Melissa Maloney

Melissa Maloney Let me help you achieve your dreams in the beauty industry by mastering lived-in color techniques an

Honey 🍯 Bronde… this depth formula was chef’s 😘 take a look 👇🏻 The depth was everything for this look. That’s what adds ...
03/31/2026

Honey 🍯 Bronde… this depth formula was chef’s 😘 take a look 👇🏻


The depth was everything for this look. That’s what adds the warmth or “honey” and what makes the bright face frame pop.
➡️Save this one and try it the next time you need to add some depth and richness to a bronde.

Formulas:

▪️Foils: Joico silver light & 20vol

▪️Depth: Joico LumiShine gloss 7NWB 8N Equal parts

▪️Root smudge: LumiShine gloss 7NWB 6NB

▪️Gloss: Blonde Life Gloss 12V & clear


I loved every angle of this one 🤎 ▪️Retouch: Youth Lock 2NN & 4NN w/ 20vol▪️Gloss: Joico LumiShine Gloss 7NB, 9NB & Cle...
03/31/2026

I loved every angle of this one 🤎


▪️Retouch: Youth Lock 2NN & 4NN w/ 20vol
▪️Gloss: Joico LumiShine Gloss 7NB, 9NB & Clear (equal parts)

➡️ The NBs have violet in them which helps to soften the tone and negate the brassiness of raw lift. I used any combination of 7NB and 9NB depending on the desired result and I add clear based on how translucent I want the gloss to be.


Hold on ✋ Look closely 🔎 Can you see where the warmth and richness is coming from?? …. As stylists when we’re adjusting ...
03/31/2026

Hold on ✋ Look closely 🔎 Can you see where the warmth and richness is coming from?? ….



As stylists when we’re adjusting the tone of a client’s hair our brain automatically goes to ➡️ “What toner should I use??” 🤔 But a lot of times it’s the DEPTH that will make a much bigger impact.

Whenever I was to add warmth and richness my mind immediately goes to my depth formula. And then at the end I choose a toner to complement the base and give the right amount of contrast.

For example, this client has a rich, warm result, but I toned her with a violet. If you look closely you can see that her blonde is actually very neutral. It’s the ribbons of depth around them bring the warmth.

➡️This is a great way to create a warm result without looking gold or “brassy”

If you like this type of color theory & technique breakdown make sure to tap the follow button 🩷

Formulas:

▪️Foils: Joico silver light & 20vol

▪️Depth: Joico LumiShine gloss 7NWB 8N Equal parts

▪️Root smudge: LumiShine gloss 7NWB 6NB

▪️Gloss: Blonde Life Gloss 12V & clear


✌🏻 blonde entries this year… who am I?? ▪️Foils: Joico Silver Light & 20 vol ▪️Root smudge: Joico LumiShine 7SB & Blond...
03/31/2026

✌🏻 blonde entries this year… who am I??

▪️Foils: Joico Silver Light & 20 vol

▪️Root smudge: Joico LumiShine 7SB & Blonde Life 8N

▪️Gloss: Joico Blonde Life 10BV & clear



It’s fitting that my favorite photo of the year is also my favorite formula 👇🏻👇🏻 Caramel is one of those colors that m...
03/31/2026

It’s fitting that my favorite photo of the year is also my favorite formula 👇🏻👇🏻



Caramel is one of those colors that means very different things to different people. Some people see it as being very warm, closer to copper and others see it as being more of a neutral light brown.

➡️ To me, the Joico NB series makes a true classic caramel. Not too warm and not too cool. It’s also rich and has a lot of reflection which is what makes caramel highlights so beautiful.

➡️ The NBs have violet in them which helps to soften the tone and negate the brassiness of raw lift. I used any combination of 7NB and 9NB depending on the desired result and I add clear based on how translucent I want the gloss to be.

Check out the exact formulas:

▪️Retouch: Youth Lock 2NN & 4NN w/ 20vol
▪️Gloss: Joico LumiShine Gloss 7NB, 9NB & Clear (equal parts)

French Vanilla 🍨 Blonde (formulas in caption) I’m in love with these creamy blonde tones right now. It’s the perfect n...
03/31/2026

French Vanilla 🍨 Blonde (formulas in caption)



I’m in love with these creamy blonde tones right now. It’s the perfect neutral with just a hint of warmth. It’s light and bright but still soft and natural.

Here’s how we achieved it:

◽️Foils: Silverlight (in the new 2 lb. tub 🎉) with fine weave teasylights lifted to a pale yellow.

▫️Root smudge: Joico LumiShine Gloss 7BV & Blonde Life Gloss 8N

▫️Gloss: Joico Blonde Life Gloss 12V

▫️Treatment: Joico KBond20

🤎Caramel Drizzle🤎 this has become my most used caramel formula because it’s classic and universally flattering… Carame...
03/31/2026

🤎Caramel Drizzle🤎 this has become my most used caramel formula because it’s classic and universally flattering…



Caramel is one of those colors that means very different things to different people. Some people see it as being very warm, closer to copper and others see it as being more of a neutral light brown.

➡️ To me, the Joico NB series makes a true classic caramel. Not too warm and not too cool. It’s also rich and has a lot of reflection which is what makes caramel highlights so beautiful.

➡️ The NBs have violet in them which helps to soften the tone and negate the brassiness of raw lift. I used any combination of 7NB and 9NB depending on the desired result and I add clear based on how translucent I want the gloss to be.

Check out the exact formulas:

▪️Retouch: Youth Lock 2NN & 4NN w/ 20vol
▪️Gloss: Joico LumiShine Gloss 7NB, 9NB & Clear (equal parts)

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