DECOY Apparel Co.

DECOY Apparel Co. DECOY provides heirloom-grade sporting apparel and decoys to preserve your sporting tradition. Out with the new. In with the old.
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DECOY is a heritage-driven American sporting brand rooted in the traditions of hunting, fishing, and coastal life. From our heirloom-grade wood decoys to timeless sporting apparel inspired by classic field style, everything we make is built to preserve the sporting tradition for the next generation.

This is what the room looks like.Guys leaning over canvasbacks, brushes down, studying how the paint sits. A bourbon gla...
06/05/2026

This is what the room looks like.
Guys leaning over canvasbacks, brushes down, studying how the paint sits. A bourbon glass within reach. The distiller talking through the pour while somebody next to him compares his bird to the man beside him. Nobody is in a hurry.
The Brushes and Bourbon format is simple: Brad teaches the Eastern NC canvasback step by step, and Bogue Sound pairs each stage of the painting with a sample from their spirits line. You leave with the bird you painted and a working knowledge of why these decoys look the way they do, block-paint, no eyes, built to show up in the water.
If your dad is the kind of man who would rather do something than receive something, this is the Father’s Day gift worth the drive.
Friday, June 13, 1:00 PM. . $115 per person.
Link in profile. A few seats left.

Friday, June 13. . Twenty-five seats.The afternoon runs like this: you pick up a blank wood canvasback, Brad walks you ...
06/02/2026

Friday, June 13. . Twenty-five seats.

The afternoon runs like this: you pick up a blank wood canvasback, Brad walks you through the paint strokes that have defined the Eastern NC and SE Virginia working-decoy tradition, and the master distiller from Bogue Sound walks the room with pours at every step. By the time the paint dries, you have a finished bird on the table and a proper story to go with it.

All painting supplies, guided spirits tasting, and a DECOY swag pack are included. Tickets are $115.

If you have been looking for a way to spend a real afternoon, with good craft and good company, this is it. June 13 is a week out from Father’s Day, if that helps you decide.

Link in profile. Twenty-five seats total.
👉DECOYApparelCo.com

What's in a Logo?The duck on your chest pocket is a decoy. Drawn from an original Dudley canvasback carved on Knotts Isl...
05/28/2026

What's in a Logo?

The duck on your chest pocket is a decoy. Drawn from an original Dudley canvasback carved on Knotts Island in the 1890s. Lee and Lem Dudley were twin brothers, watermen, market gunners. Joel Barber put their birds on the first three plates of his 1934 book.

Keith Hendrickson, carving in Locust, North Carolina, drew the DECOY canvasback from that same reference material.

From Knotts Island, by way of Locust. DECOY from New Bern. The story is from the water.

Full piece: https://www.decoyapparelco.com/blogs/news/whats-in-a-logo-the-canvasback-decoy-behind-decoy

05/25/2026

Twenty-four decoys. One war.

A drake widgeon carrying the campaign service medal for Operation Enduring Freedom. Twenty-four made. Hand-painted in New Bern. A portion of every sale goes to the Global War on Terrorism Memorial Foundation.

Reserve yours — link in bio.

Twenty years. An entire generation. Some came home. Some did not.The drake widgeon on the bench carries the campaign ser...
05/25/2026

Twenty years. An entire generation. Some came home. Some did not.

The drake widgeon on the bench carries the campaign service medal awarded for Operation Enduring Freedom. The black ribbon laid in front of him is for the ones who did not come home.

Twenty-four of them, hand-painted, each with a wood stand. A portion of every one sold goes to the Global War on Terrorism Memorial Foundation — the organization congressionally designated to build the memorial that will stand on the National Mall.

Available now at decoyapparelco.com.

The 2026 Memorial Day decoy carries the campaign service medal awarded for Operation Enduring Freedom — the longest war ...
05/24/2026

The 2026 Memorial Day decoy carries the campaign service medal awarded for Operation Enduring Freedom — the longest war in American history. The black ribbon laid in front of the bird is for those who did not come home. A portion of every one sold goes to the Global War on Terrorism Memorial Foundation, the organization congressionally designated to build the first national memorial to the men and women who served in that conflict.

Twenty-four were made.

Tomorrow at ten.

Twenty years. An entire generation. Monday, for the Global War on Terrorism Memorial Foundation.
05/22/2026

Twenty years. An entire generation. Monday, for the Global War on Terrorism Memorial Foundation.

Long summer days on the Carolina coast don't always follow a plan.A walk down the beach turns into a boat ride. A quick ...
05/17/2026

Long summer days on the Carolina coast don't always follow a plan.
A walk down the beach turns into a boat ride. A quick swim turns into dinner by the water. The best pieces are the ones that can keep up without looking like they're trying too hard.
The Ladies Tidal Short was built for exactly that—soft stretch comfort, a polished waistband, practical water-ready details, and an easy fit that moves from beach to bar without missing a step.
Made for salt air, warm sand, and coastal evenings with nowhere better to be.
👉DECOYApparelCo.com

05/06/2026

There are places where sporting tradition still means something. is one of them.
For generations, its streams, shooting grounds, and mountain landscape have welcomed sportsmen who understand that the experience matters just as much as the result. From fly fishing Appalachian trout water to breaking clays on the range, the sporting life is still alive there in the way it was meant to be.
In this film, we spent time with the guides, instructors, and staff who continue carrying that tradition forward every day. Their stories, their history, and their respect for the outdoors reflect the same philosophy we believe in at DECOY: preserving the traditions worth passing down.
Watch the full DECOY x The Greenbrier collaboration film now.

05/05/2026

Get Bent with the Old Drum Ski Club!
👉DECOYApparelCo.com

Address

1102 US Highway 70 E
New Bern, NC
28560

Opening Hours

Monday 9am - 3pm
Tuesday 9am - 3pm
Wednesday 9am - 3pm
Thursday 9am - 3pm
Friday 9am - 3pm

Telephone

+18007181625

Website

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