White Industries

06/18/2026

Every bike build has that final piece that pulls everything together.

Our new White Industries seat collars are designed to be exactly that—clean, durable, and made to complement the rest of your setup without overcomplicating it.

A small component done the right way.

Shop now: https://www.whiteind.com/product/seat-collars/

06/17/2026

There's something special about seeing how products are made.
Recently, YouTubers Josh Reid and Nic Vieri from Enduro Bearings visited the White Industries factory in Petaluma, California, for an in-depth look at our manufacturing process.

The video follows the journey from raw aluminum stock to
finished bicycle components, showcasing the machinery, craftsmanship, and skilled team members responsible for producing White Industries products.

For riders who appreciate local manufacturing, precision engineering, and a commitment to doing things the right way, this factory tour offers a rare look behind the curtain at what makes White Industries different. Big thanks to Matt Harvey from Enduro Bearings for the visit!

https://www.youtube.com/watch?fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnm341kkRJhzWNOdYjYK3AcuEnP1-9XwemtRH96FUetdFmlMCv5sFsKkMbwP4_aem_IZ4qQtMBBgTh9k_3GuLEzQ&v=F_F6p3zhSQI&feature=youtu.be

Check out my new website - https://www.joshreid.co.ukInstagram: h...

06/16/2026

From the Friday shakeout ride to a hot and dusty Saturday with more than 1,000 riders, Lost and Found Gravel Festival delivered another unforgettable weekend in the Lost Sierra.

We were proud to support riders at Aid Station #2 with pickle juice, caprese bites, chain l**e, and plenty of encouragement as they tackled the 100-mile route. More importantly, we got to witness firsthand the incredible community that makes this event so special.

A huge thank you to Sierra Buttes Trail Stewardship for creating one of the best gravel events in the country and for the work they do year-round to build and maintain trails for riders of all kinds.

We've put together a full recap from the weekend on our blog. https://www.whiteind.com/lost-and-found-cycling-through-the-lost-sierra/

06/16/2026

One of the most unique things about White Industries is what happens when you walk into our headquarters in Petaluma, California.

Nearly every product we make can be found under the same roof where it's designed, machined, polished, anodized, engraved, assembled, and inspected.
Our hubs, cranks, headsets, bottom brackets, freewheels, and other components aren't spread across multiple facilities around the world. They're manufactured by our team right here in Petaluma.

This approach gives us complete control over quality, allows us to continuously refine our processes, and keeps us connected to every component that leaves our building.
We're proud to make products that reflect decades of craftsmanship and a commitment to American manufacturing.

If you've ever visited White Industries, what's the first thing that stood out to you?

Made in Petaluma, California since 1978.

Read more: https://www.whiteind.com/made-under-one-roof/

06/12/2026

Pink.

Not because it was part of some marketing plan.

Just because we thought it looked good.

Our new Seat Collars are now available in pink, machined and anodized right here in California with the same precision and durability you'd expect from White Industries.

Available in pink... for now.

Shop now: https://www.whiteind.com/product/seat-collars/

06/11/2026

The future of framebuilding is bright! The Caletti Cycles 2026 Framebuilder Summit is taking place June 26-29th in Santa Cruz, CA, and there’s a fundraiser to get people out to it!

06/10/2026

Great bikes are the result of great ideas and careful component choices.

In our latest blog, we highlight a Hudski Bicycle Company build featuring White Industries components and explore what makes the combination so compelling. From versatility and reliability to craftsmanship and performance, it's a bike built to handle whatever the ride brings.

If you're a fan of thoughtful bike design, custom builds, and American-made components, this is one story you won't want to miss.

Read the full blog: https://www.whiteind.com/hudski-dualist/

06/10/2026

The future of framebuilding is bright! The Caletti Cycles 2026 Framebuilder Summit is taking place June 26-29th in Santa Cruz, CA. The Summit is designed to pay it forward, passing decades of experience to the next generation of builders. This is your chance to win thousands of dollars in gear from cycling brands that support the handmade community. All proceeds will go toward offsetting the cost of attending builders and funding the 2027 summit.

Every donation is an entry into the drawing for a chance to win an amazing prize package assembled by the participating brands. Everyone involved in the summit is grateful for the support. The winner can select any color, size, or product configuration in stock from the supporting brands! Suggested donation is $10 USD. We will announce the winner on Thursday, June 25th, just before the 2026 Summit begins!

https://givebutter.com/framebuilder-summit-2026

06/09/2026

A great bike build comes down to the details.

White Industries CLD Centerlock Lockrings are designed to complement your hubs while adding a refined finishing touch to your build. Available in a wide range of anodized colors, each lockring is polished before anodizing and finished with machine-engraved logos for a clean, premium appearance.

Whether you're matching components or adding a pop of color, there's a lockring to fit your vision.

Available in:
• Blue
• Red
• Gold
• Black/Stealth Black
• Purple
• Pink
• Silver

Sometimes the smallest components make the biggest statement.
https://www.whiteind.com/product/center-lock-disc-lockrings/
Which color would you choose for your next build?

06/08/2026

The new T30 Titanium Cranks have landed and orders are heading out the door.

Huge thanks to everyone who supported this project from day one — your excitement and support mean the world to our small team.

Machined with care and built to last, these cranks represent everything we love about making components in-house.

Thank you again, and enjoy. Get your now: whiteind.com



Photo: Gene Torno