10/23/2025
Meet the 2004 Rufus King Generals Boys Basketball Team.
Milwaukee’s Rufus King High School boys’ basketball team entered the 2003–04 season with the loftiest expectations. The Generals were coming off an undefeated state championship in 2003, and now had a target on their backs as they aimed to repeat as Division 1 state champions. Despite graduating some star players, King reloaded with a mix of veteran leadership and emerging talent. They finished the season with a 23–3 record and claimed the WIAA Division 1 state title for the second straight year, defeating Madison Memorial 75–58 in the championship game. Here’s a look at the key events, standout performers, and achievements from the Generals’ 2003–04 campaign.
Rufus King opened the season as the team to beat in Wisconsin high school basketball. Coach Jim Gosz scheduled tough opponents to harden his squad. The Generals started strong on December 4, 2003, with an 80–71 road win over Madison LaFollette – notably, LaFollette had been the 2002 state champion and a 2003 state tournament team, so beating them again signaled that King was still on top.
During December, King tested itself against national competition. In mid-December, the Generals edged Ohio’s famed St. Vincent–St. Mary High School 65–62 in a showcase game. Later that month, they traveled to South Carolina for the Beach Ball Classic, a premier holiday tournament. King won its first two games there – including a 77–61 victory over Bishop O’Connell (VA) – before suffering rare back-to-back defeats against out-of-state powerhouses. They fell 68–72 to Cardinal Dougherty (Philadelphia) and 59–71 to Cedar Hill (Texas) in the tournament, settling for fourth place. Those two losses in South Carolina were the Generals’ first defeats in over a year, ending a long winning streak. While no team ever likes to lose, the experience proved valuable. “Playing those teams showed us our weaknesses and that we had to work even harder,” one King player reflected later. The Generals returned to Milwaukee with renewed focus.
Back home, Rufus King dominated much of the Milwaukee City Conference schedule. They reeled off a string of lopsided victories in January 2004, including a 95–36 win over Milwaukee Madison and a 90–61 win over Milwaukee Washington. The team’s high-powered offense frequently scored 80+ points, and their swarming defense often held opponents under 60. An impressive interstate victory came on January 18, when King traveled to a showcase in New York and defeated Niagara Falls High (NY) 73–55, further demonstrating their ability to compete with top talent from anywhere.
However, the Generals did hit a bump in conference play. On January 23, in a packed hostile gym, Milwaukee Vincent – King’s archrival and a fellow city powerhouse – handed Rufus King its only in-state loss, 73–64. Vincent’s win snapped King’s 30-game Wisconsin winning streak and meant the City Conference title would belong to Vincent (King finished 10–1 in league, just behind Vincent). The loss was a wake-up call for the Generals. “We hated losing that one. It made us work even harder because we didn’t want to feel that again,” a King senior said about the Vincent game in a local report. Refocused, King closed the regular season strong, winning its final five conference games by comfortable margins to carry momentum into the playoffs.
In the WIAA state tournament, Rufus King was determined to defend its crown. As the No. 1 sectional seed, they stormed through the regional rounds, then won their sectional final over Milwaukee Bradley Tech in dominating fashion, 44–22. That defensive masterpiece sent King back to Madison for the State Tournament at the Kohl Center, marking the Generals’ second straight trip to the Final Four.
At the State Quarterfinals, King defeated Wausau East 63–43, controlling the game from start to finish. In the state semifinal on March 19, the Generals faced a serious challenge from Kimberly, a disciplined team from the Fox Valley. King found itself in a tight battle, but thanks to clutch shooting from senior Matt Goodwin and steady playmaking by the guards, they pulled out a 55–50 win to advance. Goodwin drained four three-pointers in that game, helping King survive the upset bid. Meanwhile, over in the other semifinal, Madison Memorial – an undefeated team from the Big Eight Conference – defeated Milwaukee Vincent. That result set up a championship showdown between Rufus King and Madison Memorial. Many fans had anticipated a King-Vincent rematch for the title, but Memorial and its star junior Wesley Matthews (a future NBA player) had other plans.
