Melissa Maloney

Melissa Maloney Let me help you achieve your dreams in the beauty industry by mastering lived-in color techniques an

Honey 🍯 Bronde… this depth formula was chef’s 😘 take a look 👇🏻 The depth was everything for this look. That’s what adds ...
03/31/2026

Honey 🍯 Bronde… this depth formula was chef’s 😘 take a look 👇🏻


The depth was everything for this look. That’s what adds the warmth or “honey” and what makes the bright face frame pop.
➡️Save this one and try it the next time you need to add some depth and richness to a bronde.

Formulas:

▪️Foils: Joico silver light & 20vol

▪️Depth: Joico LumiShine gloss 7NWB 8N Equal parts

▪️Root smudge: LumiShine gloss 7NWB 6NB

▪️Gloss: Blonde Life Gloss 12V & clear


I loved every angle of this one 🤎 ▪️Retouch: Youth Lock 2NN & 4NN w/ 20vol▪️Gloss: Joico LumiShine Gloss 7NB, 9NB & Cle...
03/31/2026

I loved every angle of this one 🤎


▪️Retouch: Youth Lock 2NN & 4NN w/ 20vol
▪️Gloss: Joico LumiShine Gloss 7NB, 9NB & Clear (equal parts)

➡️ The NBs have violet in them which helps to soften the tone and negate the brassiness of raw lift. I used any combination of 7NB and 9NB depending on the desired result and I add clear based on how translucent I want the gloss to be.


Hold on ✋ Look closely 🔎 Can you see where the warmth and richness is coming from?? …. As stylists when we’re adjusting ...
03/31/2026

Hold on ✋ Look closely 🔎 Can you see where the warmth and richness is coming from?? ….



As stylists when we’re adjusting the tone of a client’s hair our brain automatically goes to ➡️ “What toner should I use??” 🤔 But a lot of times it’s the DEPTH that will make a much bigger impact.

Whenever I was to add warmth and richness my mind immediately goes to my depth formula. And then at the end I choose a toner to complement the base and give the right amount of contrast.

For example, this client has a rich, warm result, but I toned her with a violet. If you look closely you can see that her blonde is actually very neutral. It’s the ribbons of depth around them bring the warmth.

➡️This is a great way to create a warm result without looking gold or “brassy”

If you like this type of color theory & technique breakdown make sure to tap the follow button 🩷

Formulas:

▪️Foils: Joico silver light & 20vol

▪️Depth: Joico LumiShine gloss 7NWB 8N Equal parts

▪️Root smudge: LumiShine gloss 7NWB 6NB

▪️Gloss: Blonde Life Gloss 12V & clear


✌🏻 blonde entries this year… who am I?? ▪️Foils: Joico Silver Light & 20 vol ▪️Root smudge: Joico LumiShine 7SB & Blond...
03/31/2026

✌🏻 blonde entries this year… who am I??

▪️Foils: Joico Silver Light & 20 vol

▪️Root smudge: Joico LumiShine 7SB & Blonde Life 8N

▪️Gloss: Joico Blonde Life 10BV & clear



It’s fitting that my favorite photo of the year is also my favorite formula 👇🏻👇🏻 Caramel is one of those colors that m...
03/31/2026

It’s fitting that my favorite photo of the year is also my favorite formula 👇🏻👇🏻



Caramel is one of those colors that means very different things to different people. Some people see it as being very warm, closer to copper and others see it as being more of a neutral light brown.

➡️ To me, the Joico NB series makes a true classic caramel. Not too warm and not too cool. It’s also rich and has a lot of reflection which is what makes caramel highlights so beautiful.

➡️ The NBs have violet in them which helps to soften the tone and negate the brassiness of raw lift. I used any combination of 7NB and 9NB depending on the desired result and I add clear based on how translucent I want the gloss to be.

Check out the exact formulas:

▪️Retouch: Youth Lock 2NN & 4NN w/ 20vol
▪️Gloss: Joico LumiShine Gloss 7NB, 9NB & Clear (equal parts)

French Vanilla 🍨 Blonde (formulas in caption) I’m in love with these creamy blonde tones right now. It’s the perfect n...
03/31/2026

French Vanilla 🍨 Blonde (formulas in caption)



I’m in love with these creamy blonde tones right now. It’s the perfect neutral with just a hint of warmth. It’s light and bright but still soft and natural.

Here’s how we achieved it:

◽️Foils: Silverlight (in the new 2 lb. tub 🎉) with fine weave teasylights lifted to a pale yellow.

▫️Root smudge: Joico LumiShine Gloss 7BV & Blonde Life Gloss 8N

▫️Gloss: Joico Blonde Life Gloss 12V

▫️Treatment: Joico KBond20

🤎Caramel Drizzle🤎 this has become my most used caramel formula because it’s classic and universally flattering… Carame...
03/31/2026

🤎Caramel Drizzle🤎 this has become my most used caramel formula because it’s classic and universally flattering…



Caramel is one of those colors that means very different things to different people. Some people see it as being very warm, closer to copper and others see it as being more of a neutral light brown.

➡️ To me, the Joico NB series makes a true classic caramel. Not too warm and not too cool. It’s also rich and has a lot of reflection which is what makes caramel highlights so beautiful.

