10/19/2022
Late in 1987 the lot between Wavejammer and California Taco was cleared and a sign went up saying that "Lido Plaza" was going to be built. This new plaza at 1490 Route 37 would become the Toms River home of Wavejammer for the next 20 years from March 1988 until September of 2008. Making this move close to doubled our size from 2000 sq. ft. to almost 4000 sq. ft. Then in 2003 we took over another part of the plaza, but that's getting ahead of things.
This Album contains photos for the first 10+ years at our larger 1490 Route 37 location. Specifically from early 1988 when we were building the new version of Wavejammer until the end of 1998 with some photos from the 1998 Wavemmer Crew Christmas Party. Then the next Album will pick up in 1999 and cover through September 2008.
By 1988, not only did Wavejammer grow in size but the whole Surf and Skate world was growing like crazy. Wavejammer added a number of brands which were already getting pretty big like Instinct, Quiksilver, Billabong, Local Motion, Rip Curl and Town & Country Hawaii. We were always searching for brand new brands like World Jungle, Counter Culture, Volcom and Ezekiel. We picked up Volcom pretty early on and lost money on the brand for a year or two before it started to catch on gradually ..... then it blew up! Some brands we carried from our day one like Vans. In our early days all the Vans were made in California (as they had been from their start) and we picked our own color combinations, made to order. Over the years sometimes we couldn't keep Vans in stock and then some years they were not so popular.
Our surfboard selection expanded and changed a great deal over the years. Some board brands made quality boards, great shapes and sold well ..... but weren't around for too long for one reason or another. Others like Byrne by Michael Barron, Pearson Arrow, Rainbow, Quiet Flight and especially Matt Kechele Surfboards were staples at Wavejammer. Throughout the album I'll point to some of the board brands at that time but I have in mind eventually putting together a separate album devoted just to Surfboards at Wavejammer.