02/22/2024
Cedar Lake Arena Proudly Announces Hanco as Official Title Sponsor
New Richmond, Wisconsin — February 21, 2024 — Hanco, a leading distributor of tire supplies and service equipment, will become the official title sponsor of Cedar Lake Arena, beginning in 2024.
Through the partnership, Hanco will contribute to the world of motocross and carting by introducing the Motul brand of synthetic racing oils and lubricants to Cedar Lake Arena patrons. Hanco is enthusiastic about the partnership with Cedar Lake Arena, which will expose racers and race fans to the Motul brand and the wide variety of products it has developed since 1853.
Hanco will have a significant presence at all Cedar Lake Arena national and local events. Riders, drivers, and race fans will see Hanco’s commitment in growing the sport of motocross, carting, and auto racing with helping to cultivate the desire and fun only found on 2 or 4 wheels. Hanco will work with Cedar Lake Arena in promoting both brands while supporting the fun and excitement each time a rider or driver hits the track.
“We couldn’t have asked for a better partner than Hanco for Cedar Lake Arena,” said Brad Both of Cedar Lake Arena. “Whether it’s Hanco’s long-standing involvement with auto racing or our shared history and passion of giving back to the racing community, we feel like this is a perfectly aligned partnership between two organizations that want to provide racers of all ages the enjoyment of racing and its numerous positive impacts”.
“For years, Hanco has shown such great passion for auto racing, and to now have them become a partner of the Cedar Lake Arena as our new entitlement sponsor is absolutely exciting for us,” Cedar Lake Arena’s Brad Both continued. “Together, Hanco and Cedar Lake Arena bring two locally based companies who are completely mission aligned in their support of racing.”
ABOUT HANCO
Since 1928, Hanco (Eagan, Minnesota) is a leading distributor of tire repair supplies and service equipment for auto, commercial, agriculture, and off-the-road vehicles. Hanco fully equips tire shops with all of their supply and equipment needs.
Hanco has a large and complete selection of specialty tires, wheels, and inner tubes. It also offers repair service and parts for all of the equipment it sells. This great combination of supplies, equipment, specialty tires and tubes as well as offering repair service makes Hanco a “one-stop shop” for any and all service equipment needs.
Additionally, Hanco is the proud distributor of Motul motor oil and lubricants. Motul specializes in high-performance lubricants for motorcycles, cars, heavy-duty vehicles, and more. Motul is the official supplier of original equipment manufacturers and numerous motorsports teams and international race events (The 24 Hours of Le Mans (cars & bikes), Dakar Rally, MotoGP, and more).
For more information, please visit http://www.hancousa.com/
ABOUT CEDAR LAKE ARENA
Located in New Richmond, Wisconsin, Cedar Lake Arena is the premier indoor motocross dirt track in the upper Midwest. Cedar Lake Arena’s state-of-the-art motocross course hosts numerous race events from November-March. Every April, the motocross course is converted to an oval for both carting and flat-track motorcycle events that run through October.
For more information, please visit http://www.cedarlakespeedway.com/ See less
