05/10/2024
Five years ago, I embarked on a journey that would not only redefine my career but also shape the future of influencer marketing at the National Basketball Association (NBA) 2K League. Today, as I celebrate my 5th anniversary as the NBA2KL Global Community Ambassador, I am filled with gratitude for the incredible experiences and opportunities that have come my way.
In this role, I have had the privilege of collaborating with some of the brightest minds in all of (not just NBA2KL) across League Operations (Daniel Tsay, Brad Ross, Alan Chen, Joe Gallant) Broadcast (Matt Arden) Social (Francis McCarthy), Content (Mike Budney, Events (Talmadge Canty, Karina Peรฑa) Partnerships (Alyssa Marks, Justin Johnson) Sponsorships, and Marketing (Ivan Xie, Antonio Silva). Together, we have conceptualized and executed activations that have set new standards for engagement and innovation.
Being the first person in NBA history to hold this role has been both an honor and a responsibility. It has challenged me to constantly innovate, over deliver, and over perform. I am proud to say that we have not only met but exceeded expectations, delivering campaigns and initiatives that have resonated deeply with our global community.
I am also incredibly grateful to the Brendan Donohue & Lindsay Ullman for taking a chance on me. Your trust and support have been invaluable, and I am committed to continuing to push boundaries and drive positive change within our industry.
As I look back on the past five years, I am filled with pride for what we have accomplished together. But this is just the beginning. I am excited about the future and the endless possibilities that lie ahead. Thank you, National Basketball Association (NBA), for believing in me and for giving me the opportunity to be a part of something truly special. Here's to many more years of success and innovation!