Cricket is the second most popular team participant sport in the world. The International Cricket council boasts 106 member countries and it is estimated that India alone has over 100 Million people who play. Softball cricket is more popularly played than hardball cricket, often in areas where hardball would be impossible such as the inner city. Yet no one has specifically targeted this larger an
d more adaptive market segment. To simply put, we have created a family of products, principally but not exclusively for softball cricket play, designed to not only enhance the playing experience, but to give participants of this sport segment a unique identity. The Shift Sports product offering currently consists of a revolutionary bat handle design that improves both power and reaction time, which may be used for both hardball and softball bats. Some of the world’s top ranked professional players have tested the product and were amazed at the added dimension it brought to their
game. This unique design has been incorporated into two lines of softball bats currently ready for pilot production. One of these is a re-designed version of the traditional wooden bat, the other an advanced modular construction capable of virtually limitless customization from very few parts. The other product created specifically for this market is a free-standing wicket that mimics traditional stump action on virtually any playing surface making it ideal for the variety of environments where softball cricket can be played. Combined, this forms the core of a unique product offering that could empower a directed merchandising opportunity to the softball cricket market of secondary and tertiary collateral products.