Grassroots Fitness Project

Grassroots Fitness Project Bringing family fitness to NYC. this page will give you info on everything Grassroots! Fitness, Nutrition, Inspiration, Education and FUN!

At Grassroots Fitness Project, we provide you with everything you need to live a healthy life. Our classes range from Yoga and Pilates to Total Body Conditioning and Rock Climbing. We not only provide a challenging and well rounded workout, but we also give you the education you need to understand your body and what each movement means. As a boutique studio, we pride ourselves on our connection wi

th our clients. Every workout is tailored to meet the needs of each individual client so growth is inevitable, strength is built and personal goals are achieved.

03/28/2026

Week 6 of our 8-week On-the-Bar Series 💥

Monday’s and Thursdays are barbell complex days:
Thursdays complex is
Bent-Over Row → Hang Clean (scaled here to a power clean at 65 lbs) → Thruster → Front-Rack Reverse Lunge
6 reps each. No putting the bar down.

Women’s Strength isn’t full of powerlifters or Olympic lifters.
It’s not made up of lifelong athletes.

For the most part, it’s women finding their strength for the first time.

And that’s what makes this so powerful.

Same 6 reps for eight weeks.
Slowly adding weight.
Learning new skills.
Building confidence under the bar.

Pam is absolutely crushing it. 💜
This is what strength looks like in real life.

Join us in April at the start of our next series (at BOTH locations!)

A simple, supportive way to start strength training 💜If you’ve been curious about strength training — or about Women’s S...
02/09/2026

A simple, supportive way to start strength training 💜

If you’ve been curious about strength training — or about Women’s Strength at Grassroots — but don’t quite feel ready to jump straight into group classes, this is exactly why we created Foundations.

Foundations is our onboarding program designed to remove the biggest barriers women face when starting strength training: feeling intimidated, unsure where to begin, or worried about doing things “wrong.”

Here’s how it works:

Foundations includes five 30-minute private training sessions for $475
No assessment required.

Across the five sessions, you’ll learn the foundational lifts used in our Women’s Strength programming:

• Back squat
• Bench press
• Deadlift
• Overhead press
• Turkish get-up

You’ll also learn our basic warm-ups and movement prep, so when you come into class you know exactly what to do — no standing around, no feeling uncomfortable or unsure.

This is our way of welcoming you into strength training — and into our community — with confidence, clarity, and support.

We’re hiring coaches.Grassroots Fitness Project has been part of the Upper West Side for 21 years, and we are growing in...
01/31/2026

We’re hiring coaches.

Grassroots Fitness Project has been part of the Upper West Side for 21 years, and we are growing into a second location — not moving.
Our original location at 78th & Amsterdam is staying open, and we’re expanding to 106th & Broadway.

We’re hiring for both locations:
• Coaches to join our established community at 78th & Amsterdam
• Coaches to be part of opening a brand-new gym at 106th & Broadway

This is an exciting growth phase for us and an opportunity to grow with the gym.

We’re looking for coaches who are interested in building a long-term fitness career — not something temporary, and not something done in isolation.

One of the things we hear most from trainers is how lonely the industry can feel:
coaching online, bouncing between gyms, or training clients on their own with no real team or community.

Grassroots is different.

Here, coaches are part of a team.
Clients are part of a community.
No one does this alone.

What matters to us:
• Real coaching over hype
• Education, mentorship, and continued development
• Lifting experience (prehab/rehab knowledge a plus)
• Being present, collaborative, and invested

What we offer:
• Competitive pay
• Benefits (401k, PTO, healthcare stipend)
• No floor hours
• We bring the clients — you coach

If you’re looking for longevity, connection, and a place to build a meaningful career in fitness with other humans around you, we’d love to hear from you.

DM us for details.

01/05/2026

“When I signed up for Grassroots a year ago, I had never lifted before — and I never imagined I would make the strength gains I have in just a year.”

This is what a year of consistent training can look like.

Not a transformation.
Not a finish line.
A relationship built over time — with strength, with skill, and with community.

Yes, the lifts progressed.
But what mattered just as much was the room: women cheering for each other’s firsts, new PRs, and moments of courage. Progress shared, not compared.

Today we started a new 6-week series. Our training calendar is mapped intentionally through 2026, alternating six-week and eight-week training blocks, because this kind of progress doesn’t happen in one cycle — it happens when you keep coming back.

is one story.
One year.
One example of what’s possible when you stay.

And this could be you, too.

Welcome to Day 1. 💜

🎄 Event — This Sunday! 🎄🗓 December 7th | 1–3 PM📍 Grassroots Fitness Project | 371 Amsterdam Ave, 2nd FloorThis is one o...
12/01/2025

🎄 Event — This Sunday! 🎄
🗓 December 7th | 1–3 PM
📍 Grassroots Fitness Project | 371 Amsterdam Ave, 2nd Floor

This is one of our favorite annual traditions — a charity event that has been with Grassroots since the very beginning. 💚

We’re helping bring essentials, holiday cheer, and “shots of love” to women in shelters across NYC and beyond. This event is led by one of our OG clients, Wendy Strauss, whose nonprofit has been making a real impact for years.

