Action COACH St Louis West

Action COACH St Louis West Helping business owners in St. Louis, MO grow profits, build better teams, and reclaim time. Let's turn your dreams into measurable success! 🚀

06/22/2026

The biggest website and domain companies didn't replace their support teams to cut jobs.

They replaced them because they couldn't hire fast enough.

That's the real story behind AI adoption.

Happy Father's Day!Today, we celebrate the fathers, grandfathers, mentors, and father figures who lead with strength, wi...
06/21/2026

Happy Father's Day!

Today, we celebrate the fathers, grandfathers, mentors, and father figures who lead with strength, wisdom, and dedication.

The lessons they teach- integrity, perseverance, accountability, and service—help shape strong families, successful businesses, and thriving communities.

Thank you to all the dads who inspire others through their leadership and example every day.

Wishing you a wonderful Father's Day filled with appreciation, family, and lasting memories.

I've been talking to a lot of trades and home services companies lately, and they're calling the shift from installs to ...
06/20/2026

I've been talking to a lot of trades and home services companies lately, and they're calling the shift from installs to repairs a problem. I call it a champagne problem.

There are plenty of great companies out there that can install a new roof, new gutters, new siding, or whatever else. There are very few who have the customer service skills to win the repair business sitting right in front of them.

Here's how you become the cream of the crop:

1️⃣ Call customers back. The majority of the people who don't become my clients don't become clients because nobody returned their call. Just doing this puts you ahead of most of your competition.

2️⃣ Give a firm commitment. Seniors don't want it done yesterday. They want a real commitment on when you're going to be there.

3️⃣ Show up on time. When you say you'll be there at 9, be there at 9. That single act of reliability builds more trust than any marketing budget.

4️⃣ Charge a fair price. I've never heard a senior complain about price when you did exactly what you promised. Reliability is what they're really paying for.

Then ask for referrals from their neighbors. Seniors are in networks. They talk to everyone about cost, quality, and who actually showed up. One good repair becomes three new neighborhood leads.

Personal service is the part AI can't take from you.

Balance your installs with your repair business and you'll stay in business for a long time, because as soon as the economy gets bad and nobody can afford a $30,000 roof, repair work is what keeps the lights on.

The systems that make this consistent across your team are in the free ebook "25 Practical Tips for Implementing Great Systems in Your Business" at https://go.stlouiswest.actioncoachlp.com/ebook-25-management-funnel-v2.

Are tariffs still draining your margins?Many tariffs have been lifted, but vendors often leave those charges right on th...
06/18/2026

Are tariffs still draining your margins?

Many tariffs have been lifted, but vendors often leave those charges right on the invoice. Pull your most recent ones and look line by line.

Keep tariffs and surcharges as separate line items, not blended into base pricing, so you can remove them when the costs come off.

Then look at your own pricing. Most owners haven't raised it in far too long, and a few targeted adjustments could recover more margin than any cost-cutting.

The structured way to find where your cash is hiding is in the free ebook "25 Practical Tips for Implementing Great Systems in Your Business" at https://go.stlouiswest.actioncoachlp.com/ebook-25-management-funnel-v2.

Most founders think they're delegating, but they're really handing off tasks without the context or rules needed to get ...
06/16/2026

Most founders think they're delegating, but they're really handing off tasks without the context or rules needed to get a good outcome.

That's why decisions keep bouncing back to them.

Real delegation means defining who creates, who reviews, and who approves, then asking why enough times to build the decision logic your team can run with.

Once they have that, you stop doing the work and start approving it in 90 seconds.

Real delegation runs on systems, and the free ebook "25 Practical Tips for Implementing Great Systems in Your Business" at https://go.stlouiswest.actioncoachlp.com/ebook-25-management-funnel-v2 walks you through how to build them.

06/14/2026

A lot of owners in home services are talking about adding AI instead of adding employees, and I'd be very careful with that.

The first question to ask: is the work repetitive and rules-based?

If it's capturing a name, address, phone number, and what the customer needs, that's probably something AI can handle.

Then when it's sent over to your live person, they can call back and get it scheduled.

Judgment stays with the human. Repetitive work goes with AI.

Nobody gets madder than a customer hitting zero, zero, zero trying to reach a person.

Position AI as your team's companion, not their replacement, and you'll see satisfaction and productivity climb.

The line between what AI handles and what your people handle is a systems decision, and the free ebook "25 Practical Tips for Implementing Great Systems in Your Business" at https://go.stlouiswest.actioncoachlp.com/ebook-25-management-funnel-v2 walks you through it.

06/12/2026

Repair revenue is climbing while installs slow down, and a lot of trades owners are treating it like a problem. It's actually a champagne problem.

Plenty of companies can install a new roof, new gutters, or new siding. Very few have the customer service skills to say, "Ms. Jones, what's your problem? Let me come take a look and repair it for you, and we'll handle the install when your insurance clears."

Here's the uncomfortable truth: the majority of people who don't become clients don't become clients because nobody called them back. That's it. Just returning the call puts you in the top tier of your market.

Seniors don't want the job done yesterday. They want a commitment on when you'll be there, and then they want you to actually be there.

Show up, do the repair, charge them fairly, and ask for referrals from the neighbors, because seniors talk to everyone in their network about pricing, quality, and reliability.

Balance installs with repairs and your business becomes recession-proof. When the economy gets bad and a $30,000 roof is out of reach, repair work keeps the lights on.

Eighty percent of your profits come from twenty percent of your clients. And most owners are still spending their time o...
06/10/2026

Eighty percent of your profits come from twenty percent of your clients. And most owners are still spending their time on the wrong end of that equation.

Here's what I see with a lot of the clients I work with:

🔹 Your top 20% are usually the newer clients you've onboarded after you learned what good looks like. They're efficient, loyal, and high margin. That's where you focus your effort.

🔹 Your bottom 80% include accounts that take three times more time and three times more cost. They call constantly, they push back on every line item, and they generate only 20% of your profit. That's where you re-evaluate value.

This isn't about being ruthless. It's about being honest with yourself about where the cash is hiding in your operations.

The data is already in your CRM or ERP system. Job Nimbus, your accounting software, your call logs, your time tracking. Pull it and run the numbers per customer.

Then make a call. Some of those high-cost accounts need a rate increase to match the profitability you actually need. If they hit those new rates, great, the margin works. If they leave, they go become someone else's star customer, and that's still a win for your business.

This is the kind of margin check I have clients run during every 90-day planning session, because until the rate of pain is greater than the rate of change, nobody really does anything.

The free ebook "25 Practical Tips for Implementing Great Systems in Your Business" at https://go.stlouiswest.actioncoachlp.com/ebook-25-management-funnel-v2 walks through how to build the system around it.

06/08/2026

Great delegators don't just hand off work. They build decision rules first.

That's why the five whys matter.

Should your next hire be AI or a human?A lot of owners are trying to add AI instead of adding employees, and the decisio...
06/06/2026

Should your next hire be AI or a human?

A lot of owners are trying to add AI instead of adding employees, and the decision comes down to one question: is the work repetitive and rules-based?

If it's capturing a name, address, phone number, and what the customer needs, AI can handle it.

Real-time judgment and interaction stay with your people, because nothing makes customers madder than hitting zero trying to reach a human.

Position AI as your team's companion, not their replacement, and satisfaction climbs on both sides.

The framework for drawing that line is in the free ebook "25 Practical Tips for Implementing Great Systems in Your Business" at https://go.stlouiswest.actioncoachlp.com/ebook-25-management-funnel-v2.

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1001 Boardwalk Springs Place Suite 111
O'Fallon, MO
63368

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