10/02/2025
Year 4 of working alongside the American Cancer Society as their Athlete & Sport Contractor, and the growth of this program continues to blow us away. Huge props to the ACS team, who leads this activation with unmatched heart and hustle—no one sees the late-night texts, the groans, the laughs, and the wins the way we do.
This season has already been record-breaking: more new ambassadors than ever, a lineup of incredible returning NFL players, and the largest social reach we’ve seen at launch. The creativity, joy, and impact in how these athletes are woven into ACS x NFL programming is something we’re deeply proud of.
Since 2009, Crucial Catch has raised more than $32M and helped deliver 840,000+ cancer screenings, impacting nearly 2M people. This year’s ambassadors are taking that legacy even further, amplifying prevention and early detection in communities that need it most. Shouting out these players: Tutu Atwell (Rams), Julius Chestnut (Titans), Demario Davis (Saints), Jermaine Eluemunor (Giants), Cameron Heyward (Steelers), Connor Heyward (Steelers), Josh Hines-Allen (Jaguars), Ernest Jones IV (Seahawks), Alexander Mattison (Raiders), Tanner McKee (Eagles), Bradley Pinion (Falcons), Dak Prescott (Cowboys), C.J. Ham (Vikings), Darrell Taylor (Texans), Skylar Thompson (Dolphins), Dalvin Tomlinson (Browns), Nate Wiggins (Ravens), Quincy Williams (Jets), Quinnen Williams (Jets).
Gratitude to the agents and everyone else behind the scenes making this possible. We couldn’t do this without you.
🔗 ACS Press Release: https://lnkd.in/ehUvSTcM
🔗 Learn more: NFL.com/CrucialCatch