Brandon LaRue

Brandon LaRue Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Brandon LaRue, Coach, 313 4th Street S, La Crosse, WI.

Health Optimization Gym | Athletic Development Expert | Nutrition Specialist | VO2 Max | Strength Coach | Longevity Expert | Author | Speaker

We build up dangerously healthy and resilient humans with cutting edge coaching & data driven programming.

This isn't just an athlete thing, it's a life thing. Unless we close this gap, we'll never do anything great.
09/09/2026

This isn't just an athlete thing, it's a life thing.

Unless we close this gap, we'll never do anything great.

When I read the Bible, I realize how unwise I am, which is good because I'm able to put on a better lens to see life thr...
09/09/2026

When I read the Bible, I realize how unwise I am, which is good because I'm able to put on a better lens to see life through, and just as it says, it has "brought health to my body and nourishment to my bones."

What does it look like when a company truly invests in its people?It looks a lot like what’s happening at ORC Industries...
09/08/2026

What does it look like when a company truly invests in its people?

It looks a lot like what’s happening at ORC Industries, Inc.

ORC just launched an 8-week Human Performance Initiative designed to give their team something far more valuable than another employee wellness email or one-time challenge.

They're giving their people an opportunity to get stronger, move better, build energy, improve their health, and do it together.

Well Built Humans will be onsite twice each week, bringing coaching and education directly to their employees—supported by assessments, nutrition and lifestyle guidance, accountability, and a custom digital experience that keeps the program going between sessions.

But the bigger story here isn't the workouts.

It's leadership.

ORC recognizes something more businesses need to recognize:

Your people aren't simply a cost of doing business.

They're the people who make the business possible.

Investing in their physical and mental health can create stronger employees, more energy, greater resilience, deeper connection, and a healthier workplace culture.

We're proud to partner with an organization willing to lead from the front.

And we'd love to see more businesses follow ORC's example.

If your organization values its people and wants to move beyond traditional corporate wellness, Well Built Humans can build a Human Performance Initiative specifically for your workforce.

✅️Onsite training.
✅️Assessments.
✅️Nutrition and lifestyle education.
✅️Movement and recovery.
✅️Accountability.
✅️Custom digital resources.

A system designed around your people, your workplace, and your goals.

BRING HUMAN PERFORMANCE TO YOUR BUSINESS.

Powered by Well Built Humans
📞 507-218-7285
✉️ [email protected]

Healthier people. Stronger teams. Stronger businesses.

We are still looking for a couple more sponsors who align with what The Ridge Challenge is all about. Getting outside, b...
09/08/2026

We are still looking for a couple more sponsors who align with what The Ridge Challenge is all about.

Getting outside, being physically active, and doing it alongside a positive community.

Use biological age as a clear benchmark of your ongoing progress report and why your investment in your health matters. ...
09/08/2026

Use biological age as a clear benchmark of your ongoing progress report and why your investment in your health matters.

Imagine being 43 and really only being 33.

It's important to be grateful and keep things in perspective. Sometimes even the smallest blessings we have here, can ma...
09/08/2026

It's important to be grateful and keep things in perspective.

Sometimes even the smallest blessings we have here, can make us much less resilient humans as well.

Get up, and get after it 🤜🤛

Giving access to a smartphone during the brain's development is a bit of Russian Roulette. The technology industry has w...
09/08/2026

Giving access to a smartphone during the brain's development is a bit of Russian Roulette.

The technology industry has weaponized brain chemistry against developing minds, and we're treating the casualties with more chemistry.

Behind every 'engaging' app and 'sticky' platform is a team of neuroscientists, behavioral psychologists, and addiction specialists working to capture and hold human attention. This isn't accidental—it's intentional brain manipulation.

The techniques they use are identical to those employed by casinos and drug dealers:

Variable ratio reinforcement schedules that create the most addictive behavioral patterns known to psychology.

Intermittent rewards that keep users constantly anticipating the next dopamine hit.
Social validation metrics (likes, comments, shares) that exploit human need for acceptance.

Fear of missing out (FOMO) mechanisms that create anxiety when not engaged.
Infinite scroll features that prevent natural stopping points.

Bright colors, sounds, and animations that trigger primitive brain responses.

The neurological impact on developing brains is devastating:

The average child using social media receives a dopamine hit every 12 seconds—a frequency that would be considered chemical abuse if delivered through drugs.

This constant stimulation creates tolerance, requiring increasingly intense stimulation to achieve the same satisfaction.

Natural reward systems become desensitized, making real-world activities seem boring and unrewarding.

The prefrontal cortex, responsible for impulse control and decision-making, becomes dependent on external stimulation for activation.

Attention spans fragment as the brain becomes conditioned to expect constant novelty.

The result is a generation of children whose brains have been chemically hijacked by profit-driven corporations, then medicated by healthcare systems that don't address the root cause of their dysregulation.

The symptoms we're medicating—attention problems, anxiety, depression, sleep disorders—are often just withdrawal symptoms from digital overstimulation.

Tech executives understand this danger so well that they send their own children to device-free schools and limit their personal technology use. They know their products are harmful to developing brains—they just don't care about your children as much as they care about their profits.

The solution requires treating digital addiction like the serious public health crisis it is:

Complete digital detox periods to allow dopamine receptors to recover.
Strict time limits on recreational screen use.
Elimination of social media for developing brains.

Educational curricula that teach about digital manipulation and addiction.

Regulation of technology companies that target children.

Alternative activities that provide natural dopamine production through achievement and connection.

Parents: The devices you're allowing your children to use are designed by addiction specialists to hijack their brains. This isn't hyperbole—it's documented corporate strategy.

Educators: Are you teaching children about digital manipulation tactics, or just assuming they can resist professionally designed addiction mechanisms?

Healthcare providers: Are you assessing digital use patterns before diagnosing attention and mood disorders?

Policymakers: Are you regulating technology companies with the same rigor as other industries that impact child development?

The Well Built Humans approach recognizes that digital wellness isn't optional—it's essential for protecting developing brains from corporate exploitation.

Organizations ready to protect children from predatory technology design: This is the fight for the next generation's mental freedom.

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Call us literal, but "Labor" does mean work, so a bunch of us co-labored this morning, and as difficult as it was, had a...
09/07/2026

Call us literal, but "Labor" does mean work, so a bunch of us co-labored this morning, and as difficult as it was, had a great time doing it.

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09/07/2026

Address

313 4th Street S
La Crosse, WI
54601

Opening Hours

Monday 5am - 10am
5pm - 6pm
Tuesday 7am - 9am
Wednesday 5am - 10am
5pm - 6pm
Thursday 7am - 9am
Friday 5am - 10am
5pm - 6pm

Telephone

+15072187285

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