06/12/2026
“Boxing is ripe for this; I mean, it’s really ripe for this opportunity."
- TKO President Mark Shapiro on the launch of Zuffa Boxing, which will be coming to Arizona as part of our new partnership with TKO.
Through a partnership with Saudi power broker Turki Al-Sheikh and the Saudi entertainment company Sela, Zuffa is trying to disrupt the “sweet science” with big money, potent influence and a new model that looks similar to the one that vaulted UFC to being worth around $4 billion.