Elk River Rods & Outfitters

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Elk River Rods & Outfitters Custom spinning, musky, fly, and ice rods, fishing reels, outdoor clothing - Fishing Guides for panfish, walleye, pike, bass, and muskie. U.S.A.

Craftsman Quality - Every Elk River Custom Rod has been handcrafted by our family owned rod shop, in Phillips, WI. Visually Pleasing - Eye-Catching custom artwork graphics, fish inlays, two-tone cork, feather inlays, sentimental saying or names printed on the rod. Performance - Each rod is designed to have the properties needed to best pursue the species you're after: Extreme Sensitivity, Durability, casting accuracy, casting distance, easy to transport. Superior Customer Service - Our goal is to exceed our customer's expectations. We are not simply looking to sell a fishing rod, but to build relationships with customers for a lifetime. Personal Service - If you ever need assistance prior to, or after purchasing an Elk River Custom Rod, you can call and speak directly to a custom rod builder or the owner. You will not be put on hold or sent to an automated phone system (of course you are welcome to email anytime as well). Money-Back 100% Satisfaction Guarantee - Simply put, if you don't like it, return it within 30 days of when we shipped it and you will have your money refunded. "Five Year No-Hassle Warranty" - No complicated warranty claim process and you know in advance that in the event of an accident you won't have to spend a bundle to replace your rod. Personalized/Custom Gifts - We can fully custom build as someone requests or simply place names, sentimental notations, etc. on the rod to create memorable gifts for years to come.

New Fin-X series, full cork - custom burl handle Ice Rods In Stock and ready to ship!  Tape on or band on style handles ...
10/14/2026

New Fin-X series, full cork - custom burl handle Ice Rods In Stock and ready to ship! Tape on or band on style handles allow you to place the reel where you want, and no metal reel seat parts to get cold.

28" & 32" Ultra-lite Power Noodles - X-Fast actions, combined with possibly the most sensitive tips we have had on an ice rod, make these awesome all-around panfish sticks.

36" Ultra-lite Power noodle - same great tip, with extra length for hole hopping. The extra length is extended from the butt, so it has extra backbone as well.

32" Med-Lite Solid Carbon - high sensitivity, finesse walleye, deep water perch, whitefish.

We are back in the shop after a tough day of field test testing!The weather was awesome, and we got to fish some brand n...
10/13/2026

We are back in the shop after a tough day of field test testing!

The weather was awesome, and we got to fish some brand new water. It took a while to find fish, but we ended up finding some beautiful crappies. They were exactly where they were not supposed to be!

Our GT rod series is almost doubling in models offered next season. New models, new colors, and new full cork grips. We got to fish the 5‘9“ light power rod, and it was super sensitive! Definitely fishes above its price tag.

We also have new Jig Shot rods in the lineup. The 6‘6“ medium light model put some nice crappies in the boat yesterday for Diana!

For those who don’t know, Diana is my sister-in-law, and she works with me here pretty much every day. It was great for us to be able to work from the “floating office” for a change.

We have a lot of new rods coming for next season, as well as new ice rods coming up very shortly!

Hope you guys all have a great day! Marc

Due to the nice weather, and not enough time on the water this season…
10/11/2026

Due to the nice weather, and not enough time on the water this season…

Your input, please!  On your medium light spinning rods, do you typically run a smaller 1000 size reel, or a larger 2000...
10/10/2026

Your input, please!

On your medium light spinning rods, do you typically run a smaller 1000 size reel, or a larger 2000/2500 reel?

Also, what line and pound test do you most commonly use on your medium light set ups?

We are working on refining some of our guide systems, and your input is greatly appreciate it!

Cleaning house on musky rods! Here are four specials for you today! #1 - 8’10” heavy, trigger seat and hybrid split grip...
10/09/2026

Cleaning house on musky rods! Here are four specials for you today!

#1 - 8’10” heavy, trigger seat and hybrid split grip. A little bit off the tip and has been re-tipped not the prettiest but functional. $75.

#2 -  9‘0“ heavy, re-tipped to about 8‘5“. Full grip and revolution real seat. $100.

#3 - 8’6” medium heavy prototype like new. Real seat similar to revolution split grip almost new. $125.

#4 - 8’6” medium heavy full grip with trigger seat. Trade-in excellent condition $125

No warranty at these prices. You have to call the store to order, first come first serve. 715–339–4209.

Be sure to check out our close out page for some other great deals!
https://www.elkrivercustomrods.com/collections/specials-and-close-outs

Close Out Page updated with some 7'0" Medium Jig Shot rods.  We have an updated version coming, so a great deal on these...
10/08/2026

Close Out Page updated with some 7'0" Medium Jig Shot rods. We have an updated version coming, so a great deal on these.
Lots of other great deals on the page too!

I was fortunate to get out fishing a little yesterday! Temperatures were nice, but the wind was so strong I could not fi...
10/07/2026

I was fortunate to get out fishing a little yesterday! Temperatures were nice, but the wind was so strong I could not fish out of the boat where I wanted to on the lake.

One of my favorite other things to do is to grab my waders, and wade some of our local rivers. Shore fishing and wading are great options on really windy days!

Water levels are some of the lowest I can ever remember, making fishing challenging on many of our lakes and rivers.

I did manage a couple of nice fish, and it was just awesome to be outside with the beautiful fall colors!

Hope you guys are having a great day, and there’s a lot of great fishing ahead yet!

Good luck on the water - Marc

Some awesome prototype rods just added to the close out page!https://www.elkrivercustomrods.com/collections/specials-and...
10/02/2026

Some awesome prototype rods just added to the close out page!
https://www.elkrivercustomrods.com/collections/specials-and-close-outs

High modulus panfish rods in 5'9" / 5'10" and 6'2", and 6'8" walleye rods with a little extra power for snap jigging and heavier river jigs. While supplies last! ***You can now order on-line and choose "pick up in store" if you are in the area.

Some new Elk River Rods & Outfitters gear for the cooler weather ahead!New Deadwood Camo hoodies are really sharp!Hooded...
10/01/2026

Some new Elk River Rods & Outfitters gear for the cooler weather ahead!

New Deadwood Camo hoodies are really sharp!

Hooded, Lined flannel shirt jackets - with new color matched patchwork. These are great for cooler weather, and layer really well for cold weather.

Stop by and check them out this weekend!

We want to say a huge congratulations to Kayla Frome for her second place finish, in the Hayward Lakes Chapter of Muskie...
09/28/2026

We want to say a huge congratulations to Kayla Frome for her second place finish, in the Hayward Lakes Chapter of Muskies Inc. Fall Tournament!

Kayla is a great multi species angler, and we are so thankful to have her as part of the Elk River Rods & Outfitters team! She’s sharing fishing photos all year long - early season trout and walleyes, summertime kayak fishing, ice fishing, and of course Muskies!

Congrats Kayla!

Address

1384 North Lake Avenue (Hwy 13)
Phillips, WI
54555

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 1pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 9am - 1pm

Telephone

+17153394209

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