Foundation Outdoor Group

10/08/2024

In order to maintain the safety of our staff, Foundation Outdoor Group is closing it's Oviedo, FL office as Hurricane Milton approaches. We appreciate your patience as we ensure that we remain safe and have time to prepare for the storm.

We will do our best to resume normal operations as quickly as possible and will provide updates through our social media platforms.

Thank you for your understanding,
The Foundation Outdoor Group Team

09/27/2024

Foundation Outdoor Group has announced yet another strategic partnership to enhance its expanding position in Europe’s burgeoning carp fishing market. Foundation has secured exclusive northern Europe distribution rights with Rippton, a leading manufacturer of bait boats, fishing drones, fish finders, and bite alarms.

“Rippton was an obvious choice for Foundation’s EU operation, given their strong focus on the European carp market” said Gary Benney, Foundation Europe’s Vice President of Operations. “Their dedication to technology and quality provides us with a suite of products that match our overall portfolio and sales strategy.”

For more information about Foundation Outdoor Group and their distribution of innovative, carp-oriented products from Rippton, contact Gary Benney at [email protected] or 0046 035 35 313.

09/12/2024

New Offerings: G2 Smooth Butts and TiForged Air Tip Tops from American Tackle

Completing the G2 carbon handle system lineup, the G2 slick butts come in a Matte 3K Carbon Finish with a 1" inside diameter in both 11" and 14" lengths.

The perfect addition to the popular TiForged Air guide series, the TiForged Air Tip Tops are available in Matte Black and Chrome, in size 5 and 6 rings. These durable tips are engineered with zero ring-loss hard stainless-steel rings as with the entire TiForged Air line of guides.

To learn about these products and growing your rod building business, contact your Foundation Outdoor Group Sr. Account Specialist or call 800-516-1750.

07/19/2024

Huge week at ICAST for Foundation Outdoor Group launching our tiered Private Label Program including branded, finished fishing rods, bags, nets, gaffs and more.

To schedule a meeting, stop by booth 4030 in ICAST, email [email protected] or call 1-407-706-0321.

07/18/2024

07/18/2024

Foundation Outdoor Group’s Private Label Program and more at ICAST 2024.

To schedule a meeting, stop by booth 4030 in ICAST, email [email protected] or call 1-407-706-0321.

07/12/2024

In another strategic move to bolster its leadership position in the global sportfishing industry, Foundation Outdoor Group has announced an exclusive distribution partnership with Swedish Bait Mechanics (SBM), a leading northern Europe bait manufacturer. The agreement offers Foundation complete, worldwide sales, marketing, and fulfillment rights to SBM’s diverse product line of fresh, high nutrition value (HNV) baits. The agreement also provides Foundation with exclusive distribution rights for Boatman bait boats across Scandinavia.

“We’re excited to add Swedish Bait Mechanics to our diverse product line” said Gary Benney, Foundation Europe’s Vice President of Operations. “The carp fishing industry in Europe is immense and it continues to grow in North America, and partnering with an established leader, with the highest level of quality products, perfectly aligns with Foundation’s growth strategies and our efforts here in Europe.”

Based in Halmstad, Swedish Bait Mechanics was established in 2009 with the vision of filling an industry void and consumer need for quality carp baits. From humble beginnings, SBM has established itself as the premier provider of HNV baits, primarily focused on carp fishing. The company offers a full line of bait boilies, hook baits, and liquid attractors, as well as a line of fishing rods and accessories. SBM also maintains exclusive rights to sell and distribute Boatman bait boats in Denmark, Finland, Norway, and Sweden, which extends to Foundation Outdoor Group through the new relationship.

“The ability to offer products that are tailored to European customers was a key consideration when we decided to invest in the Halmstad headquarters and distribution center,” Foundation’s President and COO Brook Oliva said. “We are proud to partner with Swedish Bait Mechanics and to offer their high-quality baits and Boatman bait boats to our growing customer base.”

SBM customers will continue to enjoy the highest quality baits and will also now benefit from shorter lead times and more accurate stock control via the Foundation agreement. This will enable SBM to increase its focus on fresh ideas and further product development.

For more information about Swedish Bait Mechanics and the Foundation Outdoor Group partnership, contact Gary Benney at [email protected] or 0046 035 35 313.

