Sally at Dance Studio Marketing

09/04/2026

Word of mouth referrals got a massive glow up! 💫

Word of mouth marketing used to mean a mum mentioning your dance studio at school pickup.

Now it also means a shared post landing in front of fifty of her friends.

Same trust. Bigger reach.

But don’t wait for word of mouth to happen on its own.

Don’t post and pray that someone shares it.

Make it EASY for them to share.

Most parents genuinely want to help out your dance school.

They just don’t want to think of the right words, or worry about sounding awkward.

Take that decision away from them and watch the shares go up.

There’s a trust element here too.

A recommendation from a real parent carries more weight than any ad.

It’s not coming from you.

It’s coming from someone they already know and trust.

That’s not something money can really buy.

But it does need prompting and a strategy from your end.

Want more simple growth strategies like this to grow your dance school?

Comment PRO and I’ll send you the link to join Dance Marketing Pro on a 7 day free trial.

09/04/2026

So excited to chat to the amazing Brooke Wright from Wright Mode about these 2 new AI apps built just for dance studios 🤩

You can check them out here:
- https://dancepix.ai/
- https://dancesocials.ai/

Sally Prendergast taught dance for 35 years and ran studios for 25....

09/02/2026

Stuck on what to post for your dance studio this month?

Save this for your September content planning.


The right content ideas help parents:

👉🏼 Discover you

👉🏼 Trust you

👉🏼 Choose you

Your dance school content should be doing at least one of the following:

💃🏼 Helping new parents find your dance studio (think: dance classes near me, kids dance classes, beginner dance)

💃🏼 Showing what it actually feels like to be part of your dance community
💃🏼 Answering the questions parents are already Googling

Because parents don’t just choose any dance class.
They choose a feeling.

A safe place.
A confident teacher.
A dance studio that “just feels right”.

If your content can communicate that, you don’t need to chase leads.

They come to you.

Ready to make your social media your most powerful enrolment tool?

👇🏼 Comment ‘Pro’ below and I will send you a link to my Dance Marketing Pro community where you will get instant access to marketing strategies and templates to grow your dance business. Get started today on the free 7-day plan.

09/01/2026

Your dance school’s content deserves more than last-minute panic posting. 🙅‍♀️

The key to showing up consistently and making sales is creating a content system that supports you…

Even when you’re low on motivation and/or time!

A proper content system will:
✔️ Save you time
✔️ Increase your visibility
✔️ Attract more customers
✔️ Fill more dance classes
✔️ Protect your sanity

Because when your content has structure, it becomes scalable.

This is how you create content that feels simple & sustainable!

Want more dance marketing tips just like this?

👇🏼 Comment ‘Prol’ below and I will send you a link to Dance Marketing Pro where you will learn the newest marketing strategies that are working right now for dance business owners! Start your 7-Day free trial now.

08/28/2026

Are you loosing leads because of Apple Maps? 😳

Most dance school owners have never heard of Apple Business Connect.

Apple doesn’t exactly advertise it but if you’re not aware of it, it could be costing you dance enrolments.

Apple pulls business details from all over the place.

Your dance studio gets a profile whether you asked for one or not.

😬 Nobody checks it for accuracy.

😬 Nobody updates it when your hours change.

Local visibility isn’t only about Google anymore.

iPhones are everywhere.

Apple Maps is often the default.

A wrong phone number or old link doesn’t just look sloppy.

It costs you enrolments you never even knew you lost.

Save this post and fix it this week!

If you want to make your dance school more visible everywhere online comment the word PRO below.

I’ll send you the link to join Dance Marketing Pro on a 7 day free trial.

P.s I’d love to know did you know that your Dance Studio already had an Apple Maps setup?

08/26/2026

It might seem small… but it’s powerful!

Your website footer is being slept on.

It’s the one section of your dance school website that shows up on every page.

Wherever a parent lands the footer follows.

So if you’re not optimising it for conversions you’re likely losing dance enrolments!

Luckily the fix is easy! Save this and start updating your dance website footer today!

If you want to get the most out of your dance school visibility comment ‘Pro’ below and I will send you a link to join Dance Marketing Pro on a free 7-day trial!

Have you optimised your website footer?

08/25/2026

The way parents find your dance school has changed..

Parents are asking AI which dance school they should enrol their child in.

Not just typing it into Google.
Asking it as a question to AI models.

You can rank well on Google and still get missed by AI search completely.

They’re not the same system and they don’t play by the same rules.

This is exactly why dance studio visibility looks different in 2026.

It’s not about doing more marketing.

It’s about being visible in the right places, the way parents are actually searching now.

If you want the full breakdown on getting found by AI search, comment PRO and
I’ll send you the link to join Dance Marketing Pro on a 7 day free trial.

08/21/2026

Two dance school ran ads in the same suburb..

Same budget. Same offer.

One filled their dance trial spots in a week. The other blamed the algorithm.

The difference wasn’t targeting or the ad spend. It wasn’t even the creative quality.

It was the message.

One dance school wrote about their classes. The other wrote about the parent reading the ad.

Parents scroll past hundreds of posts a day.

The only ones that stop them are the ones that feel like they’re about their child.

Their worry.
Their hope.
Their Tuesday afternoon problem.

That’s not a copywriting trick. It’s just empathy, written down.

You already understand these families better than any marketer ever could. You see them every week.
Your marketing just needs to sound like it.

Save this post for the next time you’re writing an ad or enrolment campaign... and check every line against it.

Ready to grow your audience and fill your dance classes?

Inside the Dance Marketing Pro membership we help you fill and grow your dance business leveraging social media!

Let’s make your marketing work for you!

👇🏼 Comment ‘Pro’ below and I will send you the link to join with a 7-day free trial.

08/20/2026

The unfair advantage dance studio owners are using to win 🤫

Here’s what I’ve learned after working with hundreds of dance class studios..

The biggest opportunities always come disguised as challenges that most people are too overwhelmed to tackle.

Right now, while everyone else is complaining about how complicated marketing has become, the smart dance business owners are adapting, evolving, and positioning themselves to win.

The question isn’t whether the marketing landscape will keep changing - it will.

The question is: will you change with it?

Want to learn the newest marketing strategies that are working right now for dance business owners?

👇🏼 Comment ‘Pro’ below and I will send you a link to join Dance Marketing Pro with a 7-dat free trial so that you never fall behind what’s currently working right now.

08/20/2026

Good ads aren’t just about reach.

They’re about attracting the right families into your dance studio.

If you’ve ever opened your lead list and thought “Who ARE these people?” It’s a sign that your targeting and tracking need to be fine-tuned.

When your form is too simple, your ad is too broad, or your pixel isn’t sending clear signals… you attract the wrong people.

Small tweaks in these areas can completely change your lead quality.

Better info → better parents → better enrolments.

Ready to grow your audience and fill your dance classes?

Inside the Dance Marketing Pro membership we help you fill and grow your dance business leveraging social media!

Let’s make your marketing work for you!

👇🏼 Comment ‘Pro’ below and I will send you the link to join Dance Marketing Pro with a 7-day free trial.