DJ Hillier Fitness

06/19/2026

The health of the team is a reflected on the face of the coach.

The best coaches and leaders model the behavior they want to see from their teams.

🎥 Will Shelby
Just For Kix

06/18/2026

This week I had the opportunity to speak to over 200 Just For Kix directors at their annual conference in Brainerd, Minnesota.

This group was full of energy and enthusiasm from the moment they walked in the door!

I’m excited to continue this partnership with such a passionate and driven organization. Cindy Clough attention to detail and care for the dance community is remarkable.

Looking forward to seeing you all again soon!

🎥 Will Shelby

06/17/2026

Over 750 years of coaching wisdom. In your back pocket.

25 D1 coaches. Full interviews, transcripts, reflection questions. No cost to you.

Link in bio → Coaching Beyond the Scoreboard.

06/16/2026

Turn your WHAT IF to EVEN IF 👊🏻

🎥 Callsign51

06/12/2026

06/11/2026

Mental performance coaching is more than just improving your sport, it’s about transforming your LIFE.

👊🏻

06/10/2026

Most coaches think their job is to have all the answers.

built WD-40 into a $3.6 billion company and he’ll tell you the great ones don’t even touch the ball.
Here’s what he says separates them:

•Brave enough to put the player’s growth ahead of their own comfort

•Knows the game, the standards, and what winning actually looks like

•Stays on the sideline, observes first, listens deeply, resists the urge to take over

•Adds value through timely, honest feedback

•Never seeks the podium — the win belongs to the player

•Invests time in the stinky locker room, because that’s where trust and safety are built

“If you need to touch the ball to feel important, you’re not coaching. You’re just playing dress up.”

Go listen to the full conversation. Link in bio 👊🏻

06/08/2026

Your body language SCREAMS ‼️

What message do you want it to scream?

06/05/2026

Can you hold yourself to a higher standard than the outcome requires?

👊🏻

06/04/2026

When you play free, you don’t obsess over outcomes.

You don’t replay the last mistake.

You don’t tighten up every time the pressure ramps up.

When you play free, you’re fully immersed in the present moment, which is all we really have anyway.

And that place is reachable for every single athlete.

put in the work on his mental game all season, and you could see it show up on the ice.

That’s what the mental game does. It gives you tools to access to your best, more often.

If you’re an athlete who wants to find out what playing free looks like for you, send me a DM 👊🏻