Lured In Ogallala

08/25/2026

Come up to Lured In and check out our end of season sales through Labor Day Weekend or while supplies last.

All Huk at least 25% Off and some 50% Off

Frogg Toggs 50% Off

08/20/2026

Less than two weeks away! Come gear up.

05/22/2026

🇺🇸 Holiday Weekend Update!

Lured In has updated store hours so you can gear up longer this weekend.
🕖 Monday–Wednesday: 7AM–7PM
🕘 Thursday–Saturday: 7AM–9PM
⭐ Sunday ONLY (Holiday Weekend): 7AM–9PM

Stop in for bait, tackle, gear, and everything you need before hitting the water this Memorial Day Weekend!

03/12/2026

New Garmin Spy Pole coming soon to Lured In.

Take full command of your underwater view with Garmin Spy Pole. Mount your transducers to the revolutionary motorized sonar control, to precisely and wireles...

03/11/2026

Turtlebox at Lured In

Ranger, Original Gen 2, and Grande all in stock.
More colors coming

03/10/2026

As many of our customers have seen, Garmin released two brand new exciting products. Introducing the new Garmin Spy Pole and Garmin GT360 UHD Transducer. Lured In has their orders in - Stay tuned!

Garmin Lake McConaughy

02/03/2026

Pre-season prep is in full swing 🎣

We’ve got all kinds of Plano Edge boxes and stowaways to match whatever you’re throwing and however you like to stay organized.

Plus, the new Plano Edge styles just landed
✔️ Hanging/suspended
✔️ Lipless crankbait
✔️ Hard minnow

Whether you’re reorganizing old gear or building a whole new setup, now’s the time to get everything dialed in so you’re ready when it’s go time.

12/17/2025

All I want for Christmas is cold weather and ice🎄❄️

If there’s a gift involved, the StrikeMaster Maven 8” Drill makes drilling fast, smooth, and easy—so you can focus on fishing.
•
•
•

12/03/2025

Otter XTR Cabin X-Over❄️

• 600D Thermal-Tec shell for durability and warmth
• Thermal-Tec layered insulation for superior heat retention
• 22 sq. ft. of fishable space
• 48” wide reclining bench seat for all-day comfort
• 110 lb. heavy-duty build
• Quick Switch Frame for fast, smooth setup
•
•
•