07/11/2024

One week ahead of ICAST 2024, Foundation Outdoor Group has announced a new partnership with GAHO Outdoor Products, providing exclusive distribution rights across the globe. GAHO manufactures high quality, precision reel seats for major fishing rod OEMs, manufacturers, and consumers. Foundation Outdoor Group will be displaying a full line of GAHO CCT Reel Seats at ICAST next week.

“GAHO adds yet another quality option for our wide range of customers” said Hunter McKamey, Foundation’s Vice President. “The quality and precision of the GAHO product line are a great complement to the stable of exceptional brands we already provide to our clients.”

Although GAHO has been delivering premium reel seats to businesses for many years, the partnership with Foundation offers the opportunity to reach customers directly with the GAHO brand, whether through Foundation’s business-to-business direct sales organization, the newly launched Mud Hole Advantage tiered business buying program, or through MudHole.com, the world’s largest supplier of rod building and tackle crafting goods to custom rod builders.

“GAHO’s focus on innovation and quality is extremely important to us,” Foundation’s President and COO Brook Oliva said. “We only carry brands that meet our high standards, and GAHO delivers with incredible value as well.”

Along with American Tackle, CRB, MHX, and ProProducts, GAHO products will be displayed at ICAST 2024 in Foundation Outdoor Group’s 30’ x 50’ exhibit space ( #4030 & #4230).

To learn more, or to set an appointment with Foundation Outdoor Group for ICAST, email [email protected] or call 1-407-706-0321

07/10/2024

Foundation Outdoor Group is preparing to make a big splash during the 67th year of the sportfishing industry’s most prestigious international exhibition. This year, the team from Foundation is ready to showcase their wide variety of fishing, rod building, and outdoor goods in booths 4030 and 4230, a larger, 30’ by 50’ exhibit space.

The Foundation team will also be displaying its new private label product collection, for businesses that want to drive growth with their own lines of branded fishing rods, bags, nets, gaffs, and more. So, make sure you stop by on July 16th, 17th, or 18th in Orlando!

To set up an appointment, call 1-407-706-0321 or drop us a note at [email protected]

Mud Hole Custom Tackle
American Tackle
Fish MHX
CRB Products
Pro Products

06/10/2024

Foundation Outdoor Group is excited to announce the next evolution of our premier tiered business sales program, Mud Hole Advantage.

Mud Hole Advantage offers special tiered price discounts whether you’re a custom rod builder just getting your business started or you’re an established OEM looking to improve your bottom line.

We offer robust white label finished rod programs, 3PL fulfillment, media and marketing services, express fulfillment and more.

Our personalized service includes a dedicated team of business account specialists to assist with your purchases and growing your business.

There’s no other program in our industry like it!

To learn more about Mud Hole Advantage and growing your business, reach out to our team by pressing 4 when you dial 866-790-7637 or go to https://mudhole.com/pages/advantage-tiered-buying-program for program details and updates.

05/17/2024

As a direct result of its 2nd Annual SoCal Rod Builders Reception this past March, Foundation Outdoor Group has announced the donation of $4,175 to the Coastal Conservation Association of California. The Friday night event took place at Social Costa Mesa and complimented the Pacific Coast Sportfishing Show on March 8th. The evening hosted over 120 rod building guests from around the country who enjoyed food, drinks, and prize giveaways from major industry sponsors.

“Foundation Outdoor Group was proud to be the presenting sponsor and organizer of this year’s reception” said Brook Oliva, Foundation’s President and COO. “Not only is it a great event for rod builders to get together, enjoy some camaraderie, and share their experiences, we were able to generate a significant donation that will support CCA California.”

This year’s event was also made possible by donations from Gold Sponsors BD Outdoors, Anglers Resource, and Foundation’s own rod building brands: American Tackle, CRB, Mud Hole Custom Tackle, and MHX. Additional prizes were provided by a host of industry leaders, including 310 Rodworks, BAJÍO Sunglasses, Calstar, Deckhand Sports, The Decorative Studio, Fuji, HFF Custom Rods, Island Fishing Tackle, Okuma, Seeker, UC, and VooDoo Rods.

To learn about growing your rod building business, contact your Foundation Outdoor Group Sr. Account Specialist or call 800-516-1750.

05/03/2024

The results are in!

The Top 3 Winners of the International Rod Building Challenge are as follows:

1st Place: Don Livingston

2nd Place: Gary Allner

3rd Place: Gary Pugh

Congrats to all of the top 10 and everyone who entered!

We look forward to expanding the Challenge next year and hosting it through Mud Hole Custom Tackle.