Turtle River Trading Co.

06/17/2026

In stock and ready for you!

Designed and built by serious anglers, WalleyeX brings innovation, high performance, and uncompromising quality to every walleye bait we produce.

06/15/2026

Mercer Construction 🚧 update:
Looks like they are going to start ripping up the road this week.
No street parking on 51 signs are going up already!
Hopefully this is for a short period of time.
Should only take 3-4 days, but they cannot pave in the rain ☔️

During our open hours we have our parking lot available for our customers ONLY!!
(Sorry for any inconvenience during construction)

This will ensure that everyone can still get all of your Bait & Tackle needs while you are up!

There is room to pull boat trailers in the parking lot also!!

06/13/2026

I am in the mood for a SALE!!!!
How about 2 of them!!!

**$1 OFF all Plastic Frogs**
**Buy 3 get 1 Free Berkley Jars**
Stop in and take advantage of the SALE while it lasts!!

See you soon at The Best Bait & Tackle Store on the Planet 🌎!!!

06/12/2026

Big Board Alert 🚨
We got a new leader in the Crappie Division.
Meg Headington takes the spot with a 14” Crappie on an Invasion Jig tipped with a XL Fathead!!

06/12/2026

The Little Loon Downtown Invitational was a huge success with all the smiling faces of the kids that participated.
We are planning on having this event again next year, so stay tuned to any small changes that are made to make it better.
With that being said let’s give a shout out to all our small businesses that generously donated their time, effort & prizes to make it all happen!
Please stop in and patronize these great places and give them a big thank you!❤️

In no particular order:
ReMax, Johnnys Bar & Grill, Crafty Cup, North Star Beverage, The Pines, Muskies, Rita’s 5219N Boutique, Restored Electric, Northwoods Laundry Mat, Janie’s Custom Tackle, Wampum Shop, Turtle River Tackle, Wisconsin Coating Specialist, Dollar General, Julie’s Classic Cuts, Triple G Outdoor Guide Service and yours truly Turtle River Trading!

06/08/2026

🎣 🐟 💦 The Little Loon Invitational (put on by The Downtown Loon Town Business Association) was a beautiful sunny ☀️ day on the water and a huge success!

🏖️ 🎣 ☀️ We had a great turnout! There were lots of kids out fishing and some really nice fish were caught throughout the day. It was so much fun seeing everyone excited about their catches!

🏆 🥇 A big congratulations to all of our young anglers! If you brought in one of the biggest fish of the day or just enjoyed time on the water, we hope you had a blast. 🎊 🎉 🙌 🐟

The day wrapped up with some amazing prizes 🏆 and ice cream🍦 at The Pines which I think is the perfect way to end a fishing tournament!🍦🐟 💦 🎣

Check out some of the biggest catches and photos from the day below!

🏆 Overall Winner: Blayden Bolten with an 18¾” largemouth bass!

🎣 Bass Division:
🥇 Carter Wieting, 17¾” smallmouth bass
🥈 Fletcher Pemble, 16½” largemouth bass

🐟 Bluegill/Panfish Division: 🐟
🥇 Soli Hussong, 9” crappie
🥈 Chase Van Winkle, 7¾”

🥳 Congratulations!🎉🎈

06/07/2026

It has begun!!!!
The Little Loon Invitational is underway!
It’s still not too late to sign up this morning and get fishing 🎣
Stop in by us and get signed up!
Fishing 🎣 is till 2:30 today and wrap up and rewards is at 3pm at The Pines in the Garden for prizes and giveaways.

06/06/2026

Sunday is the day!!!
Sign up with us or Crafty Cup today or even tomorrow.
The kids will have so much fun!
This FREE tournament for 17 and younger!
A lot of great prizes and handouts.
Even if you don’t catch anything make sure you come to the Pines at 3pm for awards and special handouts including a free raffle for a 13qt Engel Live Bait cooler.
Stop in by us to get your free 1dz crawlers to start your fishing adventure.

06/06/2026

Let’s start this awesome 😎 weekend with a
Big Board Update:
With a little less then 4 weeks to go, there is still time to take the lead in all of the categories. It’s coming down to 1/4”s now!

06/05/2026

Only 2 days left!
The Little Loon Downtown Invitational is this Sunday.
If you will be up here Sunday or live here,sign up now. 17 and younger only.
You can sign up here or at Crafty Cup!!
Stop in Sunday for your Free 1dz crawlers to start fishing.
The wrap up and Award Results will be 3pm at the Pines.
Even if you don’t place there will be a free raffle and extra prizes to be handed out including a free Ice Cream 🍦 Coupons to The Pines!