Investopedia Top 100 (5x). Author of Your Baby's Ugly & The Ultimate Sale Justin Goodbread built his RIA from zero to an eight-figure valuation in 49 months, then exited on his terms. He has built and sold seven businesses and scaled a national firm to nine figures. Today he coaches financial advisors through Relentless Value Coaching, teaching them how to break through the million-dollar revenue
ceiling and build a practice that runs without them. Most advisors he works with are earning between $360K and a million dollars in revenue. They close well. Their pipeline runs on hope instead of structure, and the growth in their revenue stays flat no matter how many networking events they attend or how relentlessly they follow up with every lead. Justin knows that feeling because he lived it. Today he manages over $1 million in revenue while working one day a month. His advisors get results. One took 18 days, completely unplugged and came back to a business that grew while he was gone. Another said his team now reflexively looks to the SOP instead of asking him, freeing him to lead and rainmake instead of manage. Another cut employee attrition to 55% in a year where the industry average was closer to 200%. He has coached hundreds of business owners and the pattern is the same: when advisors stop playing prospect roulette and start executing a real system, things change fast. Justin's books Your Baby's Ugly and The Ultimate Sale have sold over a million copies worldwide. Investopedia named him to their Top 100 Financial Advisors list five times. He was named the 2022 Peter Christman Exit Planner of the Year and inducted into the Exit Planning Institute Hall of Fame. His insights have been featured in Forbes, the Wall Street Journal, Kiplinger, and USA Today. He has shared stages with Gino Wickman, Mark Randolph, and Benjamin Hardy, and hosts a Top 1% podcast. Justin grew up on a dirt road in Brunswick, Georgia. He still believes faith, family, and service matter more than revenue. Whether he's coaching advisors, bowhunting, or mentoring teens, the work is the same: build something worth owning and a life worth living. If you're a financial advisor stuck under a million dollars in revenue, join one of the monthly workshops at www.justingoodbread.com/freecall
