07/21/2022
Among the things we are doing here at D2W is trying to figure out how we best communicate to our customers and to the world at large. We are a newly merged business that focuses on our ability to help our customers design, outfit and maintain top level fitness spaces for all types of users. But that sentence doesn't roll off the tongue does it?
So over the past couple of weeks while we have been in meetings I asked all of our people, "what is the best way to communicate who we are?". I got a lot of good answers. But by far the best answer came from Nick Kellard, one of our experienced fitness technicians.
Nick came in from his vacation for the meeting. Which in and of itself was enough to get him a gold star. Then Nick said, and I am paraphrasing here, "Whenever I leave my customer after completing my work I like to tell them: You're good to go". After weeks of puzzling over how to communicate who we are, Nick nailed it in a four word sentence. Thanks Nick! !
