3x360 Sports

3x360 Sports 3x360 Sports is a leading basketball-based platform dedicated exclusively to the growth of FIBA 3X3

Recognized nationally as one of the top facilitators of 3x3-focused programming including both regional and nationwide tournaments, FIBA 3x3 basketball leagues and 3x Pathway initiatives, 3x360 Sports is committed to providing inclusive opportunities for 3x3-inspired players of all ages, gender and backgrounds. In 2020, Hoop It Up reached an agreement with 3x360, establishing 3x360 Sports as one o

f Hoop It Up’s largest licensees and among the nation’s biggest brand activation and operators of Hoop It Up events.

Lausanne 🇨🇭🌎HOOPLANDIA 3x3 GM and 3x360 Sports founder Drew Dawson was a guest of FIBA 3x3 at the FIBA WORLD TOUR stop i...
08/15/2026

Lausanne 🇨🇭🌎

HOOPLANDIA 3x3 GM and 3x360 Sports founder Drew Dawson was a guest of FIBA 3x3 at the FIBA WORLD TOUR stop in Switzerland, and caught up with USA 3x3 basketball and Team Phoenix standout Devin Gilligan — One of a group competing at the highest level of 3x3 basketball and working toward an opportunity to represent Team USA at the 2028 Olympics in Los Angeles.

In partnership with Eastern States Exposition and the HOF, we’re building relationships, creating opportunities, and committed to growing 3x3 as a legit pathway in the States!

Excited at what’s ahead 📈📈.

07/17/2026

From winning the Hooplandia Powered by 3x360 to hooping in a castle in Italy... yeah, that's a pretty crazy next chapter. 🏀🏰🇮🇹

Jack Appleby and his Jack Appleby | How To Hoop Forever squad handled business, earned their shot, and now they're taking their game overseas to compete on an international stage—in a literal castle this weekend!

This is why we love 3x3 basketball. One tournament can turn into an opportunity to play around the world. Keep stacking wins and chasing the next stage.

Go put on a show in Italy. We'll be watching. 🌍🔥

07/08/2026

College hoopers took over Hooplandia 😤🏀

D1, D2 and D3 talent. Big-time matchups. No easy buckets.

The Hooplandia Pro-Am powered by 3x360 was different. 🔥

Tag who you see in this!

07/01/2026

They’d never played FIBA 3x3 before…

…but after one tournament, everyone knew they belonged.

🏀 Tough.
💪 Physical.
🔥 Competitive.

This is what happens when real hoopers step onto the 3x3 court.

‘We love the grit. We love the fight.’

That’s the culture.
That’s 3x3.
That’s what we’re building.

See you at the next 3x360 event.

06/30/2026

Down 6. Momentum gone. Championship hopes slipping.

Most teams fold.
This team fought.

Doug Edert said it best:

“Never give up… we could’ve easily packed it in and called it a day, but we kept fighting until that last ball went in.”

That’s the difference between good teams and championship teams.
Belief. Heart. Fight.

3 after 3 after 3… and suddenly the comeback was real.

🏀 Never Give Up: The Comeback Story

Sometimes the game isn’t over until you decide it is.

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