06/11/2026
Chapter six is called The CONVERT Framework' and it's the seven-section homepage structure I've used to help coaches go from empty calendars to fully booked.
Clear positioning. Own their pain. Nail the outcome. Validate with results: Explain your system. Reason to trust.
Take.action now.
Seven sections. In that exact order.
If your homepage isn't built on this structure - that's why it's not converting.
The full framework with templates is in chapter six. Read nothing else if that's all you have time for.
Comment BOOK and I'll add you to the wailist. Chapter six is worth the price of admission.