Your Next Great Adventure Starts Here — at Bill Jackson's Shop for Adventure! What began in 1946 as a humble post-WWII military surplus store has grown into a premier destination for outdoor enthusiasts. Today, Bill Jackson’s Shop for Adventure is a one-of-a-kind outfitter offering state-of-the-art gear and expert advice for every kind of adventure. Whether you're backpacking through the mountains
, paddling across Florida’s waterways, diving into the deep blue, or hitting the slopes, we've got you covered. Explore our wide selection of gear for:
Backpacking, hiking, and camping
Fishing, kayaking, and paddleboarding
SCUBA diving, snow skiing, and snowboarding
Visit our gun shop and try our indoor shooting range, or shop the largest selection of gun safes in Pinellas County. Head over to our dive shop and learn to dive in our indoor heated pool. Test a kayak or paddleboard on the lake right behind the store. You can even practice skiing on our indoor ski slope! At Bill Jackson’s, our people make the difference. Our staff are more than just employees—they’re passionate adventurers who use the gear they recommend. Whether it's hiking, diving, paddling, or skiing, our team brings real-world experience to help you make smart, informed decisions. We like to say we're outdoorspeople, not salespeople. We also offer classes and clinics in kayaking, hiking, SCUBA (beginner and advanced), skiing, and more. Check our website or give us a call to learn more. We pride ourselves on offering the usual and the unusual for life in the great outdoors. Come see why generations of adventurers have trusted Bill Jackson’s to gear up for unforgettable journeys. Adventure awaits. Bill Jackson's Shop for Adventure is family and veteran owned and operated.
