Institute of Performance & Fitness

Institute of Performance & Fitness A structured training facility offering fitness coaching to improve athletic ability, change your fi
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Founded in 2007 by Walter Norton Jr., IPF, Institute Of Performance & Fitness coaches athletes (and non-athletes) of all ages and abilities including middle school, high school, and college students, adults, and elite Olympic athletes and sports professionals. IPF offers three areas of fitness coaching:

• Adult Group Training
• Athlete Training Programs
• Personal Training

During Walter’s 20+

years in fitness coaching he has worked with a wide variety of athletes, teams and celebrities including:

• 2008 World Champion Boston Celtics (NBA)
• New England Revolution (MLS)
• Boston Breakers (WUSA)
• Boston Bruins (NHL)
• Boston University Men’s Ice Hockey (NCAA)
• Harvard University Women’s Ice Hockey (NCAA)
• 40 medalists across the 1998, 2002, 2006, 2010 Olympic Games
• Prepared Ben Affleck for 10 movies, including “Batman”
• Other clients have included Jen Garner, Ryan Seacrest, Ciara, Casey Affleck and Matt Damon
• Walter has also served as a fitness consultant for Nike and Under Armour

Walter’s passion to bring the same level of coaching and fitness training to everyday people is what propelled him to open IPF. Their state-of-the-art facility offers motivated individuals and teams a place where they can improve their athletic ability, change their fitness and nutrition habits, and enhance their lifestyle.

06/20/2026

These are Basic (Lateral) Movements that have benefit at Any Age and the Caveney Cousins are still Moving!
These x2, aside from being IPF Legends, are still very Active in Everyday Life with Partnerships, Family, Work and Fun!
Their Work Ethic is Inspiring, and their Results even more so…
This may not look like much but it leads to Better!
Step-by-Step is How We Roll, at 17yrs or 70yrs+

Let’s Get Better!

06/19/2026

We dont really care if its a Barbell, Dumbells or a Truck, but Great Technique while Pressing is Always Good to See!
A Great Week of Texhnique, Tempo and Tension!

Let’s Get Better!

06/18/2026

Teaching Every Day at IPF!
Come Get Some!!!

Let’s Get Better!

06/16/2026

Speedwork Every Day for our Athletes during Summer 2026!
Let’s Get Better!

Still not here (?)
Come down and Take Part!
We would Love to Have You!

06/14/2026

Absolute SUPERSTARS ✨⭐️✨⭐️✨⭐️
Adults Crushed their Fitness Testing, many All-Time PR’s, and a Ton of Success Stories!

Let’s Freaking Go!!!

06/13/2026

One of Our Favorite Features of Our Space is the Outdoor Turf and Ability to Take It Outside and Enjoy the Sun ☀️ Our Athletes Spent Lots of Time Outside This Week & More to Come!!!

06/13/2026

Week 1 was a Smash!!!
Come Join Us for Week 2 and See How Good Your Summer can Be!!!
Call Today, because the Progress in this Video will only Get Better!

IPF is Looking Good from Every Angle! is always Flying High, and he has us in the Clouds here!•Will Look Good filled to ...
06/09/2026

IPF is Looking Good from Every Angle!
is always Flying High, and he has us in the Clouds here!

Will Look Good filled to the brim with People Getting Better!

See You Soon??!!
Walk-In Today!

06/08/2026

How Fast Can You Make New Friends?
How Fast Can You Be a Great Teammate?
How Fast Can You Make someone Better?

Athletes > College and Prep School, are Training in the Mornings and the High School Kids are in the Afternoons until School is Dismissed in the coming weeks…
We have Started both and it’s Awesome!
Come Get Some!
Spots Remain!

Let’s Get Better!

06/07/2026

takes you through the Facility at IPF to Show You the Beauty, the Space, the Coaching and How it’s Done!!!

Come Get Better!

Address

North Reading, MA

Opening Hours

Monday 5am - 7:30pm
Tuesday 5am - 6pm
Wednesday 5am - 6pm
Thursday 5am - 7:30pm
Friday 5am - 6pm
Saturday 6am - 1pm

Telephone

+19782894177

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