Wayfinder Outdoor

10/27/2026

🍂⛵ Connecticut boaters — when does your season officially end?

It's late October, the temperatures are dropping, and the days are getting shorter… but some of the best days on Long Island Sound are still ahead of us!

Some boaters have already hauled out for the winter. Others are squeezing in every last weekend on the water.

We're curious: Is your boat already out of the water, or are you still boating? 👇

Drop your answer in the comments!

📍 Wayfinder Outdoor | Madison, CT

10/23/2026

🍂 Fall Is Here. Adventure Doesn't Stop. 🍂

Cooler mornings, crisp coastal air, and changing seasons call for gear that's ready for anything!

At Wayfinder Outdoor, we've got you covered with premium Helly Hansen jackets, fleece, rainwear, and everyday essentials designed to keep you comfortable wherever the season takes you. 🌊🍁

Whether you're heading out on the water, exploring the trails, or just enjoying a fall day around town, we've got the gear to get you there.

📍 Shop local in Madison, CT!

Stop by Wayfinder Outdoor and get ready for your next adventure.

10/22/2026

🎿❄️ BUY HELLY HANSEN SKI GEAR. SKI FREE! ⛷️🏔️

The mountains are calling, and Wayfinder Outdoor has an exciting reason to gear up for ski season!

With the Helly Hansen Ski Free Program, purchasing a qualifying Helly Hansen ski jacket or pair of ski pants can earn you a FREE day on the slopes at participating ski resorts across North America and Europe! 🙌

🔥 HERE'S HOW IT WORKS:

🎿 1️⃣ GEAR UP – Shop qualifying Helly Hansen ski jackets and pants at Wayfinder Outdoor. Men's, women's, and junior styles are available!

🏔️ 2️⃣ PICK YOUR MOUNTAIN – Choose from participating ski resorts across North America and Europe. Offers vary by resort and may include a free single-day lift ticket, 2-for-1 tickets, or other ski benefits.

🎟️ 3️⃣ REDEEM & HIT THE SLOPES – Upload your qualifying purchase receipt through the Helly Hansen Ski Free program, select your resort, and redeem your offer!

❄️ Premium ski gear + more time on the mountain = WIN-WIN!

Whether you're planning a family ski getaway, chasing fresh powder, or getting ready for another winter on the slopes, now is the perfect time to upgrade your ski gear!

📍 SHOP LOCAL AT WAYFINDER OUTDOOR
Madison, Connecticut

🛍️ Stop in and explore our Helly Hansen ski collection!

Qualifying purchases only. Participating resorts, redemption requirements, and ticket offers vary. See Helly Hansen's Ski Free program terms for details.

10/20/2026

🍂🧥 IT'S FLEECE SEASON AT WAYFINDER OUTDOOR! 🧥🍂

Cooler mornings, crisp fall afternoons, and chilly New England evenings are officially here!

There's no better time to upgrade your fall wardrobe with Helly Hansen fleece at Wayfinder Outdoor!

Whether you're heading out on the water, enjoying a fall hike, watching the kids play sports, or just looking for that perfect everyday layer, Helly Hansen has you covered.

🍁 WHY WE LOVE HELLY HANSEN FLEECE:

✅ Warm, comfortable, and lightweight
✅ Perfect for layering as temperatures drop
✅ Great for outdoor adventures and everyday wear
✅ Premium quality and classic Helly Hansen style
✅ Men's and women's styles to explore

📍 SHOP LOCAL IN MADISON, CT!

Stop by Wayfinder Outdoor to explore our Helly Hansen collection, try on your favorites, and find the perfect fit for fall.

🛍️ SHOP IN STORE OR ONLINE!

Don't just get ready for fall. Get ready for whatever fall brings.

10/19/2026

🍂 OUT WITH SUMMER, IN WITH FALL! 🍁

Hey Madison and Shoreline neighbors! 👋

We're making room for all the new fall and winter gear arriving at Wayfinder Outdoor, and that means some great savings for YOU!

🎉 TAKE 25% OFF SPRING & SUMMER STYLES! 🎉

It's the perfect opportunity to grab some great outdoor apparel and gear at a discount while helping us clear space for the colder months ahead.

Whether you're getting ready for your next adventure, stocking up for next summer, or just looking for a great deal, we'd love to see you!

📍 Stop by Wayfinder Outdoor in Madison, CT!

We're proud to be part of the Shoreline community, and there's nothing we love more than seeing our neighbors stop in, browse, and discover something new.

