05/08/2026
We have an important update. After a lot of prayer, thought and discussion, we have made the decision to close our storefront.
We will continue to operate our website (supporting us there will be paramount for us as we make this change) and also doing popups, but obviously things will be very different and this will be a huge pivot and process for us.
The shop will have its closing day on May 31st. We will all celebrate together! Stay posted for deets.
In the end, the shop is closing for a lot of reasons. We’re sure it’s not a surprise to you that the economy is weird and times are tough. However, we will also enjoy our time together as a family, without the added pressure of keeping the shop. While we will still have the online store, the stress that the shop caused for us will be greatly reduced. No more missing family events, turning down invites from our friends, spending Saturdays at the shop when we’d rather be with our boys.
We are so proud of all of the adventures we sent others on, but we are also looking forward to taking our boys camping and fishing (things that have been put on the backburner as we have struggled to make the shop work). We love the people we met and the impact they had on us. We will also love the time to be husband and wife, mom and dad, without stressing about “who is at the shop today” and “did we hit our sales goal”, and honestly, in the end, maybe that’s the biggest reason the shop is closing.
We still plan to be involved in the industry and are still very proud of the work we did to diversify the outdoor industry and we hope that this pivot allows us more time to create content and support initiatives related to that important part of our work. Something we’ve said all along is, if this day ever came, “Just because it failed, doesn’t mean it didn’t work”. This has always been about more than selling gear, and we hope that when you think of us and SPO that you think of the change we helped to enact, and we will continue to push for change.
In the end we just want to say thank you. Act Justly, Love Kindly, Serve Humbly, and as always Adventure Out!
Love,
Jahmicah & Heather (& Si & Fi & Bill Murray The Basset)