Business of Strength Education

Home
United States
Orangeburg, NY
Business of Strength Education

We teach private sector coaches and gym owners how to build results driven and profitable programs

02/14/2026

Showing this little man the world we’ve been very blessed to see.

01/15/2026

IG LIVE: With Coach Mike Atkinson: How to Build a Successful Career in the Private Sector Industry

I wanted to have on Mike to breakdown what it takes to have a successful career in the private sector.

Mike has an awesome story of humility, viability, intellect, and servant mindset.

Long before training NBA superstars Mike was doing the dirty work and serving clients of all demographics.

He will speaking at Trainer School 2.0 next Friday at January 23rd at Varsity House Gym.

Come learn from the best - secure your spot with the link on my main page.

11/27/2025

Happy Thanksgiving to Families, Friends, Team VH, VH and Business of Strength Community!

We had our Thanksgiving workout today in which I led with
“What a Privilege”

To wake up healthy

Train hard

Choose healthy meals

Become resilient

No two problems are unique to humans. Everyone has stress and constraints in their life.

Fitness is the great equalizer.

For coaches who may not be feeling “grateful” today here are 10 Reframes about why we as coaches are unbelievably fortunate.

10/25/2025

NBA Season is in Full Swing!

We had the opportunity to work with to .anthony and his team this summer at the Playbook.

Some of the best HS players from around the country come to a world class 2 Day event in which they were taught

1. Financial literacy
2. How to navigate the youth sports landscape
3. Health and performance

Most importantly - compete!

It’s our responsibility to teach our youth the right way by proving them with the best resources in the world.

We at Varsity House appreciate the opportunity and look forward to seeing Cole Anthony having a great season with the Bucks.

08/21/2025

Sahil Bloom x Varsity House / Business of Strength Community.

In the northeast, we move fast.

We’re focused on getting things done, accomplishing big goals, and having the materials to show for it.

At VH & BOS - we have busy parents, high performers, and entrepreneurs alike.

More importantly, we have a community of like-minded individuals who share the same core values.

Values that go against the grain.

Values centered on serving others, being humble, hungry, and on a mission of being one of the best communities in all of fitness.

Sahil fits these values and more.

We are extremely grateful for the opportunity to have Sahil speak to our community.

To next time brother!

06/08/2025

48 hours with some of the best in the industry.

This past week I was Summer Mastermind.

As you all may know, we run a private consulting group for gym owners called

It’s our mission to help gym owners build their businesses, provide real long term careers for coaches, and impact the lives of families, athletes, and high performers who train at their gyms.

I truly believe you can’t give what you don’t have.

I wanted to immerse myself with individuals who are much smarter, fitter, and better than me.

From Jesse, his team, and all the individuals that’s attended - it was an unreal experience.

The stories I heard, lessons I learned, and people I met I will carry into our communities at both Varsity House x Business of Strength.

Here are the 8 most insightful

Lesson 1 Create a Seat at the Table
- Lead with value, be relentless, and don’t take no for an answer.

Lesson 2 Health is either an Asset or Liability
- If you’re a business owner, high performer, busy mom or dad - you can’t take care of others if you don’t take care of yourself first.

Lesson 3 Yes, and
- be “life ready” whatever it is always be available for the challenge.

Lesson 4 Build a Life Resume
- The ladder of success is stressful. The goal post always moves. Something you have 100% control over? Your life. Build the life you want first.

Lesson 5 Sorry, Be More Interesting
- If you want bigger opportunities you have to attract them. Do hard things. Build cool things. Be yourself. You attract what you contribute.

Lesson 6 Money Won’t Solve Your Problems
- Once your basic needs are met and you can live a little, money won’t solve your problems. Redirect your focus towards purpose.

Lesson 7 Community
- Community is the essence of life. Your friends, family, businesses, inner circles. Create a community that shares common values. Do outlandish things together, spend a little more than you should. Create memorable moments.

Lesson 8 C.E.O (Chief Energy Officer)
- Leaders lead with energy. Energy you bring to sessions, meetings, seminars, and every room. Energy attracts.

