06/03/2026
I had a discussion recently with someone who opened up a jiu-jitsu academy, and also in the past with someone who opened up a running store, and it reminded me of something that a lot of people don’t fully understand.
Over the years, with both my running background and my jiu-jitsu background, I’ve heard so many people say:
“Man, I love running. I should open a running store.” “I love jiu-jitsu. I should open an academy.”
But loving something for yourself and building a business around it are two completely different things.
It’s one thing to love running because you enjoy training, racing, and improving yourself. It’s one thing to love jiu-jitsu because you enjoy rolling, competing, and learning.
That’s the selfish side of passion — and there’s nothing wrong with that.
But when you open a business, everything changes.
Now you’re not just a runner or a jiu-jitsu practitioner anymore.
You become:
• A psychologist
• A counselor
• A coach
• A competitor
• A mentor
• A problem solver
And on top of that:
• A janitor
• A plumber
• An electrician
• A nurse
• A bookkeeper
• An accountant
• A customer service representative
You answer nonstop phone calls and messages. People come after you hard. Problems don’t stop. Responsibility never shuts off.
And that lifestyle is not cut out for everyone.
Owning an academy, a gym, or any business built around your passion is WAY different than simply enjoying the activity yourself.
That doesn’t mean it isn’t rewarding — because it absolutely can be. If you truly love working, serving people, solving problems, and building something bigger than yourself, it can be one of the most fulfilling things in the world.....I personally LOVE IT AND THANK GOD EVERYDAY 🙏
But if you think opening a business means you’ll just get to “do what you love all day,” understand this:
Most days, you’ll spend more time managing people and problems than actually doing the thing you originally loved.
And another thing — if you do decide to jump into a small business, understand that you’ll probably never feel 100% prepared.
But do everything possible to BE prepared financially.
Have a plan. Understand your overhead. Get ahead financially before you jump in.
Because financial stress while trying to build a small business is one of the hardest things a person can deal with.
Being under pressure financially while also carrying the responsibility of employees, customers, bills, rent, equipment, repairs, and everyday problems can wear people down quickly.
So if you’re going to take that leap, try to put yourself in the best financial position possible before you do.
Just something to remember when you decide you want to turn your passion into a business.