Turtle River Trading Co.

Turtle River Trading Co. The Best Bait & Tackle Store on the Planet 🌎!! Mercer's # 1 Bait & Tackle Store! We have everything you will need to fish or hunt in these beautiful Northwoods.

Live bait comes in daily...best in the Northwoods.

🎣 🐟 πŸ’¦ The Little Loon Invitational (put on by The Downtown Loon Town Business Association) was a beautiful sunny β˜€οΈ day ...
06/08/2026

🎣 🐟 πŸ’¦ The Little Loon Invitational (put on by The Downtown Loon Town Business Association) was a beautiful sunny β˜€οΈ day on the water and a huge success!

πŸ–οΈ 🎣 β˜€οΈ We had a great turnout! There were lots of kids out fishing and some really nice fish were caught throughout the day. It was so much fun seeing everyone excited about their catches!

πŸ† πŸ₯‡ A big congratulations to all of our young anglers! If you brought in one of the biggest fish of the day or just enjoyed time on the water, we hope you had a blast. 🎊 πŸŽ‰ πŸ™Œ 🐟

The day wrapped up with some amazing prizes πŸ† and ice cream🍦 at The Pines which I think is the perfect way to end a fishing tournament!🍦🐟 πŸ’¦ 🎣

Check out some of the biggest catches and photos from the day below!

πŸ† Overall Winner: Blayden Bolten with an 18¾” largemouth bass!

🎣 Bass Division:
πŸ₯‡ Carter Wieting, 17¾” smallmouth bass
πŸ₯ˆ Fletcher Pemble, 16½” largemouth bass

🐟 Bluegill/Panfish Division: 🐟
πŸ₯‡ Soli Hussong, 9” crappie
πŸ₯ˆ Chase Van Winkle, 7¾”

οΏΌπŸ₯³ Congratulations!πŸŽ‰πŸŽˆ

It has begun!!!!The Little Loon Invitational is underway!It’s still not too late to sign up this morning and get fishing...
06/07/2026

It has begun!!!!
The Little Loon Invitational is underway!
It’s still not too late to sign up this morning and get fishing 🎣
Stop in by us and get signed up!
Fishing 🎣 is till 2:30 today and wrap up and rewards is at 3pm at The Pines in the Garden for prizes and giveaways.

Sunday is the day!!! Sign up with us or Crafty Cup today or even tomorrow.The kids will have so much fun!This FREE tourn...
06/06/2026

Sunday is the day!!!
Sign up with us or Crafty Cup today or even tomorrow.
The kids will have so much fun!
This FREE tournament for 17 and younger!
A lot of great prizes and handouts.
Even if you don’t catch anything make sure you come to the Pines at 3pm for awards and special handouts including a free raffle for a 13qt Engel Live Bait cooler.
Stop in by us to get your free 1dz crawlers to start your fishing adventure.

Let’s start this awesome 😎 weekend with a Big Board Update:With a little less then 4 weeks to go, there is still time to...
06/06/2026

Let’s start this awesome 😎 weekend with a
Big Board Update:
With a little less then 4 weeks to go, there is still time to take the lead in all of the categories. It’s coming down to 1/4”s now!

Only 2 days left!The Little Loon Downtown Invitational is this Sunday.If you will be up here Sunday or live here,sign up...
06/05/2026

Only 2 days left!
The Little Loon Downtown Invitational is this Sunday.
If you will be up here Sunday or live here,sign up now. 17 and younger only.
You can sign up here or at Crafty Cup!!
Stop in Sunday for your Free 1dz crawlers to start fishing.
The wrap up and Award Results will be 3pm at the Pines.
Even if you don’t place there will be a free raffle and extra prizes to be handed out including a free Ice Cream 🍦 Coupons to The Pines!

The smile says it all! πŸŽ£πŸ’¦πŸ˜Congratulations to Maxwell on catching his first fish and earning a spot in the First Fish Clu...
06/03/2026

The smile says it all! πŸŽ£πŸ’¦πŸ˜
Congratulations to Maxwell on catching his first fish and earning a spot in the First Fish Club!

How exciting is that moment when the bobber goes down, the line gets tight, and suddenly you've got a fish on the end of it. 🐟 And Maxwell caught a nice fish, too!

We're excited to celebrate this fishing milestone with you! Here's to many more days on the water and plenty more fish stories to tell.
Way to go, buddy! πŸŸπŸŽ‰β€οΈπŸ‘Š

Are all you kids ready for this Sunday?This Tournament just officially got better!!! Here is the BIG reveal of the G...
06/02/2026

Are all you kids ready for this Sunday?
This Tournament just officially got better!!!

Here is the BIG reveal of the Grand Pize!!

A 1/2 day guided fishing trip on the β€œ100 year old”Turtle Flambeau Flowage.

Special thanks to Gary Gallaugher of
Triple G Outdoors for their generous prize!

It is another beautiful day up here in Mercer!Here is your Tuesday morning update to The Big Board!
06/02/2026

It is another beautiful day up here in Mercer!
Here is your Tuesday morning update to The Big Board!

🚀 We have another First Fish Club celebration! 🎣 πŸŽ‰ πŸ™Œ Congratulations to brothers Forest and Carter on catching their fi...
06/01/2026

🚀 We have another First Fish Club celebration! 🎣 πŸŽ‰ πŸ™Œ

Congratulations to brothers Forest and Carter on catching their first fish! 🐟 πŸ’¦

These two have some awesome looking fish and even bigger smiles! πŸ˜ƒWe are excited to welcome both of you into the Turtle 🐒 πŸ’¦ River First Fish Club!

Way to go boys! β˜€οΈ 🚀 Keep those lines tight and the fish coming in!❀️πŸ₯³πŸŸπŸ’¦

β˜€οΈ What a beautiful sunny summer day yesterday! β˜€οΈ 🎣 🐟 We welcomed FIVE new members into the Turtle River First Fish Cl...
06/01/2026

β˜€οΈ What a beautiful sunny summer day yesterday! β˜€οΈ 🎣

🐟 We welcomed FIVE new members into the Turtle River First Fish Club!

A big congratulations to the first three brothers Rhett, Madden, and Bennet on catching their first fish! 🐟 🎣 These boys were all smiles, and for good reason. 🐠

There’s nothing better than seeing those proud grins and hearing the excitement that comes with catching a fish. Welcome to the club boys! πŸ‘¦ We’re excited to celebrate this fishing milestone with you! 🎣

Address

5227 N US Highway 51
Mercer, WI
54547

Opening Hours

Monday 6am - 6pm
Tuesday 6am - 6pm
Wednesday 6am - 6pm
Thursday 6am - 6pm
Friday 6am - 7pm
Saturday 6am - 7pm
Sunday 6am - 6pm

Telephone

+17154760123

Website

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