Turtle River Trading Co.

Turtle River Trading Co. The Best Bait & Tackle Store on the Planet 🌎!! Mercer's # 1 Bait & Tackle Store! We have everything you will need to fish or hunt in these beautiful Northwoods.

Live bait comes in daily...best in the Northwoods.

Time for our Labor Day Sale!!!Let’s start it today!!! From now till Monday Sept. 7th enjoy all the savings $$$🤗
08/29/2026

Time for our Labor Day Sale!!!
Let’s start it today!!!
From now till Monday Sept. 7th enjoy all the savings $$$🤗

08/25/2026

Grab your Deacons today!!!!!

08/23/2026





Heads up for today!!!We will be CLOSING at 5pm to go to The Whitetails Unlimited Banquet!!We will of course be resuming ...
08/18/2026

Heads up for today!!!
We will be CLOSING at 5pm to go to The Whitetails Unlimited Banquet!!
We will of course be resuming our normal hours on Wednesday, opening at 6am!!!

Monday August 17th at 10am Doe Tags go on SALE for the Northern Forest Zone.🦌 🦌 🦌 🦌 🦌 🦌 🦌 🦌 🦌 🦌 Mercer is primarily in U...
08/16/2026

Monday August 17th at 10am Doe Tags go on SALE for the Northern Forest Zone.
🦌 🦌 🦌 🦌 🦌 🦌 🦌 🦌 🦌 🦌
Mercer is primarily in Unit #117
1,000 tags for public land
1,100 tags for private land

Far North and West Iron County is Unit #118
150 tags for public land
150 tags for private land

You can purchase 1 per day till they sell out.
Tuesday & Wednesday you cannot purchase tags for the Northern Forest.
All units & counties go back on sale Thursday at 10am.

Unit #117 did not sell out till mid October last year.

Let’s do a 🚨 Big Board Update 🚨 Mason Diedrich takes over the leadership of the Smallmouth category with an impressive 2...
08/15/2026

Let’s do a 🚨 Big Board Update 🚨

Mason Diedrich takes over the leadership of the Smallmouth category with an impressive 20 1/2”!

Contest ends on Labor Day at 3pm!
Still plenty of time to claim your spot!!!

I got word, all the way from Florida, from the bosses that we are extending the Loon Week SALE through this Sunday!Stop ...
08/07/2026

I got word, all the way from Florida, from the bosses that we are extending the Loon Week SALE through this Sunday!

Stop in and take advantage of the savings!

See you soon at The Best Bait & Tackle Store on the Planet! 🌎

08/05/2026
08/05/2026



Address

5227 N US Highway 51
Mercer, WI
54547

Opening Hours

Monday 6am - 5pm
Tuesday 6am - 5pm
Wednesday 6am - 5pm
Thursday 6am - 5pm
Friday 6am - 6pm
Saturday 6am - 6pm
Sunday 6am - 5pm

Telephone

+17154760123

Website

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