05/11/2026
Behind the scenes, We have been working toward a new direction that supports growth while keeping our products within reach. Today, we are excited to share an evolution in how our brand will connect with something we are deeply passionate about — and something many of you are as well.
We are introducing a redesigned platform built to support trainers across all sports categories. While we will continue to offer products through our retail partners, our focus is shifting. This new platform will empower trainers to strengthen their communities, expand their reach, and generate income to grow their businesses.
As we roll out the platform, we’ll also introduce a series of trainer benefits designed to bring greater peace of mind and long‑term support to everyone in the sports community.
More to come — and we can’t wait for you to see what’s next.