Institute of Performance & Fitness

Institute of Performance & Fitness A structured training facility offering fitness coaching to improve athletic ability, change your fi
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Founded in 2007 by Walter Norton Jr., IPF, Institute Of Performance & Fitness coaches athletes (and non-athletes) of all ages and abilities including middle school, high school, and college students, adults, and elite Olympic athletes and sports professionals. IPF offers three areas of fitness coaching:

• Adult Group Training
• Athlete Training Programs
• Personal Training

During Walter’s 20+ years in fitness coaching he has worked with a wide variety of athletes, teams and celebrities including:

• 2008 World Champion Boston Celtics (NBA)
• New England Revolution (MLS)
• Boston Breakers (WUSA)
• Boston Bruins (NHL)
• Boston University Men’s Ice Hockey (NCAA)
• Harvard University Women’s Ice Hockey (NCAA)
• 40 medalists across the 1998, 2002, 2006, 2010 Olympic Games
• Prepared Ben Affleck for 10 movies, including “Batman”
• Other clients have included Jen Garner, Ryan Seacrest, Ciara, Casey Affleck and Matt Damon
• Walter has also served as a fitness consultant for Nike and Under Armour

Walter’s passion to bring the same level of coaching and fitness training to everyday people is what propelled him to open IPF. Their state-of-the-art facility offers motivated individuals and teams a place where they can improve their athletic ability, change their fitness and nutrition habits, and enhance their lifestyle.

09/15/2026

Guess how many times we went back to the bike 😅

The second turn up Tuesday was a hit🔥 Can’t wait to see everyone back here tomorrow 👀

09/14/2026

How long have you been putting in the work?💪👀
We turned some of our members into the age of their years at IPF🤣🏋️

Which is the best?!

⚽️Our first Fall Season Check in is with Ava Davey⚽️Ava has been part of the IPF family for 8 years and is currently a s...
09/13/2026

⚽️Our first Fall Season Check in is with Ava Davey⚽️

Ava has been part of the IPF family for 8 years and is currently a sophomore at Rensselaer Polytechnic Institute (RPI), where she plays for the Women’s Soccer team‼️

After a great summer putting in the work at IPF, Ava is off to a strong start this season! We’re so excited to see what’s ahead for Ava and can’t wait to continue following along with her season!👏

Keep working hard! We’re so proud to have you as part of the IPF family 💪

09/13/2026

Busy schedule? No problem. Find your time and come get better ✔️ 💪👀

09/12/2026

Summer well spent ☀️💪
The adults continue to crush it heading into the fall‼️

09/11/2026

IPF is STRONG💪
We stay hitting the weight room 👀

09/11/2026

A New Award at IPF and Nobody Deserves it more than grace_ardito1 > our Social Media Slayer and All-Around Vital Cog on the Machine this Summer!
•
The Quote and Pictures say it all!
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Thank You Grace!!!

09/10/2026

☎️ PICK UP
you know you want to 😉

Athlete training sessions start next week and you don’t want to miss out!!

The best part about IPF will always be the people 🤝
09/10/2026

The best part about IPF will always be the people 🤝

09/08/2026

No caption needed🔥

See you back here for fall👀🔜

Let’s Get Better!!

Address

North Reading, MA

Opening Hours

Monday 5am - 7:30pm
Tuesday 5am - 6pm
Wednesday 5am - 6pm
Thursday 5am - 7:30pm
Friday 5am - 6pm
Saturday 6am - 1pm

Telephone

+19782894177

Website

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