04/18/2025
To all of my loyal customers , I have heard from different people that they are concerned about the future of our little business , Beavertail Rod And Reel . Well I wanted to post this to explain our current state of the business . As you may or may not know , in my past life before BRR I was a Tool And Diemaker for the past 30 years of my life , 10 years ago I took the leap of faith to create Beavertail Rod And Reel . I have been very successful but the reality is because we live in a disposable world where it is easier to throw reels away than to repair them it has become very hard to service some reels and actually make money doing so . I have raised pricing and have dropped quite a few customers , I have heard from many that "Dave is to expensive" I have dealt with those who hound me that they need there reels only to have them sit for weeks and in some cases years because they feel why pay the money for an old reel when that money could go towards another new reel . As you can imagine this would wear on any business , after all over the years I have put money out in parts and labor only to have someone not pickup there gear . This kind of thing continues to happen more and more making it very hard to sustain . Recently I was offered a well paying job teaching the trade of Machining and introduction of CNC machining at a local college , I accepted this position as a part time position ! We are in week 9 or a 19 week program and the joy I get from working with those who are looking to break into the trade is just unexplainable . So from this point forward Beavertail Rod And Reel will run as a part time repair shop offering the same service we have for the past 10 years , we will also be launching our line of custom fly tying vises under Nor'East vise works . I will be pulling away from lower priced reels as those seem to be the ones that I end up storing for years . To our offshore and highwe end reel customers we will continue to offer services to you and others during this time . Please know this was a hard decision but the alternative was to close the business completely and I realized there alot of area customers who still know what great work is worth . Thank you all for everything during the past 10 years .