We are still accepting donations and still looking for volunteers to help us sort, stuff, and spread joy.

✨ The link to donate and volunteer is in our bio. ✨

Thank you for showing up for our community every single year. You make this possible. 💜

⭐The Grassroots Shop is LIVE! 🔥We’ve officially dropped our first collection — and we’re kicking it off with a Black Fri...
11/30/2025

⭐The Grassroots Shop is LIVE! 🔥
We’ve officially dropped our first collection — and we’re kicking it off with a Black Friday Sale:

✨ 20% OFF everything
✨ FREE shipping on orders over $75
✨ CODE: BLACKFRIDAY20
✨ Ends Monday

From our OG Grassroots tees to the new Strong Is… Collection, this is just the beginning of what’s coming. We’ve got big plans, new designs, and more drops on the way — and we can’t wait to see you repping GRFP + Women’s Strength in and out of the gym. 💪💜

Shop the full collection — link in our Linktree!
grassroots-shop.fourthwall.com

Let us know what your favorite piece is! 👇🔥

📲 Train With Us—From Anywhere.Whether you’re traveling, juggling summer schedules, or just need a plan—our NEW $99 compl...
06/27/2025

📲 Train With Us—From Anywhere.

Whether you’re traveling, juggling summer schedules, or just need a plan—our NEW $99 completely remote program based in the Everfit app keeps you moving.

💪 Our program has personalized monthly workouts, suited for anyone looking to stay consistent over the summer

📲 Enjoy 2-3 workouts per week delivered via the Everfit app, tailored to your goals and equipment

📊 Built-in progress tracking to keep you aligned with your goals

No calls. No Zooms. Just progress powered by YOU.

📱Powered through Everfit, free for download in the App Store and the Google Play Store

🎯 Sign up for your remote app-based programming, available now via our Linktree (in bio)

Reach out if you have any questions!

🧒💪 Fall Youth Programs: Early Access Is OPEN!Planning ahead pays off—literally. Lock in a 10% discount and priority regi...
06/25/2025

🧒💪 Fall Youth Programs: Early Access Is OPEN!

Planning ahead pays off—literally. Lock in a 10% discount and priority registration for our Fall Youth Semester by placing a refundable $200 deposit now!

📅 Final schedule and full pricing will be announced in August.

💡Just let us know your child’s age, gender & preferred days/times. We’ll shape the schedule around you!

🎯 Send us an email to claim your spot and arrange your deposit: [email protected]

Big News! 📺✨ Grassroots Fitness Project will be featured on NBC this MONDAY!Catch Heather Gunn Rivera, Co-founder and Co...
06/20/2025

Big News! 📺✨ Grassroots Fitness Project will be featured on NBC this MONDAY!

Catch Heather Gunn Rivera, Co-founder and Coach, of Grassroots Fitness Project, as she shares her journey of balancing life as both a mother and entrepreneur—a true powerhouse combo 💪

Join us on Channel 4 this Monday at 6:00 AM and again in the afternoon to hear her story and celebrate this exciting milestone with us. We can’t wait to share this with you ✨

🚨 Youth Strength Starts Monday! 🚨Still thinking about enrolling your kid? Now’s the time.Our next 10-week Youth Strength...
04/16/2025

🚨 Youth Strength Starts Monday! 🚨

Still thinking about enrolling your kid? Now’s the time.
Our next 10-week Youth Strength semester kicks off Monday, April 21—and there’s still time to join!
💪 Strength & Conditioning
🏃‍♂️ Agility & Speed
🏋️‍♀️ Lifting Technique & Gym Etiquette
🧠 Confidence + Injury Prevention
For ages 10–17, our progressive, age-appropriate classes help kids build real strength—inside and out.
✅ Not sure if it’s the right fit? Join now and get a pro-rated refund before Week 3 if it’s not working out.
✅ School ends early? You can book only the days that fit your family’s schedule.
✅ Sign up your child and get 15% off any adult personal training package—because strong families train together.
DM us for the full schedule & info!

Say it’s one rep max week without saying it’s one rep max week.
02/28/2025

Say it’s one rep max week without saying it’s one rep max week.






Address

371 Amsterdam Avenue
New York, NY
10024

Opening Hours

Monday 6am - 8:30pm
Tuesday 6am - 8:30pm
Wednesday 6am - 8:30pm
Thursday 6am - 8:30pm
Friday 6am - 8:30pm
Saturday 8am - 2pm
Sunday 9am - 2pm

Telephone

+16464688669

Website

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