝙣 𝙬𝙞𝙣𝙩𝙚𝙧𝙩𝙞𝙢𝙚 𝙩𝙚𝙢𝙥𝙨 𝙩𝙝𝙖𝙩 𝙧𝙖𝙧𝙚𝙡𝙮 𝙜𝙚𝙩 𝙖𝙗𝙤𝙪𝙩 𝟥𝟧 𝙙𝙚𝙜𝙧𝙚𝙚𝙨 𝙬𝙞𝙩𝙝 𝙬𝙞𝙣𝙙 𝙨𝙥𝙚𝙚𝙙𝙨 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝𝙞𝙣𝙜 𝙩𝙝𝙚 𝙨𝙖𝙢𝙚 𝙣𝙪𝙢𝙗𝙚𝙧, 𝙖𝙣𝙙 𝙮𝙤𝙪’𝙧𝙚 𝙞𝙣 𝙛𝙤𝙧 𝙖 𝙫𝙚𝙧𝙮 𝙡𝙤𝙣𝙜 𝙙𝙖𝙮... LINK IN BIO for the rest!⁠
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