05/12/2026
So the hot thing in business presenting is storytelling.
But telling stories to illustrate your points and being a "storyteller" are two different things.
You don't have to be a storyteller to tell stories.
You don't have to be an entertainer to tell stories.
"Storytelling" has become such a buzzword that now everyone (mistakenly) believes they have to *perform* their stories, which just adds unnecessary stress to your preparation.
A story:
↬ illustrates a point and makes it relatable
↬ helps people understand complex or abstract concepts
↬ shows people how to use the tools you’re giving them
When you’re considering using a story in your presentation, ask yourself, “How does this serve my audience?”
↝ Will it help solve their problem?
↝ Can they relate it to their experience?
↝ Will it help them take action right away?
↝ Will it help them learn and retain my material better?
↝ Does it take them on a journey that shows cause and effect?
↝ Is there some emotional appeal to the story? Does it activate humor, anger, frustration, curiosity or an aha moment?
Just remember:
Storytelling is a craft and a skill that can be cultivated. You can become great at storytelling with practice.
TELLING stories is a tool for learning, engagement and cracking open complex concepts.
Storytelling and telling stories are not the same thing, and you do NOT have to be an entertainer to help your audiences apply your concepts through stories.
Reach out if you want to make your stories more effective and applicable to your speaking topics!