05/06/2026
This is Donald Miller
He's a NYT Bestselling Author and the CEO of StoryBrand.
Last fall, I was enjoying dinner at his home with a group of coaches and business owners like myself as a part of a Coachbuilder Summit. Don was recounting an ancient story that had recently inspired him when he paused and then very passionately declared:
"...𝗜𝗳 𝘄𝗲'𝗿𝗲 𝗻𝗼𝘁 𝘀𝗮𝘃𝗶𝗻𝗴 𝗹𝗶𝘃𝗲𝘀, 𝘁𝗵𝗲𝗻 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘄𝗲 𝗱𝗼𝗶𝗻𝗴?!"
And I believe he truly meant it - with all of his being - and it's how I knew I was in the right room.
When it comes to coaching and leadership development, our very best work happens when we are improving the lives and livelihoods of the people we serve. We listen carefully to their stories, help them write even better ones, and empower them to tell those incredible stories more effectively.
We help them transform into better versions of themselves, and we are also transformed in the process.
It's work I love, and I love being around others who love it too.