08/30/2023
ADULTS ONLY.
It still boggles my mind the insane amount of GARBAGE "programming" being sold at record rates in the fitness industry. Everyone is now an expert in selling you the answer to your lacking strength and conditioning with their 30-day fad programs, 45-day fixes and individual workout challenges/competitions. Most of the "successes" in these programs are in spite of the program not because of it.
I am not glib to the fact these have always been a presence in fitness.
It is clear the trend of selling "6-week this" or "90-day that" are the only conversations being had and promoted through these channels. There are a few grownups in the room, like and and who are pushing back against this tidal wave...but folks like us are losing.
My good friend, a Yoda-level Oly coach, used to say, "nothing new has been invented in fitness since the Greeks," and he was right. NOTHING you see on this platform is revolutionary or a "secret" that only that huckster selling it knows. This industry is built on profiting from you being a desperate, uneducated sucker that will pay a LOT for your salvation to be handed to you.
The programming and coaching I do for first responders, military and general civilians is a synthesis of everything I have learned from all the names I listed above as well as my real-world and academic background. I have never given a damn about chasing the sales dragon in fitness and never will. This gives me with the freedom to program and EDUCATE people who want to take the correct path forward.
I received this message a few days ago from someone I have been working with 100% remotely in the ecosystem. You can read for yourself what he achieved. If you read between those lines you will see that NONE of it came from some truncated plan, just consistent work day after day to EARN his award and finish at the top of his academy class. His closing statement "Time to keep grinding" is the answer to how EVERYONE should view training.
Be an adult. Educate yourself. Ignore the bu****it trends. Just do the next thing. Don't fu***ng quit.