01/27/2022
Great story
In anticipation of the AT&T Pebble Beach Pro-Am, check out this colorized photo from our archives!
How exactly did Crosby entice his famous friends and the golf stars of the day to join forces and create a revolutionary new kind of golf tournament? With prize money and good food. In 1937, Crosby invited his fellow stars of the day to Rancho Santa Fe Country Club in southern California to play side-by-side with golf pros. And as a reward for all of the participants after a hard day of golf, he organized a beach-side clambake for all to enjoy. Thus, the famous Crosby Clambake was born.
In 1947, Crosby relocated the tournament to Pebble Beach, where it was renamed the Bing Crosby National Pro-Am, and what is now named the AT&T Pebble Beach Pro-am, which continues to this day.