TrueSouth Custom Lures

TrueSouth Custom Lures True South Custom Lures makes jigs, buzzbaits, spinnerbaits and other quality custom fishing lures.

08/17/2026

Remember when you first got hooked on Bass Fishing? Have we lost the fun of the sport?

Whether you’ve got the latest FFS, thousands of dollars in electronics, a tricked-out boat—or an old boat with a couple of rods and a handful of lures… you can still catch bass and have a great time.

Technology has changed fishing, and there’s nothing wrong with using it. But you don’t have to have the latest and greatest to enjoy being on the water.

Sometimes it’s just you, a rod in your hand, a good-looking stretch of shoreline and that feeling when a bass crushes your bait.

That’s what got most of us hooked in the first place.

Fish with what you have. Fish how you enjoy it. And most importantly… keep having fun.

From our shop to the customer! This is why we do it! getting it done with the TrueSouth compact swim jig! Love to see...
07/24/2026

From our shop to the customer! This is why we do it! getting it done with the TrueSouth compact swim jig! Love to see memories being made on the water. 🇺🇸

The Baby B-1 and the Baby V-Twin. These two will produce some fantastic action in ponds , streams and rivers but don’t s...
07/17/2026

The Baby B-1 and the Baby V-Twin. These two will produce some fantastic action in ponds , streams and rivers but don’t sleep on them in the big water as well. Shown rigged with a Strike King Rage Menace Grub. When the pressure is on these are definitely a great choice to get some topwater action! 🇺🇸 True finesse buzzbaits!

Night time is the right time for black! Here’s a few of our favorites for fishing at night! 🇺🇸
07/13/2026

Night time is the right time for black! Here’s a few of our favorites for fishing at night! 🇺🇸

05/26/2026

Bass eat Bluegill! Not just in May but all year long! We got you covered in all our bait designs and plenty of different bluegill colorways.

Remembering and honoring the brave men and women who gave everything for our freedom. Today we pause to reflect, give th...
05/25/2026

Remembering and honoring the brave men and women who gave everything for our freedom. Today we pause to reflect, give thanks, and never forget their sacrifice. 🇺🇸

Always a good time with . She can catch em everytime! Get out and go fishing and enjoy the outdoors!
05/22/2026

Always a good time with . She can catch em everytime! Get out and go fishing and enjoy the outdoors!

04/30/2026

They got the goods!

When the shad spawn is on, you don’t get second chances—you need to be throwing the right bait at the right time. That’s...
04/20/2026

When the shad spawn is on, you don’t get second chances—you need to be throwing the right bait at the right time. That’s where TrueSouth Lures comes in. Our shad spawn lineup is built for anglers who understand that details matter, from first light to that last flurry of activity.

We offer a large selection of jigs, spinnerbaits, and buzzbaits designed specifically to match the movement, flash, and profile of spawning shad. Whether you’re rolling a spinnerbait along riprap or burning a buzzbait along a grass edge, our baits are tuned to trigger aggressive reaction strikes.

But it’s not just about having options—it’s about having the right ones. Blade combinations, skirt patterns, head designs—those “base variables” make all the difference when fish are keyed in on shad. That’s why every bait we offer is built with purpose and tested on the water, not just on paper.

You can spend time guessing, or you can trust experience. At TrueSouth Lures, we’ve put in the hours so you can fish with confidence when it matters most.

Gear up, get out early, and don’t miss the bite. 🇺🇸 &d

Happy Easter from the TrueSouth family! We hope you have a beautiful Easter Sunday!
04/05/2026

Happy Easter from the TrueSouth family! We hope you have a beautiful Easter Sunday!

Address

Monroe, NC

Telephone

+17045778707

Website

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