TrueSouth Custom Lures

TrueSouth Custom Lures True South Custom Lures makes jigs, buzzbaits, spinnerbaits and other quality custom fishing lures.

05/26/2026

Bass eat Bluegill! Not just in May but all year long! We got you covered in all our bait designs and plenty of different bluegill colorways.

Remembering and honoring the brave men and women who gave everything for our freedom. Today we pause to reflect, give th...
05/25/2026

Remembering and honoring the brave men and women who gave everything for our freedom. Today we pause to reflect, give thanks, and never forget their sacrifice. 🇺🇸

Always a good time with . She can catch em everytime! Get out and go fishing and enjoy the outdoors!
05/22/2026

Always a good time with . She can catch em everytime! Get out and go fishing and enjoy the outdoors!

04/30/2026

They got the goods!

When the shad spawn is on, you don’t get second chances—you need to be throwing the right bait at the right time. That’s...
04/20/2026

When the shad spawn is on, you don’t get second chances—you need to be throwing the right bait at the right time. That’s where TrueSouth Lures comes in. Our shad spawn lineup is built for anglers who understand that details matter, from first light to that last flurry of activity.

We offer a large selection of jigs, spinnerbaits, and buzzbaits designed specifically to match the movement, flash, and profile of spawning shad. Whether you’re rolling a spinnerbait along riprap or burning a buzzbait along a grass edge, our baits are tuned to trigger aggressive reaction strikes.

But it’s not just about having options—it’s about having the right ones. Blade combinations, skirt patterns, head designs—those “base variables” make all the difference when fish are keyed in on shad. That’s why every bait we offer is built with purpose and tested on the water, not just on paper.

You can spend time guessing, or you can trust experience. At TrueSouth Lures, we’ve put in the hours so you can fish with confidence when it matters most.

Gear up, get out early, and don’t miss the bite. 🇺🇸 &d

Happy Easter from the TrueSouth family! We hope you have a beautiful Easter Sunday!
04/05/2026

Happy Easter from the TrueSouth family! We hope you have a beautiful Easter Sunday!

The swim jig bite is heating up! The TrueSouth Compact Swimjig is handcrafted in the USA and built to get bit—3 sizes, a...
04/01/2026

The swim jig bite is heating up! The TrueSouth Compact Swimjig is handcrafted in the USA and built to get bit—3 sizes, all the right colors, no nonsense. Tie one on and go fishing!
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Jigs catch big ones. Especially this time of year!
03/10/2026

Jigs catch big ones. Especially this time of year!

Happy Valentine’s Day from TrueSouth Custom Lures! Love is in the air… and on the water! Whether you’re chasing that tro...
02/14/2026

Happy Valentine’s Day from TrueSouth Custom Lures!

Love is in the air… and on the water! Whether you’re chasing that trophy bass or just spending the day doing what you love, our Valentine’s favorites are ready to get it done.

Pink Sexy – Bold, bright, and impossible to ignore.
Morning Dawn – Soft, subtle, and deadly at first light.
Miss Piggy – Sweet name, serious results.

These colors aren’t just pretty — they flat-out produce. When the bite gets tough, the right color makes all the difference. Tie one on and show the fish a little love today.

Tag us in your catches and let’s see those Valentine’s Day giants!

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When it’s time to get serious, the TrueSouth one-two combo answers the call: Undercover Jig – straight power, built and ...
02/12/2026

When it’s time to get serious, the TrueSouth one-two combo answers the call:
Undercover Jig – straight power, built and armed with the Owner Jungle Hook. This jig isn’t just stealthy… it’s tough. Designed to come through heavy cover and drive the hook home with authority. Compact profile, big-time backbone.

Rockstar Power Finesse Jig – the perfect balance of finesse and muscle. When you need a subtle presentation but still want the power to boat flip a giant, this is your go-to.

Must-Have Colors:
Black & Blue – a confidence staple anywhere bass swim.
Dyer Special – a proven fish catcher that flat-out produces.

Dial in your jig lineup with the combo that hits hard and finishes strong! 🇺🇸

Address

Monroe, NC

Telephone

+17045778707

Website

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