White Industries

09/08/2026

There's a story behind every color.

Desert Sage wasn't created in a boardroom—it was inspired by the places that keep us coming back for one more ride. Endless dirt roads, sagebrush, granite peaks, and the quiet beauty of the Eastern Sierra all played a part in shaping our first-ever Limited Edition Cerakote Collection.

Curious how the collection came to life? We dive into the inspiration, craftsmanship, and the components available in our latest blog.

Read the full story: https://www.whiteind.com/desert-sage-limited-edition/

09/07/2026

Titanium is rolling your way.

Meet the White Industries T30 Crank—precision-machined in Petaluma, California and built for riders who appreciate lightweight performance, timeless design, and components made to last.

Whether you're building a new bike or upgrading a favorite, the T30 is ready to put in some serious miles.

The T30 is ready when you are.

09/06/2026

There’s just something about the sound of a White Industries Freewheel.

Precision-machined in Petaluma, California, with crisp engagement and the durability to keep turning mile after mile.

Made in Petaluma, California. Built to keep you moving.

Check out the Freewheels: https://www.whiteind.com/product/single-and-double-freewheels/

09/04/2026

Good components deserve a good box.

At White Industries, we’re always looking for ways to be more thoughtful about how we make and ship our products. That includes using recyclable packaging to help reduce unnecessary waste.

It’s a small part of the process, but every detail matters—from manufacturing our components to the box they arrive in.

Made with purpose. Packaged with purpose.

09/03/2026

All the colors. All the details.

Our CLD Lock Rings are available in a range of colors, giving you one more way to personalize your build.

Precision-machined in Petaluma, California, because even the smallest component deserves the White Industries treatment.

Which color would you pick?

09/02/2026

We’re headed to Quincy next week and can't wait! It's always a great time with the Sierra Buttes Trail Stewardship crew!

Are you going to Mountains to Meadows? We’re looking forward to a weekend filled with great bikes, good friends, riding, and plenty of fun.

If you’re heading to Quincy, come find us and say hello. See you next weekend! Can't wait for Grinduro!
Read more about the rad event: https://www.whiteind.com/are-you-going-to-grinduro-in-quincy-this-year/

09/01/2026

A big thank you to Russ from The Path Less Pedaled for hanging with us at MADE! We always love catching up, talking bikes, and showing off the new new with good people who make this industry so much fun.

Thanks for stopping by, Russ and Laura—we’re already looking forward to the next one! Check out his video about Made Bike Show!

This video made possible by Velo-Orange!PATREON: https://www.patre...

09/01/2026

Meet Desert Sage.

Inspired by the rugged beauty of the Eastern Sierra, our newest Limited Edition Desert Sage Cerakote Collection brings a fresh, understated look to your favorite White Industries components.

It's timeless. It's adventure-ready. And it's available for a limited production run.

Pre-order yours today: https://www.whiteind.com/product-category/limited-edition/

Photo: John Watson

08/31/2026

MADE may be over, but we're still talking about it. 🤘

Check out the BIKEPACKING.com interview with Neil from MADE, where he chats about White Industries, our approach to manufacturing, and a little bit of what makes this industry so damn special.

Give it a watch and hear the story straight from Neil.

👉 Check it out and let us know what you think!

08/30/2026

Definitely one of the favorite shots from the photoshoot.

These purple hubs are absolutely glowing! There’s just something about seeing that color catch the light that makes them impossible to miss.

A little color can make a big statement.