The Division 1 state championship game on March 20, 2004, drew over 17,000 fans and pitted experience versus momentum: Rufus King (22–3) vs. Madison Memorial (25–0). Memorial’s Spartans were making their first-ever appearance in a state final and hoped to finish a perfect season. The game was tight in the first half, with King leading by a slim three-point margin at the break. In the second half, the Generals’ depth and defensive pressure turned the tide. King went on a remarkable 22–4 run in the final four minutes to blow open what had been a close contest. The final score – Rufus King 75, Memorial 58 – underscores how strongly King finished the game. Memorial’s Wesley Matthews was held to 8 points in the final, well below his average, as King’s defenders swarmed him at every turn. Senior guard Dupree Fletcher paced the Generals with 15 points (leading all King scorers), and junior sharpshooter Troy Cotton added key baskets off the bench. When the buzzer sounded, Rufus King players leapt in joy, having secured back-to-back state championships – the first repeat titles in school history. They had dethroned another unbeaten opponent and proved that the Generals’ reign was no one-year wonder.
One constant between King’s 2003 and 2004 championship teams was an emphasis on unselfish team play and tenacious defense. The result was a balanced squad with no single player averaging more than around 14 points per game, but many capable contributors – a formula that confused opponents and kept the Generals versatile.
The roster combined savvy upperclassmen with up-and-coming talent:
Senior guard Dupree Fletcher, standing at 5′11″, was a four-year varsity star who led by example. As a creator on offense and a pesky defender, his leadership was vital to the team's success, ultimately earning him a spot to play Division I basketball at Evansville. Senior guard Khalif El-Amin, although only 5′2″, brought speed and impressive ball-handling skills, often energizing both the team and the crowd with his dynamic play. He went on to have a standout college career at UW-Stevens Point.
Junior guard Troy Cotton, measuring 6′1″, emerged as a key shooter, providing instant offense from the perimeter with his scoring ability, which later secured him a spot at UW-Green Bay. Similarly, junior guard Leneal Harris, at 6′3″, took on a larger role, using his athleticism to drive to the hoop and defend multiple positions. He would later play at UW-Milwaukee.
In the frontcourt, forward James Pruitt, standing at 6′4″, and center Mitchell Carter, a towering 7′0″, were instrumental in their contributions. Pruitt served as the unsung enforcer, doing the necessary dirty work inside, while Carter altered shots and, by his senior year, became a coveted recruit who eventually signed with South Carolina.
It truly was a team of collective strength rather than individual superstars. As Coach Gosz observed, “Because of [our team-building] efforts, we worked together as a cohesive team, played to our potential, and achieved our goals”. That cohesion showed in tough moments – like bouncing back after the January loss, and closing out tight playoff games – when King’s players trusted each other and executed under pressure.
The back-to-back titles in 2003 and 2004 were a source of pride for Milwaukee Public Schools, continuing a run of city dominance in Wisconsin hoops. Local media noted the Generals’ national accomplishments too: King finished ranked #22 in the final USA Today Super 25 poll for 2004 (after being #17 the year before), meaning they were recognized as one of the top high school teams in America for a second straight season.
The legacy of the 2003–04 Rufus King basketball team is one of sustained excellence. By winning consecutive state championships, the Generals solidified their status as a Wisconsin high school dynasty of the early 2000s. They proved that teamwork, depth, and defense – combined with strong coaching – could overcome the loss of star seniors and the pressure of high expectations. Many players from the 2004 team went on to play college basketball at various levels, a testament to the talent and work ethic fostered at King. To this day, Milwaukee basketball fans remember the 2003–04 Generals as a special group that met the challenge of repeating as champions. Their journey, from early-season tests to the celebratory moments in Madison, stands as an inspiring chapter in Wisconsin sports history – the tale of a gifted team that backed up one championship with another, forever etching their name in the record books.
Congratulations to the 2004 boys basketball team for being inducted into the Rufus King Athletic Hall of Fame.