Wayfarer Bicycle

Wayfarer Bicycle Selling & Servicing Bicycles in Southeastern Connecticut Since 1972 Wayfarer Bicycle. Since 1972. Full service & sales shop located in New London, CT.

Authorized dealer of Trek, Cannondale, Rocky Mountain, and Breezer bicycles. Offering a variety of bikes and accessories for all ages and riders.

05/15/2026

Nothing like blue skies, dodging potholes and catching most of the green lights for a great National bike to work day! 🐻👍🚲

So we may have been slacking on posting lately, but we've just been crazy busy! Spring's been a little grumpy this year,...
05/14/2026

So we may have been slacking on posting lately, but we've just been crazy busy! Spring's been a little grumpy this year, but that hasn't stopped us from keeping our repair schedule full. Tune ups and major fixes are still turning around in about a week, but feel free to schedule your service and we promise not to leave you bike-less for too long. Looking forward to some beautiful weather this weekend! 🐻🚲

We’ve been flirting with the idea of starting shop group rides again, and we wanted to officially put out a call for rid...
04/16/2026

We’ve been flirting with the idea of starting shop group rides again, and we wanted to officially put out a call for ride ambassadors! We’re looking for representatives of the shop across MTB, road, and gravel rides, encompassing all skill levels.

Wayfarer group ride leaders will get hooked up at the shop in return for supporting the riding community and helping grow our shared love of getting out and riding bikes.

Feel free to send us a direct message on Facebook, give us a call, and/or stop by the shop to chat and share your ideas for fun group rides.

Trek fest is here! Now through April 19th save 20% on any Trek or Electra accessories along with your purchase of a new ...
04/14/2026

Trek fest is here! Now through April 19th save 20% on any Trek or Electra accessories along with your purchase of a new bike. This Marlin 5 is ready to hit the trails, cruise around the neighborhood and look real stylish while doing it. Stop by soon to reap the rewards of this once a year deal 🐻🚵

With so much innovation going on in the bike industry nowadays, we're happy to see a mix of the old school vibes and new...
04/01/2026

With so much innovation going on in the bike industry nowadays, we're happy to see a mix of the old school vibes and new school tech. 32" wheels and mullet wheel sizings are really taking off and this full suspension penny farthing is truly the pinnacle of technical development in off road biking. the 14" rear wheel provides great rolling efficiency while the 60" front wheel allows you to tackle any obstacle effortlessly. This test concept will be in full production as soon as April 1st of next year!

⚡FRESH ARRIVAL ⚡At $1,675, this is easily one of the most capable, affordable, do-it-all electric bikes we’ve seen from ...
02/28/2026

⚡FRESH ARRIVAL ⚡
At $1,675, this is easily one of the most capable, affordable, do-it-all electric bikes we’ve seen from a major brand.
The Cannondale Adventure Neo Allroad absolutely hits the sweet spot for riders who want comfort, versatility, and real-world usability.

✔ Class 2 motor – 20mph assist + throttle
✔ Removable battery
✔ 27.5 x 2.6" knobby tires for pavement or light trail
✔ Integrated front & rear lights
✔ Comfortable, upright geometry

Whether you're commuting, cruising the shoreline, or exploring gravel paths, this bike checks nearly every box.

02/12/2026

The weather is getting warmer and along with it we get more opportunities to ride! Before you get out, let Will help you give your bike a basic pre-ride check using the ABC’s. Happy rolling! 🐻🚲

One of Trek’s most popular bikes—the Marlin 5—just got more affordable. Was $799 → now $679 Same great bike, same do it ...
02/03/2026

One of Trek’s most popular bikes—the Marlin 5—just got more affordable. Was $799 → now $679
Same great bike, same do it all vibes, just a little less damage to your wallet.

We’ve got all three killer colors in stock (in select sizes), and if we don't have your ideal size/color combo, we’ll happily order it and make it happen. 🐻🚲

Sometimes serendipity is in our favor. Sometimes the snow melts. Sometimes both.Better weather is loading… and we’ve got...
01/29/2026

Sometimes serendipity is in our favor. Sometimes the snow melts. Sometimes both.
Better weather is loading… and we’ve got a Cannondale SuperX Carbon 56cm on the floor that just quietly went from $7,499 → $4,500.

Fast. Light. Carbon everything. Absolutely ready for dirt roads, bad decisions, and “I’ll just do one more loop.”
Penny is staring at you right now. She knows this is a good idea. She supports it.
No gimmicks. No panic. Just a ridiculously good bike at a suspiciously good moment.

The snowbanks have been defeated. Parking is cleared and we are back OPEN for business ❄🚲Come on in!
01/28/2026

The snowbanks have been defeated.
Parking is cleared and we are back OPEN for business ❄🚲
Come on in!

Address

120 Ocean Avenue
New London, CT
06320

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 4pm

Telephone

+18604438250

Website

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