🛍️ Shop local. Save 25%. Help us make room for fall!

Come say hello, check out the deals, and see what's new for the season ahead!

Offer valid in-store on select spring and summer styles, while supplies last.

Madison Chamber of Commerce

10/16/2026

💵🔥 INTRODUCING CASH FRIDAYS AT WAYFINDER OUTDOOR! 🔥💵

We're giving you another reason to shop local!

Every Friday, stop by Wayfinder Outdoor in Madison, CT, pay with cash, and enjoy an additional 10% OFF!

🧥 Jackets & outerwear
⛵ Sailing & marine apparel
❄️ Cold-weather essentials
👕 Fleece, hoodies & everyday performance gear

💵 PAY CASH. SAVE 10%. EVERY FRIDAY.

📍 Wayfinder Outdoor | Madison, CT

🛍️ In-store purchases only
📅 Every Friday

Come check out the store, try on your favorite styles, and take advantage of Cash Fridays!

10/16/2026

🍂🧥 FALL IS HERE. IS YOUR GEAR READY? 🌊

Cool mornings, crisp afternoons, and chilly New England weekends are officially here!

Whether you're heading out on the water, cheering from the sidelines, walking the shoreline, or enjoying everything fall has to offer, Wayfinder Outdoor has you covered.

📍 RIGHT HERE IN MADISON, CT!

Stop by and explore our selection of Helly Hansen apparel, including:

🧥 Waterproof & windproof jackets
🍁 Comfortable fleece and midlayers
❄️ Insulated jackets for colder days
⛵ Technical sailing apparel
👕 Everyday outdoor clothing

Why shop in person?

✔️ Try on different styles and sizes
✔️ Find the right jacket for your needs
✔️ See the quality of Helly Hansen firsthand
✔️ Support a locally owned Connecticut business

💥 Don't wait until the first freezing morning to upgrade your outerwear!

📍 Wayfinder Outdoor – Madison, Connecticut

👋 Come visit us this weekend! We'd love to see you!

10/15/2026

🍂 MADISON, COME CHECK OUT WAYFINDER OUTDOOR! 🧥🌊

Cooler weather is here, and it's the perfect time to stop by Wayfinder Outdoor in Madison, CT!

We're your local destination for Helly Hansen, with premium jackets, fleece, hoodies, performance apparel, and outdoor essentials built for life in New England.

Whether you're heading out on the boat, spending weekends on the sidelines, or just looking for a great everyday jacket, we've got something for you!

🧥 Try on your favorite Helly Hansen styles in person
🌊 Explore our selection of sailing and outdoor apparel
🍁 Get ready for fall and winter in comfort and style
🛍️ Support a locally owned Madison business

Skip the guesswork of shopping online. Come in, try it on, and find your perfect fit!

📍 Wayfinder Outdoor | Madison, Connecticut

🌐 www.wayfinderoutdoor.com

👋 Stop in, say hello, and see what we're all about. We'd love to meet you!

10/14/2026

⛷️ PRODUCT SPOTLIGHT: HELLY HANSEN ALPHA LIFALOFT™ INSULATED JACKET ❄️

Built for the slopes. Designed for performance.

Meet the Helly Hansen Alpha LIFALOFT™ Insulated Jacket — a premium ski jacket that combines warmth, weather protection, and comfort without unnecessary bulk.

🔥 What makes it stand out?

❄️ LIFALOFT™ Insulation – Lightweight warmth without weighing you down.

🌨️ HELLY TECH® Professional – Waterproof, windproof, and breathable protection for demanding mountain conditions.

🎿 Ski-Ready Features – Designed with the functionality and freedom of movement you need for long days on the mountain.

💨 Breathable Comfort – Helps you stay comfortable whether you're carving turns or riding the lift.

🏔️ Premium Helly Hansen Performance – Technical construction backed by decades of experience in harsh weather.

From the first chairlift to the final run, the Alpha LIFALOFT™ is ready for winter.

🛍️ SHOP NOW AT WAYFINDER OUTDOOR:
https://wayfinderoutdoor.com/products/helly-hansen-alpha-lifaloft-insulated-jacket

📍 Wayfinder Outdoor | Madison, CT

Helly Hansen Alpha LifaLoft Insulated Jacket: Lightweight, warm jacket with LifaLoft insulation, perfect for skiers. Features RECCO®, Life Pocket, ventilation, and detachable hood for ultimate comfort and performance.