Time and Optics

04/08/2026

Discover more with less. A compact spotting scope that gives you the freedom to stay longer, walk further, and discover more.

The New ZEISS Conquest Apia 65 offers exceptionally sharp, bright images within a compact, lightweight design. Its 20-50x magnification ensures a wide field of view for spotting and an ideal zoom for precise wildlife identification.

Coming soon!

04/02/2026

Are you located in Ohio? Visit us April 9-11 for our Spring Optics Sale with some of the best optics discounts and deals of the year!

03/30/2026

We love hearing from happy customers!

03/25/2026

Optimized to be lightweight and compact, ZEISS SFL binoculars make it possible to experience exciting moments with a new level of ease.

With Spring right around the corner, now is the time to take advantage of $200 off all ZEISS SFL binoculars!

Shop now: https://shoptimeandoptics.com/collections/zeiss-gear-and-optics/product_binoculars?sort_by=price-descending

SFL Binoculars

03/19/2026

Our newest catalog is here! Enjoy a flip through pages filled with great optics and gear for birding! Read now: https://cdn.shopify.com/s/files/1/0092/2671/5172/files/2026_Optics_Catalog.pdf?v=1773946773

02/26/2026

Prices just got lower on Sirui Optics. Check them out! https://shoptimeandoptics.com/collections/sirui-optics

02/21/2026

Make the most of your binoculars! The diopter is the mechanism that allows you to adjust the focus for each eye individually, improving your viewing experience. Here's how to adjust it.

The diopter is the mechanism that allows you to adjust the focus for each eye individually, improving your viewing experience. You can adjust the diopter on a binocular by using the small wheel or lever that's usually located on the right side of the binoculars.

02/20/2026

For birders exploring wide, open landscapes, ZEISS SFL binoculars are the ultimate companion – combining brilliant clarity, perfect magnification, lightweight design, and all-day comfort.

Check out details on our site! https://shoptimeandoptics.com/collections/zeiss-gear-and-optics

SFL Binoculars

02/16/2026

Get instant savings on select Leopold binoculars and spotting scopes for a limited time! Check out the sale:

We've been bringing birders the best sporting optics and gear since 1976, and now we're online! Browse and purchase our binoculars, spotting scopes, and gear for birders and nature enthusiasts.

02/14/2026

Does anything say "happy Valentine's Day" better than new binoculars? ♥

02/07/2026

Don't forget: Our outlet store has some great one-of-a-kind deals on optics! https://shoptimeandoptics.com/collections/outlet