06/12/2026
Great recap of CA Outdoor Economy Summit. It’s pretty cool to come into an event like this with insight from sport tourism work from all over the U.S.
“The afternoon session on gravel cycling and destination stewardship — led by Juan Dela Roca of Gravel Adventure Field Guide and Aviva North of the Coraggio Group — pushed that argument further, exploring how communities can use underutilized routes and off-peak seasons to build year-round outdoor recreation economies. The session drew on case studies from California and destinations nationwide, making the case that gravel tourism isn’t a niche pursuit — it’s a practical tool for activating underutilized assets and attracting diverse visitors while embedding stewardship into the development approach from the start.”
“All of rural California can benefit from the outdoor economy,” she says. “But we’ve got to be careful not to push out the people who are living there.”…