➡️ The NBs have violet in them which helps to soften the tone and negate the brassiness of raw lift. I used any combination of 7NB and 9NB depending on the desired result and I add clear based on how translucent I want the gloss to be.

Check out the exact formulas:

▪️Retouch: Youth Lock 2NN & 4NN w/ 20vol
▪️Gloss: Joico LumiShine Gloss 7NB, 9NB & Clear (equal parts)

Entry 4️⃣ is from one of my spring classes last year… still one of my favorite class transformations 😍 Big thanks to my...
03/31/2026

Entry 4️⃣ is from one of my spring classes last year… still one of my favorite class transformations 😍


Big thanks to my gorgeous model

I used my signature lived-in placement, mapped out by key landmarks on the head to keep you on track and to ensure each foil serves a purpose.

Here are the formulas:

▪️Depth: Joico LumiShine gloss 20g 7NB & 10g 7NC w/ 30g 5 vol.

▪️Highlights: Joico Silverlight & 20 vol.

▪️Root melt: Joico LumiShine Gloss 20g 6N & 20g 6NWB w/
40g 5 vol.

▪️Mids-Ends: Joico LumiShine gloss 20g 9NB & 40g Clear w/ 60g 5 vol

Here are 3 rules that have made me a more successful stylist and oneshot entry 3️⃣ I actually could come up with hundr...
03/31/2026

Here are 3 rules that have made me a more successful stylist and oneshot entry 3️⃣



I actually could come up with hundreds of these but today I will share 3 😂

1. Suggesting change often ➡️ one of the most common reasons that new clients are sitting in my chair is because their old stylist was resistant to changing their look. Even tiny tweaks to a color or style can give a client the feeling of a fresh look. So, take an extra 5 min at the start of each appointment to suggest a little change and always be receptive when your clients are asking for something new!

2. Speaking honestly and with confidence ➡️ Clients are coming to you for your expertise. Be honest about expectations, capabilities, limitations and mistakes. And share your expertise with confidence. (If you’re not feeling confident, dive into education and personal development… there are options for every budget, no excuses.)

3. Compete with yourself and celebrate others ➡️ Striving to better yourself over and over again is the key to growth. Competing with others is a growth killer. You get what you put out into the world… watch what happens when you spend your time building other people up 🩷

So how does this relate to this hair?? My client wasn’t totally sure what she wanted to do with her color. I suggested change, gave my advice with honesty and confidence, and my goal was to give her the best color we’ve done on her. We nailed it 🙌🏻

▪️Foils: Joico silver light & 20vol

▪️Depth: Joico LumiShine gloss 7NWB 8N Equal parts

▪️Root smudge: LumiShine gloss 7NWB 6NB

▪️Gloss: Blonde Life Gloss 12V & clear

➡️ What are some things that have made you a better stylist?

Entry ✌🏻 features my favorite root smudge for my dimensional blondies 👇🏻 and the 12 series that has my 🤍 When you want ...
03/30/2026

Entry ✌🏻 features my favorite root smudge for my dimensional blondies 👇🏻 and the 12 series that has my 🤍


When you want a light, bright blonde, toning can make you a little nervous. I don’t want to drab those highlights BUT I also like the polished look and customized tone that a gloss provides…

➡️ Enter the Blonde Life 12 series

These glosses are translucent enough to keep highlights bright and glowy while also having some serious toning capabilities.

Formulas:

▪️Lightener: Joico Silver Light & 20vol

▪️Root smudge: Joico Blonde Life gloss 8N

▪️Gloss: Joico Blonde Life Gloss 40g 12V 20g clear



🤩 This is where you can see that less truly is more… What you leave out truly is just as, if not more, important that ...
03/30/2026

🤩 This is where you can see that less truly is more…


What you leave out truly is just as, if not more, important that than what you lighten.

To create this super dimensional look I used a combination of:

✅ Fine teasy lights (for gray blending)
✅ Chunky weave and tease (for blended ribbons)
✅ Strategically placed depth (to make those highlights pop)

Don’t forget to save these formulas 👇🏻

▪️Foils: Joico Silver Light & 20vol

▪️Root smudge: Joico LumiShine gloss 12g 7SB and Blonde Life Gloss 18g 8N

▪️Gloss: Joico Blonde Life Gloss 35g 12T 35g 12V

▪️Treatment: KBond20

03/25/2026

I’m going to let you in a little secret 🤫… Gray blending isn’t always the answer.

Your gray client wants low maintenance hair and your brain immediately says ➡️ go lighter + cooler.

And sometimes it’s actually does the opposite of what your client is asking for.

For this transformation we needed:
→ softer brightness
→ strategic depth
→ warmth that brings her back to life

We kept her blonde, but added a slightly deeper, warmer root and intentional dimension so her color looks richer, healthier, and grows out seamlessly.

And here’s the part I want you to really hear:

Warmth is not the enemy in gray coverage or blonde work.

In fact… it’s usually the missing piece.

Cool + overly light = flat, dull, aging
Warm + reflective = shiny, healthy, youthful

If your goal is lived-in, expensive-looking blonde…
stop trying to match the gray and start enhancing the overall tone of the hair.

That’s how you get color that actually lasts between appointments.

If you want more breakdowns like this (formulas, placements, and the “why” behind it all), follow along 🤍

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