Genevieve A. Santos - 360 Beauty Maven

Genevieve A. Santos - 360 Beauty Maven 360 BEAUTY MAVEN = Entrepreneur, Beauty Marketer, Makeup Artist, & Writer

04/27/2026

This is what really moves the needle in your spa biz…

So grateful to have been featured on the pod pop-up at the Be+Well Show last month! This is just the beginning of many podcasts I will be featured on (speaking it into existence)!

Want to chat more about your spa biz? Let’s get on a complimentary 30-min discovery call. DM me for more deets!

04/25/2026

It’s my birthday 🥂 feeling really grateful for the growth this year brought me. Building a business while being a present mom isn’t easy, but it’s shaping me into the woman I’ve been working toward.

If you’re on this journey too, you’re not alone. My next program is opening soon—DM me “ready” if you want details 🤍

04/24/2026

Every birthday is a big deal! Tomorrow’s (April 25th) the day!

Here’s a throwback to my branding/birthday shoot celebrating my 40th! It’s never too late to celebrate moments and invest in your brand at the same time! This was my treat to myself and I couldn’t have been more happier with the results.
media is doing the Lord’s work in her business. So proud of how far you’ve come in just a year!

04/18/2026

I went to a skincare show this week and had such a good time…but I also noticed something 👀

A lot of estheticians are showing up to these events but not actually leveraging them.

They’re:
– collecting samples instead of connections
– walking around without a plan
– not following up with the people they meet

And that’s where the real opportunities are.

Trade shows like these can lead to:
✨ partnerships
✨ clients
✨ speaking opportunities
✨ long-term growth

But only if you treat it like more than just a day out.

This is exactly why I’m so big on being a whole esthetician—not just focusing on your craft, but how you show up in business too.

If you’ve ever been to an event like this, what did you actually walk away with?

And if you want to learn how to turn these opportunities into real income, comment “grow” 💌

Rooms like the Philadelphia don’t just inspire me…They refine how I lead.Every time I step into spaces like this, I’m a...
04/17/2026

Rooms like the Philadelphia don’t just inspire me…

They refine how I lead.

Every time I step into spaces like this, I’m asking:
👉 What do estheticians actually need right now to grow?

Because being fully booked isn’t the goal.
Being profitable, confident, and in control is.

And that’s exactly what I teach.

—

Want in on my next training?
Comment “READY” 👇

S/O to .jamila

04/15/2026

I love attending skincare trade shows!

and I headed to Philadelphia for the International Congress of Esthetics & Spa ! It’s a smaller version of the NY show but I got to create more connections with the brands that were there. They also had live demos on the floor and workshops and conferences are included with your ticket!

In March, I was finally outside! This past winter was a doozy so I was happy to attend the Be+Well show, host the Esty A...
04/05/2026

In March, I was finally outside!

This past winter was a doozy so I was happy to attend the Be+Well show, host the Esty Awards, show up for some pretty cool experiences and be there for new friends and colleagues. I also keynoted a talk for beauty school HS students and taught for Skin Script!

Although the winter can make me retreat, it prepared me for the madness of trade show season and cool events in NYC! Also, I enjoy building relationships with new friends/colleagues in this industry.

How many of you are happy that it’s finally spring and you’re ready to come out??

The is the Superbowl weekend of skincare for me. Reunions, reconnections, and recharging all happen over the span of 3 ...
03/25/2026

The is the Superbowl weekend of skincare for me.

Reunions, reconnections, and recharging all happen over the span of 3 days! And these photos are just from the first day and a half! So grateful to have all my connections converge in 1 spot and share special moments with my favorite people, even if it’s just for 5 minutes.

Shout out to my lovelies pictured here…

.skin.pro


factorfiveskin







co livelovespa

03/21/2026

This is exactly why I created Esty Meetup.

A room full of estheticians in NYC — connecting, celebrating, and recognizing the women making an impact in this industry.

From our award winners to the conversations, cocktails, and headshots… it was a special night.

Thank you to everyone who came and made it what it was.

03/07/2026

Estheticians deserve spaces where we can connect, learn, and grow together. That’s why I created the Esty Meetup.

What started as a simple idea—bringing our community together—has turned into something really special.

✨ networking with fellow estheticians
✨ industry connections with brands and allies
✨ and a room full of people who understand this journey

If you’ve been wanting to meet other estheticians, expand your circle, and be in the room where conversations happen… this is it.

The Esty Meetup is happening in 2 days.

Grab your ticket now before we sell out.

Fully booked… but still feeling capped?If your income depends on you being in the treatment room, there’s a limit to how...
01/23/2026

Fully booked… but still feeling capped?

If your income depends on you being in the treatment room, there’s a limit to how much you can earn—and most estheticians feel it before they can explain it.

That’s why I’m hosting a FREE live webinar:
✨ Beyond the Treatment Room: How to Build Revenue Beyond 1:1 Services

You’ll learn how estheticians are building income beyond the table—without burnout or becoming an influencer.

🗓 Wed 1/28 | ⏰ 7pm ET
📍 Live on Zoom

If you’ve been wondering “What’s next for me?”—this is it.

👉 Register via the link in my bio

Address

655 W 34th St
New York, NY
10001-1114

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