Bike-O-Rama

03/15/2026

The final day of Bike-O-Rama is here! We'll be here from 10am-5pm for indoor test rides on our heated test track rain or shine. Bring the family and enjoy free popcorn, face painting, and live entertainment!

You can comparison shop, test ride, accessorize, and buy from all bicycle brands in one place! ​Every new bicycle purchase includes a LIFETIME WARRANTY! *Electric bikes carry the...

03/09/2025

📢 Come get your bike!! 2 hours left of Bike-O-Rama and we still have some amazing deals available on awesome bikes. This Checkpoint ALR 5 size 58 and the Verve+ 2 (various sizes) are both on sale for $2,000! THIS IS NOT A DRILL ‼️

03/08/2025

03/04/2025

Spring is coming! 🌼 Our deepest discounts of the year happen at Bike-O-Rama, where you can test ride to your heart’s content, pick up accessories, and find your dream bike 😍 see you at the Alliant Energy Center March 7-9!

03/14/2024

02/16/2024

Join us this March 8, 9th and 10th for Bike-O-Rama, Wisconsin's largest bike sale! Test ride bikes from all the top brands indoors at the Alliant Energy Center's New Holland Pavilion in Madison, Wisconsin! Enjoy deep discounts on bikes as well as all of our cycling related accessories!

March 12th, 13th, and 14th, 2026
New Holland Building at the Alliant Energy Center

01/15/2024

Bike-O-Rama is now on Instagram! Also, mark those calendars! Bike-O-Rama is coming to you this March 8th, 9th, and 10th!

12/03/2022

Hey everybody! Come join us on March 10, 11, and 12 of 2023 for the triumphant return of Bike-O-Rama at the Alliant Energy Center's New Holland Pavilion!

There'll be action, drama, laughter, heartbreak, all the hits! If you look carefully, you might even find the year's BEST DEALS on bikes, accessories, and car racks!

All your friends are already making plans to go; you should too! Don't miss out on the BEST BIKE SHOW AND SALE in the entire Milky Way galaxy! (Claims not verified against existing astronomical data)

03/13/2020

As of Friday, March 13th at 5pm, the Governor of Wisconsin has banned all gatherings of 250 people or more.
Bike-O-Rama will be closing down our event at 5pm Friday. Your health and well being is first and foremost in our thoughts.

We are extending our Bike-O-Rama prices until April 30th to give everyone a chance to get your perfect bike. You will find Bike-O-Rama prices at:

Budget Bicycle Center at 1230 Regent St, Madison WI — 608-251-8413
Machinery Row Bicycles at 601 Williamson ST Madison WI — 608-442-5974
Motorless Motion Bicycles at 640 West Washington Ave Madison WI — 608-443-0640


These sale prices are the best prices of the year. Sale will end April 30th.

03/13/2020

Okay folks. Today is the day. A couple of things...

The decision to proceed with the show has been controversial. However, we feel that staff and customers can collaborate to minimize the risk of exposure to coronavirus if we all conduct ourselves safely and responsibly.

Here's what we're doing:
1. Staff will wash their hands frequently during their shifts, particularly after any breaks.
2. Bicycle grips and saddles will be disinfected after each test ride.
3. Our staff will work to maintain an arm's length distance from customers and other staff.
4. Any staff members exhibiting symptoms associated with COVID-19 will be asked to leave immediately.

Here's what we're asking you to do:
1. If you are planning to travel from a state with more than 10 active coronavirus cases, please do not attend Bike-O-Rama.
2. If you are exhibiting symptoms associated with COVID-19, or have been in close contact with anyone exhibiting symptoms within the last 14 days, please do not attend Bike-O-Rama.
3. Please do not make physical contact with our staff, and minimize unnecessary physical contact with other patrons.
4. Please respect our arm's-length policy.
5. Please minimize handling of product. If you know you won't buy it, don't touch it.
6. Please attend to your children AT ALL TIMES.

If we all follow these guidelines, Bike-O-Rama can continue to be a safe and fun event.

Thanks!
-The Bike-O-Rama Staff

03/12/2020

'Twas the night before Bike-o-Rama
And all through the hall
We were all very tired
I don't make good rhymes

It's on, folks! Bike-o-Rama happens in less than 18 hours! Start your warm-up exercises now!