Ski Center

05/29/2026

Summer is officially here! Summer concert series is going strong. We love summer time at the Ski Center. Water sports gear to swimsuits and apparel to flip flops. We got you covered!

11/21/2025

It’s beginning to look a lot like Christmas! Especially with a new snowboard under the tree! We are ready to help those dreams come true. Ski Center in Midlothian and the West End.

10/07/2025

Don’t miss out! The Ski & Board Swap and Sale going on again this weekend at the Ski Center. Huge selection of used kids skis & boots. Www.theskicenter.com for more information

06/09/2025

Ski Center is more than just a winter Ski & Snowboard shop! We have everything you need for summer fun. Boardshorts & bikinis, wakeboards& waterskis and so much more!

05/27/2025

Never to early to Save and Plan for your next Ski & Snowboard trip!

Founded in 1996 with a passion for chasing snow and following our dreams. Locally owned and operated. Carrying all of the latest styles and technology.

12/17/2024

Got growing kids? We’ve got you covered! Ski Center’s Junior Trade-In Program helps families stay on the slopes without breaking the bank. Purchase top-notch gear from brands like Atomic, Salomon, Nordica, Volkl, and Blizzard, and get guaranteed trade-in credits up to $100 for skis or snowboards and $50 for boots. Gear up and trade up-winter fun awaits!
|JuniorSkis

12/08/2024

It’s finally here—Massanutten opens next weekend! Are your boots, boards, and layers ready? 🏂 If not, no worries—our crew at Ski Center is here to hook you up with the best gear in the game. Don’t wait ‘til the last minute; come see us this week and hit the slopes like a pro!

12/01/2024

Ladies, it’s your season to shine! The 2024/2025 snowboard lineup is stacked with top-tier picks like the beginner-friendly Salomon Lotus, the all-mountain-ready Never Summer Breezy Rider, and the freeride legend Jones Dream Weaver. Your dream board is here—let’s make it happen at Ski Center.

11/30/2024

Chilly mornings and frosty nights are here in Virginia! ❄️ Don’t get caught in the cold—layer up with our premium thermals like the Micro-Elite Chamois and Pepper Bi-Ply for kids. Stop by Ski Center today!

11/23/2024

It’s official! The holiday season is here. Which means the ski and snowboard season has started. Let the Ski Center to be your first Merry Christmas!!