What are the opening hours?

Wednesday 11am - 6pm Thursday 11am - 6pm Friday 11am - 6pm Saturday 11am - 6pm Sunday 11am - 4pm

Reboot Eco

Effective cleaning, bath, and lifestyle products that are always non-toxic and eco friendly 🌱🌎

06/06/2026

Middletown PrideFEST is this Saturday, and for the first time since opening Reboot Eco, we won’t be participating 😢

Pride has always been an event that’s close to our hearts, and we’re disappointed to miss celebrating alongside our community. Like many small businesses, we’ve had to make some difficult decisions after a challenging winter and in response to ongoing economic pressures.

While we won’t have a booth this year, we’re cheering on everyone involved and wishing our friends at a wonderful event ❤️🏳️‍🌈

The shop will be open regular hours (11-6) and we’re less than a half mile from the festivities, so stop by before, during, or after the fun 🤩❤️🌱🌎

06/05/2026

Many of you have already met Baylei (they/them), who has been an incredible part of the Reboot Eco team over the past six months 🙌🌱🌎

From beautiful product displays and creative signage to helping with graphic design and bringing fresh ideas into the shop, they’ve made a lasting impact on both the business and our community 🥰

On a personal note, they’ve also helped make a very demanding season much more manageable.

At the end of this week, Baylei will be heading to Thailand for a work exchange program. We’re so excited for this opportunity and can’t wait to hear about their adventures. ✈️❤️🌎

If you stop by before they leave, be sure to wish them well 👋❤️

They’ll be back with us next month, and in the meantime I’ll be back in the shop full-time while they’re away 🌱🌎

05/23/2026

There’s a reason this brand made our Reboot Repeats list…
and honestly? It goes way beyond the product!

Behind Dip is a simple but powerful belief:
performance and sustainability shouldn’t be opposites.

Because the goal was never just to create a “better for the planet” option.
It was to create something that people would actually want to keep using.

And that’s what makes this brand different.

In Part 1, we’re sharing:
• how Dip started
• what they stand for beyond haircare
• the values guiding every decision they make

Because the brands we bring into Reboot Eco?
They’re not just about what you buy.
They’re about what you’re supporting.

And this one is rooted in intention, community, and long-term change 🌱

Part 2 is coming soon…
(and yes — they made the list twice for a reason)

Read more about Dip's story in our blog at rebooteco.com.

05/19/2026

There’s always a story behind the swaps that stick!

This one started with a simple frustration…
Why does the best haircare come in the worst packaging for the planet?

Dip didn’t set out to be “just” a sustainable brand.
They set out to make something that actually works better.

Because the truth is - people don’t change their habits for ideals.
They change them for something that fits into real life.

And when performance meets intention?
That’s when something becomes a Reboot Repeat 🌱🌎

In this week’s blog, we’re sharing:
• how Dip started
• why they grow differently
• what they actually stand for beyond haircare
• and why this is one of the easiest swaps to stick with

If you’ve ever wondered what makes a product worth switching to… this is it.

Read the full story in the blog at rebooteco.com.

05/16/2026

Let’s clear this up!

One of the biggest myths we hear?
“Shampoo bars don’t really lather…”

But the truth is… most people were just never shown how to use them properly.

Because with the right formula (and the right technique), it should feel just as good - if not better - than your usual bottle.

Here’s what actually matters:
• less pressure = more lather
• your hands do the work, not the bar
• storing it dry = longer life

And once it clicks?
It becomes one of those swaps that just… sticks.

That’s exactly why this one is a Reboot Repeat.

Simple. Effective. No overthinking required.

If you’ve been hesitant to try a shampoo bar, this is your sign to pick the right bar!

05/13/2026

If you’ve ever thought…
“there’s no way a shampoo bar will work for me”

you’re not alone.

We hear it all the time.

But this one?
It’s different.

The Dip Shampoo Bar is one of those rare swaps that doesn’t feel like a compromise - it actually performs like (and honestly, better than) the bottles most people are used to.

✔ rich, creamy lather
✔ color-safe + stylist approved
✔ works across all hair types
✔ replaces multiple bottles over time

And the biggest surprise?

People don’t just try it…
they stick with it.

That’s exactly why it’s a Reboot Repeat 💚

If you’ve been curious but hesitant, we broke everything down for you - what it is, how it works, and why it’s become one of our most repurchased products.

🔗 Read the full review in our blog at rebooteco.com

02/02/2026

NEW SHOP HOURS 🌱🌎

Monday-Tuesday CLOSED
Wednesday-Friday 11 AM-6 PM
Saturday-Sunday 10 AM-4 PM

01/30/2026

We are horrified by what is happening right now and deeply opposed to hate in all forms.

Our shop exists to be a safe, welcoming, and inclusive space. That matters more than ever. We believe in caring for people, caring for the planet, and supporting systems rooted in dignity rather than fear.

Today, we are open, and we also stand with Minnesota and those participating in the nationwide strike. Staying open allows us to support our staff, our small vendors, and the values-driven businesses we are connected to, especially after a winter that has already been incredibly hard on small shops like ours.

If you are able, one meaningful way to support the kind of world we are working toward is to support small, independent businesses that are trying to do things differently. Your support helps spaces like this continue to exist.

Thank you for choosing community over hate, and care over indifference.

01/23/2026

We will likely be closed Sunday due to the snow storm so come by Saturday to stock up on refills and get yourself a new-to-you puzzle at our Puzzle Swap Party ❄️❤️🧩

Address

131 River Road
Middletown, CT
06457

Opening Hours

Wednesday	11am - 6pm
Thursday	11am - 6pm
Friday	11am - 6pm
Saturday	11am - 6pm
Sunday	11am - 4pm

Telephone

+18603223366

Website

http://Www.rebooteco.com/

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