ActiveVirtue Athletics LLC

ActiveVirtue Athletics LLC Physical fortification for every lifestyle - Merton, WI

09/04/2026

Slowly, but surely.

You may have been seeing a new face around the gym lately… so we thought it was time to officially introduce her! Meet K...
08/24/2026

You may have been seeing a new face around the gym lately… so we thought it was time to officially introduce her!

Meet Kenzie, our Direct of Impact at ActiveVirtue Athletics.

Kenzie has been in the fitness industry for over a decade, but what she loves most isn’t just the workouts, it’s the people.

She was drawn to ActiveVirtue instantly because of the community, the vision, and the belief that a gym can be so much more than a place to work out.

As Director of Impact, Kenzie is focused on making sure every person who walks through our doors feels welcomed, supported, and connected from their very first visit and beyond.

We’re so happy to have her on the ActiveVirtue team! If you see her around, make sure to say hi! 👋

The world is indeed full of peril, and in it there are many dark places; but still there is much that is fair, and thoug...
08/15/2026

The world is indeed full of peril, and in it there are many dark places; but still there is much that is fair, and though in all lands love is now mingled with grief, it grows perhaps the greater.

- Tolkien

08/07/2026

Built for you & all the goals you’re chasing.

08/02/2026

We made the best of the elements today and brought our event inside! Thank you to ALL of our sponsors!!!
Discovery Outdoor Services
Sports World
D'Eli Pizza
Schlafer Auto Body Inc
Liberty Dance Studio
LC Pets LLC
ActiveVirtue Athletics LLC
Big Fish Contracting LLC
Briggs & Stratton Energy Solutions
Askren Wrestling Academy RTC
Vanderloop Equipment
Ganos Decorative Concrete Inc.
Federated Insurance Josh Otto

07/28/2026

One step closer to world domination

Excited to officially announce that Wisco Joe Coffee Co. will be built into VirtueField and offer a fully operational, y...
07/10/2026

Excited to officially announce that Wisco Joe Coffee Co. will be built into VirtueField and offer a fully operational, year round coffee shop for members and nonmembers alike. From what we’ve been designing, I can safely say it’ll become the local watering hole before the time of day alcohol consumption becomes socially acceptable.

Scott and I are beyond stoked to build this for you all and look forward to becoming overly caffeinated with you very soon.

More to come.

A monument to those I’ve loved. Eternity awaits. Arrive exhausted. Virtue endures.
07/07/2026

A monument to those I’ve loved.

Eternity awaits.

Arrive exhausted.

Virtue endures.

Two very unlikely friends and coworkers. I was showing a condo in Oconomowoc in 2021 when Krista Smith was doing her nor...
06/25/2026

Two very unlikely friends and coworkers.

I was showing a condo in Oconomowoc in 2021 when Krista Smith was doing her normal Fowler Lake walking loop. She saw the sign on the sidewalk and came up to check out the spot. We chatted briefly and parted ways.

Weeks later, we ran into each other at Winner’s Edge and laughed about the world being small.

Years later, she saw an Indeed post at ActiveVirtue for coaching and private training. Instead of applying, she messaged me on Facebook and asked if she could be considered. I responded that she was simply hired and when she could expect to start.

I consider myself the most blessed man alive. Running this facility with Krista is among my greatest blessings. She is a fitness professional through and through and cares more about her clients than they care about themselves.

Truly an excellent human being.

She competes in Indiana this weekend and to see her dedication and perseverance through prep has been beyond admirable. She never missed a beat. She deserves to be celebrated.

Please join me in wishing her luck this weekend at her show!!

Address

N67W28025 Sussex Road
Merton, WI
53089

Opening Hours

Monday 4am - 9pm
Tuesday 4am - 9pm
Wednesday 4am - 9pm
Thursday 4am - 9pm
Friday 4am - 9pm
Saturday 7am - 7pm

Telephone

+12628040876

Website

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