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Monday 12pm - 7pm Tuesday 12pm - 7pm Wednesday 12pm - 7pm Thursday 12pm - 7pm Friday 12pm - 7pm

True Cyclery

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Offering handbuilt bikes from Seven and Royal H Cycles, service, and fittings. We’d love to hear from you.

True Cyclery is a bike shop specializing in custom bike sales, fittings, and service to cycling enthusiasts. We have a small studio in New Haven, but also offer mobile sales, fittings, and service directly to your door. We are proud to be an authorized retailer of Seven Cycles, Honey Bicycles, Royal H Bicycles, and Geekhouse Bikes. Phone: 203.533.1090

Email: [email protected]

138 Bradley St., New Haven, CT 06513 (By appointment only)

10/14/2026

Four years later and Zin’s waves continue to swell, roll, and crash over me. For the second year in a row we are celebrating his birthday in Acadia National Park where the vibe is so perfectly Zin. Big ocean, bright foliage, and hiking trails that put you right in the thick of it. Serenity abounds. Wonder fills the air, and with it I get to think about what life would be like with him here, and what we’ve been given in his absence.

Ethan doesn’t know about Zin yet, I don’t think, but I caught him doing a double take while looking at Zin’s baby picture as if he realized that it wasn’t a picture of himself. 😳 Cute. It’ll be fun to see Ethan grow up celebrating Zin week and watching as he learns about his big brother.

Needless to say it’s a heavy week, but the love our family shares is strong and stronger thanks to our sweet boys. We hope you feel Zin’s waves today 🌊 ❤️

05/27/2026

Built up and test rode the shop’s first ever set of hubs. I first heard about them via and and have longed to see a set in person. Project 321 reached out a while back to see if their hubs would be a good match for True Cyclery, the bikes we sell, and the wheels we build. I’m happy to report I can officially confirm! Mountain, road, and gravel, whatever you need. Available in a variety of beautiful colors like the maple ones you see here. Made in Canada 🇨🇦 these hubs utilize an ultra low drag, magnetic pawl configuration that makes a most pleasing buzz, and engages instantly. We’re in love.

Pair them with your next or or or ! We can also lace them to a set of your favorite hoops for a sweet set of show stoppers.

05/13/2026

Meet at the shop today from 5:30-6:30 to discuss and answer any questions you may have about the upcoming Mt. Riga ride. Fun.

05/06/2026

A wheel build is in the works, and just like that…cross is coming. If you haven’t seen the incredibly handsome high fl**ge hub, stop by and have a look before they roll on out of here.

04/30/2026

We’re going on a bike ride June 20th and we’d be honored to have you join.

Mt. Riga

Have you participated in one of our shop “gravel rides” that you felt was a bit much? A little too technical? A little over-the-top? Perhaps left you feeling a little under-biked?

The Riga ride is here to show you just how tame and fun a gravel ride can be. Blissful, hard packed, dirt roads will welcome your 32mm - 50mm tires equally. There will be very few technical sections, though some of the downhills can be tricky if you’re going too fast. Otherwise this ride offers some long climbs, a ripping paved downhill, and one optional silly/stupidly difficult ascent of Mt. Everett. In my little world, this ride is on par with D2R2 roads, and will leave you feeling fired up for more off-asphalt miles. The ride begins and ends at a grocery store in Salisbury and has one general store along the way.

Kudos to and for introducing me to this loop so many years ago. Link to Strava map in bio.

Details to follow, and we’ll be hosting a Q&A at the shop on May 13th, 5:30 to 6:30 to answer any questions you may have.

04/02/2026

My tender little hands are too fragile to rock beautiful cloth bar tape, but luckily isn’t, because my god there is no better looking tape. 🔥

12/11/2025

“I don’t want a quiver killer, I want a road bike,” and with that, we got to designing just he meant.

Seven Axiom SL

- Gearing: Two chainrings up front, twelve speeds in back for gentle, incremental steps.
- Mechanical derailleurs: Familiar tactile feel in hand and most important to him, no reliance on phones or batteries to go ride, point and shoot.
- Primed for Launch: Comfort, suppleness, forgiving? OUT. Stout, instant acceleration, performance? IN. Massive 1” chain stays, rider specific tubing throughout, aero wheels, all to yield a bike that flat out flies.
- Dependability: Long lasting parts that can be ridden hard, namely, Seven titanium frame, headset and bottom bracket, Solix hubs.

Getting someone on a Seven feels like sharing a part of who I am and what I love, it’s special every time. Sometimes it’s even more special. The owner of this bike has been a friend and huge supporter of my family and shop since we moved in ten years ago. He feeds our animals and shovels the walk when we’re out of town, and comes to every event we’ve ever had and stays to help clean up after. He makes the world a better place and I’m lucky to know him. I’m brimming with happiness and excitement to send him off on his sick new whip.

12/02/2025

Love this team, this series, and this race especially. Many thanks to go around, but a big one goes out to all of the brave souls who came out and supported the Orchard Scorcher in the cold and the wet and the wind. Thanks to and Brad Isnard for being the best in venue hosts. To for continuing to make me look fast even on the slowest of days and working so hard all day in brutal conditions. Thanks to and for making sure this race went off without a hitch and to the our amazing crew of volunteers. To for bringing the voice and the hot tracks. To for sponsoring PMCX, allowing it all to happen.

Special shout out to the entirety of Team True who make each and every race full of fun and laughs and pick up the reigns when we cannot.

11/25/2025

Super commuter! Velo Orange’s Chessie built to tackle trips to town, the beach, the bike path, the grocery, maybe even the 🍷 shop. 1x13 to ensure the right gear for any occasion, with or without a loaded basket. 700x45 tires to lock the flow. Tying the room together are the VO Flat Pack Rack and the Wald 137 Racer.

11/12/2025

Did you feel that temperature drop last night? Not to fear, we trampled down a first pass of the 2026 PMCX Orchard Scorcher Cross race to heat things up!

Punchy climbs? Fassern’lightning flats? Rotten Apples? Corn Maze? Farm junk? Pies for winners? Twisting through trees?

We’ve made a few changes, all for the better, and are certain this course will provide a most memorable finish to the PMCX series this November 30th.

Register at link in bio…today!

Address

138 Bradley Street
New Haven, CT
06511

Opening Hours

Monday	12pm - 7pm
Tuesday	12pm - 7pm
Wednesday	12pm - 7pm
Thursday	12pm - 7pm
Friday	12pm - 7pm

Telephone

+12035331090

Website

http://truecyclery.com/

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