Thankful for this opportunity. More excited to keep the momentum.

05/13/2025

What an awesome weekend!

Thank you to my buddy for presenting and answering questions with our community.

In 2022, I had a call with Devon after reflecting on what was next for my career. He took the time out of his day to provide insight and strategy on investing, building wealth, and providing value to people.

Come full circle, he shared similar insights with our BOS community this past weekend.

Check out .honeyfarm for the future of health, fitness, and community.

Thank you to everyone that came out and continues to support us.

To the next event, Scottsdale!

05/11/2025

Let’s have a drink for moms.

Happy Mother’s Day to the one and only & all moms.

04/30/2025

Have you ever seen a coach (maybe your favorite in the industry) who turns everything they touch into a success?

What is that? How do they do that?

They understand two concepts...

Skills sets and opportunity vehicles.

This is how you build career capital in the private sector fitness industry.

There are 4 components to Career Capital, I call is the QCC “Quadruple Career Capital Complex.”

Quadrant 1: Your Strengths
Quadrant 2: Your Beliefs
Quadrant 3: Your Skills
Quadrant 4: Your Opportunity vehicle

If you have level 10 strengths, skills, and belief sets but are in a level 4 opportunity vehicle...the percentage of success is still low.

Conversely, if you have level 5 strengths, skills, and belief sets and are in a level 10 opportunity vehicle..the chances of success are very high.

The problem?

Most young coaches believe they have level 10 skills sets (and they’re really 4’s) and want level 10 opportunity.

Things don’t work out. They jump from gym to gym and never “make it”

Don’t be a 4.

On May 9th and 10th - I’m presenting at our Weight Room Wealth Seminar on how to build level 10 skill sets and find level 10 opportunity vehicles in private sector fitness.

You have 10 days remaining to secure your spot.

P.S Background: How I got here…

22: I went to a local state college in NJ studying psychology and business

23 yrs old: Changed my major from psychology to exercise science after a life changing internship at DeFranco’s Training Systems

24 yrs old: Completed another life changing internship at Varsity House Gym

25 yrs old: Became a head coach in record time by sacrificing everything I had

26–28 yrs old: Trained over 1,000 youth, HS, ESPN’s top 100, D1 All Americans, NBA superstars, and hundreds of 40+ years old in pursuit of helping them improve their health

28 yrs old: Become a partner in the Business of Strength

31 yrs old: Became a partner in Team VH Brands

04/26/2025

7 Books That Need To Stay On Your Desk at All Times

Leadership and management are 2 different verticals.

Town times are definition of leadership fall under the notion of “Watch as I DO”

When in reality, this only works if “it’s just you.”

These 7 Books Changed my ability to lead myself, our team, our community, and our union of gym owners.

What other books should I / our team read? Comment below 👇🏻

04/05/2025

This is a ridiculous picture…

Two meatheads talking about strength and conditioning, sports, and whatever else we were told to do while taking this picture.

More importantly, this is coach Mike Capriglione.

One of the best strength coaches in the world.

Coach Mike was the vert first intern at Varsity House.

Over the last 16 years Mike was one of the biggest catalyst for why VH is where it is today.

A coach who takes pride in his training, his coaching, and his service. A coach who values loyalty and servant ship.

I’ve learned many lessons from Mike with my favorite being…

“Don’t over do it. Just do it consistently over and over again.”

Whether this is your own training, how you treat people, how you approach your work.

I (and we) are very fortunate to have coach Mike leading the charge at Varsity House.

We’re thankful for you brother!

03/26/2025

one if the industry’s best kept secrets.

One of the best coaches at building communities in private sector fitness.

You see Colin has an incredible story of overcoming adversity, adapting to new cultures, and most importantly resiliency.

We and YOU all are very fortunate to have him coaching, leading, and serving you everyday.

Big things to come 👀

Address

337 Blaisdell Road
Orangeburg, NY
10962

Website

http://www.businessofstrength.com/

Alerts

Be the first to know and let us send you an email when Business of Strength Education posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Business of Strength Education:

Shortcuts

Want your business to be the top-listed Gym/sports Facility in Orangeburg?