06/30/2026
250 years ago, a bunch of guys (and Betsy Ross) risked everything because they were not VISIBLE to King George as anything but taxpayers. One thing led to another and here we are 250 years later.
We get it. You're tired of not being VISIBLE to most drivers.
Simple Questions: Do you feel safe riding your bike? Today? 4th of July?
Your bike has a BLINKY — a little orange LIGHT that REPETITIVELY blinks the same pattern as Paul Revere's flame dancing in the Boston wind. You hope the sleepy/distracted driver behind you is paying attention. Good luck. They're texting. They are on Google maps. And when you have to slow down, quickly your light does absolutely nothing, except blink. A blinking light doesn't know you're braking. It just blinks, same blinking pattern as a red blinking code light sent to troops at Valley Forge. What happens? It'll ruin your 4th of July Party. You know this.
But the TAILGATOR Brake Light knows drivers are OBLIVIOUS to cyclists in front of them. It actually senses when you slow and BLASTS 300 lumens of "hey, this human is stopping" straight into the windshield behind you. An actual brake light. On a bike. The thing every bike should've had since the invention of the bike or even a car (oh, that's right! They've had them for 100 years.)
After 250 years of testing (compared to 250 milliseconds for the other "brake lights". 5,000 customers later we're ready.
For the 250th, we're declaring independence from getting rear-ended.
Believe me, it's a great feeling and we're hoping you feel the way we do. So we are having a sale, $12 off the Tailgator Brake Light through July 5th. Clip it on Amazon:
[PASTE: https://www.amazon.com/dp/B094YQFR6Q]
To Life, liberty, and the pursuit of not getting flattened on Route 66.
I should have listened...... Lamar Blvd, Austin, TX 2014...that's where my revolution began..
Fred
TAILGATOR