06/05/2026
"Most race organizers think of merchandise as an afterthought. [...]
But when done right, merchandise can be so much more than that. It can:
✅Generate additional revenue
✅Promote your race before it even happens
✅Build long-term brand recognition
✅Keep your event top-of-mind all year
The difference comes down to having a clear strategy -- and the right system to support it."
Learn more: https://www.raceentry.com/blog/articles/how-to-build-a-merchandise-strategy-for-your-race