Bike-O-Rama

03/15/2026

The final day of Bike-O-Rama is here! We'll be here from 10am-5pm for indoor test rides on our heated test track rain or shine. Bring the family and enjoy free popcorn, face painting, and live entertainment!

You can comparison shop, test ride, accessorize, and buy from all bicycle brands in one place! ​Every new bicycle purchase includes a LIFETIME WARRANTY! *Electric bikes carry the...

02/11/2026

You know what time it is 🤠 Y'all ready to ride the 'Rama???

▪March 13-15
▪Alliant Energy Center
▪Free Admission
▪Thousands of bikes, accessories, clothing
▪Deepest discounts of the year

03/09/2025

📢 Come get your bike!! 2 hours left of Bike-O-Rama and we still have some amazing deals available on awesome bikes. This Checkpoint ALR 5 size 58 and the Verve+ 2 (various sizes) are both on sale for $2,000! THIS IS NOT A DRILL ‼️

03/08/2025

03/04/2025

Spring is coming! 🌼 Our deepest discounts of the year happen at Bike-O-Rama, where you can test ride to your heart’s content, pick up accessories, and find your dream bike 😍 see you at the Alliant Energy Center March 7-9!

03/14/2024

02/16/2024

Join us this March 8, 9th and 10th for Bike-O-Rama, Wisconsin's largest bike sale! Test ride bikes from all the top brands indoors at the Alliant Energy Center's New Holland Pavilion in Madison, Wisconsin! Enjoy deep discounts on bikes as well as all of our cycling related accessories!

March 13th, 14th, and 15th, 2026
New Holland Building at the Alliant Energy Center


Friday, March 13, 10am-8pm

Saturday, March 14, 8am-8pm

Sunday, March 15, 10am-5pm

$10 parking, FREE event admission

01/15/2024

Bike-O-Rama is now on Instagram! Also, mark those calendars! Bike-O-Rama is coming to you this March 8th, 9th, and 10th!