Ope Guns & Ammo

09/10/2026

08/20/2026

We sincerely apologize but we are going to be closed for today. We will be back to normal business hours tomorrow!

08/19/2026

Just a reminder bear season is coming up quick! We have these scents in stock to help you bring those bears in! We also have a good supply of ammo in store. If you need something specific stop in so we can get it in for you before season!

08/14/2026

Bonus antlerless harvest authorizations for the 2026 gun deer season will be available for purchase online through the Go Wild license portal and at license sales locations starting at 10 a.m. on Monday, Aug. 17, 2026.

The first three days of bonus sales are management zone-specific, and the fourth day is open to all zones:

– Aug. 17, 10 a.m. – Forest Zones (Northern and Central)
– Aug. 18, 10 a.m. – Central Farmland Zone
– Aug. 19, 10 a.m. – Southern Farmland Zone
– Aug. 20, 10 a.m. – All zones available

Bonus authorizations are sold at a rate of one per person per day until sold out or until the 2026 deer hunting season ends. Bonus authorizations are $12 each for Wisconsin residents, $20 each for nonresidents and $5 each for youth ages 11 and under.

An online queuing system will be used to manage volume in Go Wild. All users entering the site between 9:45 a.m. and 10 a.m. will be randomly assigned a number and staged in a virtual queue. Users will be arranged randomly regardless of the actual time they enter the system. There is no advantage for customers who enter the site before 9:45 a.m. Users who log on after 10 a.m. will be added to the end of the existing queue in the order of arrival.

To complete their purchase, hunters will need to know the deer management zone and unit in which they intend to hunt, determine whether they will hunt on public or private land and have a deer hunting license approval.

As a reminder, a minimum of one Farmland Zone antlerless harvest authorization is included with each deer hunting license purchase in all Farmland Zone units. Some units will offer more than one antlerless deer harvest authorization with each deer license.

A listing of bonus antlerless harvest authorizations available for purchase in each deer management unit can be found on the DNR website: https://dnr.wisconsin.gov/permits/bonusavailability.html

08/13/2026

2 stunning new consignment items in today. Pictures don't do them justice! Stop in and check them out!

08/12/2026

300 blackout restocked!

08/06/2026

Last one went quick so we have two available in the shop. Stop in for details! ( my picture taker isn't here today and I'm not great at it, sorry)

07/25/2026

Available in shop now. Gone!

07/22/2026

Join Whitetails Unlimited and the Great Northwoods WI Chapter for an evening supporting conservation, wildlife, and local youth programs.

Proceeds from this event will benefit the Northwoods Wildlife & Wetlands Club and the Mercer High School Trap Team — making it a great night out for a great local cause. To date, over $159.3 million has been expended on program services that enhance and foster our mission.

📅 Tuesday, August 18, 2026
⏱️ 5:00 pm Social Hour
⏱️ 6:30pm Prime Rib Dinner
📍 Great Northern Hotel & Wolf's Den Bar & Grill
5070 North U.S. Hwy. 51, Mercer, WI

All attendees receive a WTU gift and entry into drawings for major door prizes🎟️ Buy early — this event sells out fast! Be sure to get your tickets by August 10.

For full details check out this event page ➡️ https://www.whitetailsunlimited.com/product/great-northwoods-chapter-banquet/

07/16/2026

Ar 10 available in shop now! Stop in for details.