Elk River Rods & Outfitters

Elk River Rods & Outfitters Custom spinning, musky, fly, and ice rods, fishing reels, outdoor clothing - Fishing Guides for panfish, walleye, pike, bass, and muskie. U.S.A.

Craftsman Quality - Every Elk River Custom Rod has been handcrafted by our family owned rod shop, in Phillips, WI. Visually Pleasing - Eye-Catching custom artwork graphics, fish inlays, two-tone cork, feather inlays, sentimental saying or names printed on the rod. Performance - Each rod is designed to have the properties needed to best pursue the species you're after: Extreme Sensitivity, Durabili

ty, casting accuracy, casting distance, easy to transport. Superior Customer Service - Our goal is to exceed our customer's expectations. We are not simply looking to sell a fishing rod, but to build relationships with customers for a lifetime. Personal Service - If you ever need assistance prior to, or after purchasing an Elk River Custom Rod, you can call and speak directly to a custom rod builder or the owner. You will not be put on hold or sent to an automated phone system (of course you are welcome to email anytime as well). Money-Back 100% Satisfaction Guarantee - Simply put, if you don't like it, return it within 30 days of when we shipped it and you will have your money refunded. "Five Year No-Hassle Warranty" - No complicated warranty claim process and you know in advance that in the event of an accident you won't have to spend a bundle to replace your rod. Personalized/Custom Gifts - We can fully custom build as someone requests or simply place names, sentimental notations, etc. on the rod to create memorable gifts for years to come.

Jake Nelson of Flambeau Forest Outfitters, picked up a few of the new 8’0” Med-lite Drifter rods, and used them to put s...
06/06/2026

Jake Nelson of Flambeau Forest Outfitters, picked up a few of the new 8’0” Med-lite Drifter rods, and used them to put some beautiful smallies in the boat!

This new rod model is proving to be really versatile, and the more we use it, the more uses we find for it!
https://www.elkrivercustomrods.com/products/70-med-lite-drifter-spinning

Jake is an excellent multi species fishing guide, and if you were considering a guided Northwoods trip this season, definitely give him a call!

I don’t know, can I count this as my first musky of the year????  it was the right color, but closer to Brooktrout size!...
06/04/2026

I don’t know, can I count this as my first musky of the year???? it was the right color, but closer to Brooktrout size!

We’ve been so busy, fishing time has been a little on the short side, but I’ll take it!

All models of Elk River bump boards are back in stock!17” Panfish solid25” Walleye solid32” Walleye folding 60” Muskie ...
06/03/2026

All models of Elk River bump boards are back in stock!

17” Panfish solid
25” Walleye solid
32” Walleye folding
60” Muskie folding

Top quality boards, custom made for us by Reck-n-Rack!

It’s so fun getting to see everybody during fishing season!  Elk River Rods & Outfitters pro-staffer and guide Riley Bre...
05/29/2026

It’s so fun getting to see everybody during fishing season! Elk River Rods & Outfitters pro-staffer and guide Riley Brennan stopped by the shop today, and it was definitely cool to check his boat out!

We’ve been working all week to restock after last weekend‘s customer appreciation, which was absolutely awesome! We are restocked and ready for the weekend - so please stop by and say hello if you’re in the neighborhood!

05/28/2026

It’s definitely fishing time in the Northwoods! It’s always great to enjoy a good fish fry, but please consider catch and release to keep our fisheries healthy! Keep a few of the smaller ones, and release the larger spawners.

We really look forward to seeing all of you guys this summer!

New Fishouflage clothing now available on the website!Men's and Womens.
05/27/2026

New Fishouflage clothing now available on the website!
Men's and Womens.

100% Performance Interlock Technical Fleece Soft, Brushed Interior (Keeps you Comfortable) Advanced Moisture-Wicking (Keeps you Dry) Anti-Microbial (Keeps you Fresh) UPF 40+ (Keeps you Protected) Chase the Chill. Uncompromising performance interlock technical fleece, with a brushed interior for soft...

I pray that everyone has a peaceful and enjoyable Memorial Day!So many gave all that they could, so that we could live a...
05/25/2026

I pray that everyone has a peaceful and enjoyable Memorial Day!

So many gave all that they could, so that we could live and have peaceful days like this. Let’s remember them today, and never forget how blessed we are to have been born in the United States!

God Bless - Marc

What an incredible day! Huge thank you to everybody who stopped by today! Our winner for the $250 Muck Boot drawing is J...
05/23/2026

What an incredible day! Huge thank you to everybody who stopped by today! Our winner for the $250 Muck Boot drawing is Jim Riege.

We are closing shop, but the sale will continue online until midnight tonight.

Hope everyone has a fun and safe Memorial weekend, and thank you from the whole Elk River Rods & Outfitters crew!

It’s super busy already this morning, and we’re having a blast!  It’s great getting to catch up with so many of you guys...
05/23/2026

It’s super busy already this morning, and we’re having a blast! It’s great getting to catch up with so many of you guys! Stop by we should be here till probably 4 o’clock today, and we’re going to start serving lunch about 11 o’clock.

Huge thank you to everybody that already stopped by, and all you guys for your support!

Address

1384 North Lake Avenue (Hwy 13)
Phillips, WI
54555

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 1pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 9am - 1pm

Telephone

+17153394209

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